Video Production

Video Production Sales Proposal

Created by:

John Smith


Prepared for:


Cover letter

Dear [Client Name],

Greetings! Thank you for considering [your company] for your [company] video requirements. It was great discussing how [highlight client’s objectives such as - you would like to showcase (client company’s) story, branding, mission vision, and values].

As customers adapt to fast-evolving technologies and turn to social and digital media for information, video content becomes an essential and powerful means to communicate to customers. From creating awareness to building trust to keeping your customers engaged to expanding your reach to potential customers, videos undoubtedly provide a good return on investment.

And that’s what we do: we help businesses tell their stories that reach the hearts of audiences. We know how a single, well-shot quality video can have an impact on your business. We will help you decide and showcase the kind of storytelling that will resonate with your audiences.

Over the last few years, [your company] have produced, shot, and edited hundreds of promotional videos for many companies and organizations, from national corporations to local businesses. Providing videos is our passion and we are passionate about businesses being able to tell their compelling stories through quality and powerful videos.

Through this proposal, you will be able to find our services, pricing, and terms and conditions. We make sure you get a custom plan that fits your company, your needs, and your goals. Please feel free to reach out if you have any questions.

Looking forward to creating videos for you!

Best Regards,

[Name of the sender]

[Mobile number]
[Email Address]

Scope of services

There are a lot of details and components involved in producing a compelling video, and at [your company], our comprehensive experience has taught us how to be an efficient, lean, production machine.


Preparing the right groundwork is essential to developing a great video. Pre-production is where we figure out the best game plan for your business.

  • Identify objective, target audience, method of delivery, and tone
  • Scriptwriting
  • Storyboards
  • Location scouting (looking for places to record your video)
  • Casting
  • Permits



This is where we shoot the actual video. Here are the video production services (and staffing considerations) that go into production:

  • Producer is involved in all the stages of production from planning to completion. This includes coordination and supervision of the budget, talent, etc.
  • The Director of Photography works with the director to execute the vision for the script. They oversee the camera operations and lighting and create the visuals that will tell the story.
  • The Drone Operator operates the drone cameras used for video production.
  • The Production Assistant is responsible for communications between the various production departments and managing lockups.



After the video has been filmed, post-production begins. This stage includes:

  • Video editing
  • Motion graphics
  • Recording voice-overs or voice acting
  • Audio mastering
  • Delivering files


To complete the work outlined in the scope of services, we'll need approximately [6 weeks] from beginning to completion, depending also on when we receive feedback at each milestone. Upon signing the proposal, we are prepared to start work immediately.

Week 1-2
Week 3
Week 4-6

So what's it going to cost?

The budget is estimated based on the scope of services outlined in this proposal.








1 1.00 1.00 0.00 0.10 1.10
1 1.00 1.00 0.00 0.10 1.10
1 1.00 1.00 0.00 0.10 1.10
Graphic and Motion Design
1 1.00 1.00 0.00 0.10 1.10
1 1.00 1.00 0.00 0.10 1.10
Voice over
1 1.00 1.00 0.00 0.10 1.10
Price Item 7
1 1.00 1.00 0.00 0.10 1.10
Total 7.70
Agreement and acceptance

This Video Production Proposal is a legally-binding, verified agreement between both [client company] and [your company] with the intention to facilitate and maintain a video production relationship.

The agreement, signed on [date], is made between “Client” [client] and “Production Company” [your company].

Services Rendered

We will work with you throughout the preproduction, production phases of this project. We agree to give our best efforts to fulfill and exceed your expectation on the deliverables listed above. You agree to cooperate with us in doing so by making available to Production Company needed information pertaining to your website and to cooperate with Production Company in expediting the work.

Terms of Payment

The total budget for this project: [total]

Production Company will invoice Client for [fifty percent (50%)] of the initial fees prior to the start of the project. The remaining 50% will be billed monthly as the service hours are spent or when the project is launched.


Both parties have the right to modify, reject, cancel or stop any and all plans or work in process. Client agrees to reimburse Production Company for all costs and expenses Production Company incurred prior to your change in instructions, which relate to non-cancelable commitments, and to defend, indemnify and hold us harmless for any liability relating to such action. Production Company agrees to use best efforts to minimize such costs and expenses.


Unless otherwise specified in this contract, both the Client and the Production Company agree that the client owns all rights, interests, and titles to the video, including both the finished output and the creative idea that inspired it.

The Client owns all pre-production and post-production footage, which are allowed to used on Client’s websites, social media platforms, commercial video platforms, and other content platforms.

During the contracted job, the Client grants the Production Company a transferable, sub-licensable, royalty-free license to the media clips’ post-production deliverables. Both parties will agree on how pre-production clips will be handled.


Production Company acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data provided by Client.

Governing Law

This Agreement shall be governed and construed in accordance with the laws of the Province/State of STATE/PROVINCE.

Entire Agreement

Except as otherwise referred in this Agreement, this Agreement constitutes the sole and entire Agreement and understanding between the parties and supersedes all prior discussions, agreements, and understandings of every kind and nature between them as to such subject matter.


With signatures on this contract from both Client and Producer Company, the entirety of this agreement will be upheld. By signing, both parties agree to uphold full terms until the contract’s expiry or by the termination of this agreement concluded by both parties.

Signed By:
Signed By:
About Us

Founded in [year], [your company], started with a simple goal – to put up a high-quality video production company with a clear social purpose. We are now a team of 10, based in [location]. [Your company] aims to transform lives through film, by creating powerful promotional videos and event films for our clients.

We offer a variety of video production services to a wide range of clients. As a production agency, we produce all types of videos - corporate, commercial, documentary, internal, social, and more for agencies, networks, brands, and startups across various industries. Upon request, we can provide you with case studies to showcase how we helped other businesses achieve their advertising and video production needs. You may also check our works through our website

Our Video Team

Producer / Writer
Director of Photography
Motion and Graphic Designer
Sound Engineer