Company Name 

Website Redesign for

[client company]


Tue 15 February 2022 


First Name Surname 
Company Name

Ph.: Phone Number 

Dear [client first name / company],

[Company name] would like to thank you for the opportunity to cater to your website redesign needs. Rest assured that this project will be done based on your branding, taking into consideration key components such as usability, aesthetics, navigation, interaction, SEO analytics and will be completed on time within your allocated budget. 

Whether it is to drive more traffic as their business grows and scales or as part of a larger rebranding initiative, [your company's] mission is to identify and achieve those goals for our clients' website redesign needs.

This website design proposal provides the details about the work that will be done and how much it will cost. Please contact us by email or phone if you have any questions.

Thank you!

[Sender name]
[Sender company]
[Sender email]
[Sender phone]


[Client company], a leader in the [identify industry] industry, has decided to have their website redesigned due to the following reasons [specify reasons]:

  • They want to create a better experience for their customers. Current website is not responsive for mobile users.
  • To realign with the [client's company] marketing goals. They need to push and reflect the newly launched product line.
  • They want to convert more leads and recreate landing page CTA. Online traffic has decreased in product lines ---. 

[Your company] specializes in [specify] brand representation, building e-commerce websites, creating in custom modules such as real-time data visualization and interactive elements. We are confident in our ability to collaborate with you and achieve our goals.

We're ready to show you recommended alterations and modifications, design elements, existing problem solutions, and a timeline for the website redesign by [project completion date].


Websites are one-of-a-kind, and [your company] understands that each individual or business has distinct wants and aspirations. Our goal is to improve the strength and utility of your website for both you and your clients. First, we meet and benchmark your current performance metrics, in areas such as buyer persona, time on site, bounce rate, total leads and sales generated. Next, we identify redesigned goals based on problems areas on current performance and define branding and messaging. Finally, we will recommend the right software ensure inventory of your high-performing contents. After you've approved all of the modifications, we'll get right to work on delivering your new website on schedule.

Process and timelines

We live for our client's satisfaction. We've seen time and time again how website designs can go wrong — we've encountered it ourselves. That's why we've re-imagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website. Depending on the scope of work, a redesign can take anywhere from several months to a year.

Phase Timelines
Phase 1: Planning and strategy
January - March
January 1-20
Create roadmap
January 20 - February 20
Phase 2: Launch
March - April
Design approval
March 1 - 20
Phase 3: Ongoing training and support
April - August


Scope of Work


This is your official kick-off, we will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified in what it will take to truly master your website performance. This phase includes:

Create an outline of the site content, flowchart and wireframes
Document programmatic flow
Gather general information including branding and style guides, images and graphic files


Your team will work on content creation (under our guidance) as we build the site. This part includes:

Develop graphics
Create style guide of colors and fonts for site development.
Develop style sheets
Develop Web page templates

Testing and Delivery

Here we ensure that the website is working properly. The official launch of the website is also made as it is viewable in public now.  This phase includes:

Content Testing
Functional Testing
Design Testing
New site host setup
Setting up email
Going live


We`ll guide your team on the usage of  heatmaps, click tracking, site visitors analytics, etc. so you will understand how to optimize your redesigned website month over month. 

 We will make your website your best salesman that educates your target market and is continuously evolving to fulfil your buyer's needs - all with out being reliant on an inbound advertising agency.

Pricing and Payment Schedule







Wireframe Mockups
1 1.00 1.00 0.10 1.10
UI/ UX Design
1 1.00 1.00 0.10 1.10
1 1.00 1.00 0.10 1.10
QA Testing
1 1.00 1.00 0.10 1.10
Sitemap Architecture
1 1.00 1.00 0.10 1.10
Mobile Responsive Design
1 1.00 1.00 0.10 1.10
Content Support 24/7
1 1.00 1.00 0.10 1.10
1 1.00 1.00 0.10 1.10
Project Manager
1 1.00 1.00 0.10 1.10
Price TAX Total
One-off Cost 9.00 0.90 9.90
Total 9.90

[client company]  agrees to pay [30%] of the total upon signing this website redesign proposal and the remainder by [full payment due date]


By signing below, you accept this website redesign proposal. The initial payment, per the aforementioned terms, also enters [client company] into contractual agreement for services with [your company]

Signed By: