Shop, bookings and extras your client ticks in the proposal
Put each feature and add-on in the proposal as an optional item, so clients choose before they sign and the total and deposit follow.
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In QuoteCloud each website feature (an online shop, bookings, a second language, an integration) or add-on (copywriting, an extra revision round, launch SEO setup) is an optional item in the price table. The client ticks what they want while reading, the total and the deposit update, and they sign the version they chose.
A drawing of a fictional florist's future website beside the features panel of its proposal, GS-2611, from a fictional studio, Glasswing Studio. Three switches take turns: the online shop ($4,800 + tax), workshop bookings ($1,850 + tax) and a second language ($2,200 + tax). As each is switched on, its part of the page appears (product tiles, workshop dates with spaces left, an Italian language switch and subtitle) and the project fee and 40% deposit update. It ends with the shop and bookings on and the second language off: a project fee of $21,098.00 including tax and a deposit of $8,439.20.
Every feature and add-on, priced before the client decides
In Glasswing's proposal the shop, bookings, a second language and CMS training are optional items in a Features section, and copywriting, launch SEO setup and an extra revision round sit in their own Add-ons section. The ones Mia recommends are ticked by default.
Ella unticks, ticks and compares while she reads. The sitemap shows where each feature lives on the site, and the total and the 40% deposit follow every choice. Try it here.
- Optional items with default selections
- Separate sections for features and add-ons
- The care plan as its own monthly line, shown not billed
Price tables and product catalogue: Essentials and up
Website build proposalsYour sitemap 12 pages from 5 page templates
- Bouquets
- Gift boxes
- Weddings
- Calendar
- Our story
- Delivery
12 pages 5 page templates
Pages are the quantity on the build line below: add a page and the price follows.
Your website, phase by phase
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Discovery | $2,500 | ||
Discovery workshop & sitemapHalf a day at the shop, goals, pages and content
|
1 ea | $1,600 | $1,600.00 |
Content & SEO planKeywords for each page, what to keep from the old site
|
1 ea | $900 | $900.00 |
| Design | $4,000 | ||
Design system & homepageColours, type, components; two revision rounds
|
1 ea | $2,400 | $2,400.00 |
Page templates designedShop, booking, content, article, contact
|
5 templates | $320 | $1,600.00 |
| Build & launch | $5,060 | ||
Page build & CMS set-upResponsive, editable by your team
|
12 pages | $280 | $3,360.00 |
Testing & accessibility checksPhones, tablets and desktop browsers
|
1 ea | $950 | $950.00 |
LaunchDomain switch-over and redirects
|
1 ea | $750 | $750.00 |
| Features Tick to add | |||
| 1 ea | $4,800 | $4,800.00 | |
| 1 ea | $1,850 | $1,850.00 | |
| 1 ea | $2,200 | $2,200.00 | |
| 2 h | $160 | $320.00 | |
| Add-ons you can tick Tick to add | |||
| 8 pages | $160 | $1,280.00 | |
| 1 ea | $650 | $650.00 | |
| 1 ea | $480 | $480.00 | |
| Care plan after launch Tick to add | |||
| Monthly | $149 | $149.00/mo | |
- Subtotal
- $19,180.00
- Tax (10%)
- $1,918.00
- Total
- $21,098.00
- Plus your care plan
- $149.00/mo
- Deposit on signing (40%)
- $8,439.20
Accept, sign and pay
Ella Mancini · Owner, Sparrow & Pine
Signed online · Mon 26 Oct 2026, 8:14 pm
Deposit on signing (40%)
$8,439.20
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
What studios offer as options
Anything a client might add, leave out or come back to later works as an optional item with its own note and price.
Online shop
Products, cart and checkout, priced by the number of products or as one item.
Bookings
Classes, appointments or tables, with the booking calendar as one item.
A second language
Translated pages and a language switch, with the translation supplied by the client or by you.
Integrations
A newsletter sign-up, a CRM form or the client's accounting system, each as its own option.
Copywriting
Pages written by your copywriter, priced per page as a quantity.
Launch SEO setup
Titles, descriptions and redirects at launch. Ongoing SEO is a retainer.
Extra revision rounds
One more round on the designs, priced up front instead of argued about later.
A care plan
Hosting with your provider, updates and support as a monthly line.
Care plans
One platform, chosen in the proposal
Some choices are one or the other. A single-choice group lets Ella pick WordPress with WooCommerce, Shopify, or a headless build, each with its price, and only one can be chosen.
The price for the website she has ticked stays above it, and the total and deposit follow the platform she picks. Choose one here.
