Sales Conversion Rate Optimisation

Sales Conversion Rate Optimisation Proposal

Created by:

John Smith

Prepared for:



Summarize the reasons why your client should avail of conversion rate optimization. This section has to be specific and persuasive, with a focus on the results and benefits of CRO. Start with a compelling opening by talking about your client, showing them that you did your research and you get and understand their problem, followed by putting yourself in the spotlight by briefly discussing your unique value proposition as a CRO strategist/company and finally closing your executive summary with your call to action.

[Client Company] is without a doubt the [showcase industry and highlight business strength of client such as: “largest retail shop and has recently expanded through e-commerce”]. [Client Company] was able to boost website traffic through advertising efforts and responsive and beautiful web design and would now want to explore the facets of conversion rate optimization.

Many businesses overlook the fact that simply having an engaging website and generating traffic may not guarantee increased sales and long-term profitability. You need to consistently create quality leads that will produce more revenue and doing that requires conversion rate optimization.

High potential leads, increased revenue, and lower acquisition costs are all benefits of conversion rate optimization. [Client Company] can effectively achieve CRO through content enhancements, split testing, and workflow improvements.

This is where [Your Company] enters the picture. [Your Company] is one of the most established CRO companies dedicated to helping business owners understand conversion rate marketing and its crucial role in achieving online success. We can capture the interest of your target market and move them further down your sales funnel.

At [Your Company], we are digital marketing experts who have helped [number] clients since [year]. As a full-service digital marketing agency, we offer web design, internet marketing, SEO, social media, PPC, email marketing, content writing, and web hosting to companies of all sizes looking to better communicate their messages.

This proposal outlines in detail how we can do it and what you can expect along the way. Let’s make it happen!

CRO Strategies

In this section you’ll get a chance to explain what you are going to deliver and the expected results. Here you can show how’ll make this project successful by giving all the necessary details about your recommended CRO strategies that fits your clients needs.

Below are the applicable conversion rate optimization marketing strategies that you can implement at your company:

1. Copy Optimization

We will optimize your website on a page-by-page basis. 

Copy that is sharp, engaging, written in proper English, and search engine friendly can attract visitors to your site, make you stand out from competitors, and encourage them to choose to do business with you.

2. A/B Testing

We will try multiple versions of your website copy, content offers, images, form questions, and web pages to find the tone that resonates best with your audience. A well-written headline that pulls your visitors in with relevant information can entice visitors to become leads and engage existing leads more deeply with your brands. 

3. Customer Journey Analysis

We will enable you to securely connect all your customer data and summarize it in a single, unified view. When you have all of the data around your customers’ journey at your fingertips, it is easy to proactively take action and make data-driven decisions.

4. Segmentation

We will divide customers into groups based on common characteristics so you can promote to each group effectively and appropriately.

5. Automated Workflows

We will establish a consistent process to nurture and follow up with quality leads and autopilot multiple campaigns and monitor them from a unified dashboard.

Timelines and Investement
Phase Key Activities Completion
Investigation Data Collection [Insert Date]

Data Filtering [Insert Date]
Research Develop Website KPIs [Insert Date]

Data Analysis and Opportunity Discovery
[Insert Date]
Optimization Hypothesis Consolidation
[Insert Date]
Evaluation Report Analysis
[Insert Date]








Service Description
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Price Item 2
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Price Item 3
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Price Item 4
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Total 4.40

Payment Schedule:

Acceptance And Next Steps

If you have any questions at all, please let us know. We're happy to clarify any points and there may be some items that we can sort out together. We're committed to finding the best way to work together.

Once you feel confident about everything and are ready to move forward, please affix your signature.

Once we receive notification of your acceptance, we will contact you shortly to sort out next steps, craft our formal contract and get the project rolling.

If you'd like to speak to us by phone, don't hesitate to call [Contact Person] at [Mobile or Landline Number], [also indicate designation].

Signed By:

[Name of Signatory] [Date]



About Us

Here at [Your Company], we are the experts and experienced in helping online businesses grow with the use of CRO. Our  expertise and extensive knowledge of e-commerce trends, functionality, customer behavior, and design helped many businesses transform to the ultimate e-commerce just by improving their customer's online shopping experience. You may also check our customer testimonials and case studies through this link [Your website].