Mobile App Development Template.

Created by:

First Name Surname

Company Name

Prepared by:



Dear ,

I am pleased to introduce myself and my company, Company Name. We are excited to get to work on your new mobile app, and we want to make sure you’re satisfied with our proposal and have a full understanding of what to expect in this lengthy process. Creating a mobile app is exciting, and our expert team is fully capable of giving you something unique that will help grow your business.

The following proposal will set a project road map from start to finish. You will have a complete understanding of the process and timeline for completion. And if you have any questions or concerns, please contact me personally.


First Name Surname
Company Name
P:Phone Number

What we do

We Develop Apps So You Don’t Have To

Tip: At this point you should have a contact at the company where you’re pitching your 
services, although this section can be tailored to cold pitches as well. Use informal 
language and be brief. 

You want to come off as human, but also interested in helping your client. 
So be sure to highlight the strengths of your team/company. You can also include bio info for 
specific employees, such as the project lead, and a photo of the person who is sending the 

We are living in the age of connectivity, and that means more things than ever before are right at your fingertips — literally. With one press of the button, one swipe left or right, you can open up new worlds in seconds. We’re talking about apps, those little icons on your mobile device.

But at Company Name, we don’t just talk about apps; we live and breathe apps. We have assembled a team of the best and brightest minds in software development, marketing, and leadership, giving our clients access to the most cutting-edge technology. You can rest assured you’re in good hands, as we have years of experience in both Android and iOS app development.

Our goal is to create something you’re proud of and that helps your business. Apps can be transcendent, and they can also be colossal failures. That’s why Company Name has developed a comprehensive approach to app development that takes the guessing out of the game. We’re ecstatic that you’re considering doing business with us, so let’s get started.

What To Expect

Mobile app development is serious business. It takes time and patience to create something that works for you and is free of bugs and other issues. Updates are required, but it’s important to start with a sound foundation. At [Your Company Name], we believe in a thorough approach that provides our clients with as much engagement as they request. While our entire team will be developing your app, we will assign a project lead who will be your main point of contact.

Research And Outreach

A large part of the work Company Name does is behind the scenes. There will be times when we don’t communicate with Template for weeks, but that’s only because we’re intimately involved in the development phase. However, before any of that begins, we need to make a checklist of everything you want in your new mobile app.

We will gather information about your company and how it works. We will figure out who your customers are and how we can attract more through your new app. Audience engagement, research, and branding are key in app development, and we will conduct focus groups to find out why people choose Template.


Like a website, an app needs a sitemap and wireframes. Think of this as the structural integrity of a skyscraper. Template will have an important role in the design process, as it’s important that you are getting what you want. Plus, it's better to work out issues in this stage than later down the road. Here are some highlights of this process:

  • Functionality and content
  • Wireframes, the structural core of your app
  • Branding and integration of existing digital platforms (i.e., web and email)
  • User Experience and User Interface, or UX and UI — essentially, how you interact with the app, what makes it easy to use and desirable


Tip: As you know, a lot goes into developing new apps. 
Clients need to know what to expect, but don’t use technical language here and don’t be 
too long-winded. You don’t want to confuse your clients, but you also don’t want to leave 
important information out. 

Less is more.

We’ve come a long way at this point. You’ve put in a lot of work, so now you can step aside and let us do the rest. This part of the process is laborious and time-consuming, so don’t expect to hear from us much. But that’s a good thing, as we’ve worked out all the kinks and come to an understanding about everything that will go into your new app. Once development is complete, Template will be back in the fold for the testing trials.

Testing And Launch

We’re almost there. Your new mobile app is built and ready to launch. But before that happens, Company Name and Template need to collaborate on a marketing strategy. After all, just because you invested all this time and money into your new app, it doesn't mean anyone will know it exists unless we tell them.


Company Name estimates that it will take [Number Of Months] months to complete your new mobile app. Upon signing this agreement, we can begin immediately. Here’s what to expect:

Process Delivery
Planning, research/outreach 1-2 weeks
Design, consultation 4-6 weeks
Development Up to 8 weeks
Testing, launch 2-3 weeks
So what's it going to cost?








Planning, research/outreach
1 3,000.00 3,000.00 0.00 300.00 3,300.00
Design, consultation
1 6,000.00 6,000.00 0.00 600.00 6,600.00
1 20,000.00 20,000.00 0.00 2,000.00 22,000.00
Total 31,900.00

Copy and paste your confidentiality statement here

Terms & Conditions

Copy and paste your terms and conditions here.

Sign Here
Signed By:

Alternatively hand-sign here.

Agreement for ${proposalTitle}

${contactName} ${contactLastName!} of ${companyName}

Date: .............. / .............. / ........................

Signature: .......................................................................................

${consultantFullname} of ${consultantCompanyName!}

Date: .............. / .............. / ........................

Signature: .......................................................................................