- Single-choice groups for one-or-the-other options
- Included options shown as included
- Her choice is in the version she signs
Price tables: Essentials and up
Your shop platform Choose one: priced into the build
- Website, features and add-ons as tickedDiscovery, design, build, shop, bookings, training, launch SEO$19,180.00
- Subtotal
- $19,180.00
- Tax (10%)
- $1,918.00
- Total
- $21,098.00
- Deposit on signing (40%)
- $8,439.20
Let your clients choose the extras themselves
Free for 14 days, no credit card required. Add your features and add-ons to the product catalogue once and use them in every proposal.
Sample proposal · GS-2611
The extras arrive signed, not in an email thread
Ella added launch SEO setup while she read, then she and Luca signed and paid the deposit. What they chose is in the signed proposal, so the build starts from the same list Glasswing will invoice against.
Document tracking and notificationsActivity
- Proposal openedElla Mancini
- Comment from EllaCan we add launch SEO setup?
- Signed by Ella and LucaCertificate of authenticity attached
- Deposit paid$8,439.20 via Stripe
- Project created in AsanaThrough Zapier
Set up features and add-ons once
Five steps from your price list to proposals where the client chooses the extras.
Add them to the catalogue
Each feature and add-on with its price, note and unit, from the Essentials plan.
Group them
In your template, add a Features section and an Add-ons section and mark both optional.
Tick the defaults
Tick what you recommend for most clients, so the starting total is the one you'd suggest.
Make choices single
Put one-or-the-other options, like the platform, in a single-choice group.
Send and let them choose
The client ticks, signs and pays the deposit on the total they chose.
Features and add-ons: your questions
How do I add optional items to a website proposal?
In the price table, put the features or add-ons in a section and mark it optional, or mark single lines optional. The client sees a tick box beside each one, and the totals and deposit update as they tick. You can tick the ones you recommend by default. Price tables are on the Essentials plan and up.
Can the client choose between two or three options?
Yes. A single-choice group lets the client pick one option from several, such as WordPress, Shopify or a headless build, and the total follows the one they pick. Multiple-choice groups work for add-ons they can combine.
Can an automation tick options for the client?
No. The API, Zapier and Make can create a proposal from a template, fill data and add price-table rows, but only the recipient ticks options. Set defaults in the template for the items most clients take.
Do I see which options the client chose?
Yes. The signed version records exactly what was ticked, with its totals and deposit, and you see when the proposal is opened and signed. The client can also ask about an option in a comment before deciding.
Does QuoteCloud take payments for my client's online shop?
No. QuoteCloud takes your deposit or full payment when your client signs your proposal, through your own Stripe or PayPal account. The shop you build for them uses its own payment gateway.
More for web studios
Every page of the QuoteCloud web developers & SEO microsite.
-
Website build proposalsDiscovery, design, build and launch as phases on a Gantt, pages as quantities and a deposit paid when the client signs.Explore
-
Fixed fee or time & materials estimatesOffer a fixed fee and a time-and-materials estimate side by side, so the client chooses how they'd rather pay.Explore
-
SEO proposals & retainersAudit, technical fixes, content and link building as monthly charges in the agreement, with results only ever your own estimate.Explore
- App & software development proposalsiOS, Android and web app estimates by feature and sprint, with the hours, the options and the client's sign-off in one document.
- Deposits, milestones & client sign-offA deposit on signing, later milestones set out in the contract and a separate sign-off document for each milestone.
- Scope, revision rounds & change requestsLocked scope and revision-round terms, and every change request priced and signed as a revised version before work starts.
- Discovery questionnairesThe questions you ask before you quote, answered inside a document with the Forms block, then carried into the proposal.
- Portfolio & case studiesYour best work, team bios and process as content library blocks, dropped into every proposal and kept up to date in one place.
- Hosting, maintenance & support plansCare plan tiers as packages, monthly or annual charges in the agreement, expiry dates and renewals bulk-sent for signing.
- Project tools, CRM & accounting connectionsSigned proposals to Jira, Asana, monday.com or Trello through Zapier or the API, Pipedrive directly, and Xero or QuickBooks.
- Web, SEO & app templatesReal QuoteCloud templates for website development, redesigns, SEO, maintenance and app projects, ready to make your own.
- QuoteCloud implementation for studiosYour proposal templates converted, your rates in the catalogue, Stripe connected and your project tools linked.
- FAQAnswers to the questions web studios, developers and SEO specialists ask most.
Let your client choose the extras
Free for 14 days. No credit card required.