Getting started with QuoteCloud

Discovery questions answered inside the document

Send your discovery questionnaire as a document, collect the answers with the Forms block and turn them into the sitemap and scope.

With QuoteCloud's Forms block (Business plan) a studio puts its discovery questions inside a document: goals, pages, features, content, timing and budget. The client answers in their browser, the answers are saved with the document, and Zapier's Form Submitted on Document trigger can start the next step, such as creating the proposal from your template.

Two sample documents from a fictional studio, Glasswing Studio. A discovery questionnaire for Sparrow & Pine Florist, answered inside the document with the Forms block: what the new site should do (sell bouquets and gift boxes online and take workshop bookings), roughly 10 to 15 pages, an online shop, bookings and a blog, photos supplied and text partly, live before Mother's Day, and a budget of $15,000 to $25,000. In front, the sitemap of the proposal those answers became: 12 pages from 5 page templates, with the shop and workshop bookings marked as features.

A questionnaire the client fills in where they'll later sign

Before Mia quotes Sparrow & Pine, she sends GS-D-0412 from Glasswing's questionnaire template. Ella opens it in her browser and answers in the document itself: what the old site can't do, how many pages, which features, whose photos, the deadline and a budget range.

The answers are saved with the document, next to the cover and the studio's intro, and the document shows Form submitted. Nobody copies a web form into an email, then into a spreadsheet, then into a proposal.

  • The Forms block puts the questions inside a QuoteCloud document
  • Choice, short and long answers the client types in their browser
  • No account needed to open and answer it

Forms block: Business plan

Forms inside documents
Glasswing StudioDiscovery questionnaire GS-D-0412 Sample · fictional business
A hand sketching a website wireframe with a pen

Discovery questionnaire

Before we quote: your new website

Prepared for Ella Mancini, Sparrow & Pine · Fri 9 Oct 2026

Discovery questionnaire Forms block · submitted Mon 12 Oct

What should the new site do that the old one can't?
Sell bouquets and gift boxes online, and take bookings for our Saturday workshops.
Roughly how many pages?
10 to 15
Features you need
Online shopBookingsBlog
Do you have your own text and photos?
Photos yes, text partly
When do you need it live?
Before Mother's Day
Budget range
$15,000 to $25,000

Forms block · answers saved with the document

Each answer has a place in the proposal

How Glasswing reads Ella's answers when Sam builds GS-2611. The studio decides where each answer goes; the questionnaire just makes sure it's asked.

The jobElla answeredWhere it lands in GS-2611
Goals Sell bouquets and gift boxes online, take bookings for Saturday workshops. The proposal intro, in Ella's own words, and the two features ticked in the price table.
Pages 10 to 15 pages. A sitemap of 12 pages from 5 page templates, and 12 as the quantity on the page build line.
Features Online shop · bookings · blog. The shop and bookings as optional items already ticked; the blog as the Journal page template.
Content Photos yes, text partly. Copywriting offered as an add-on she can tick, priced per page.
Timing Before Mother's Day. The phases on a Gantt chart that ends with launch in week 14 (Gantt: Business plan).
Budget $15,000 to $25,000. A fixed fee of $21,098.00 including tax, inside her range, with a 40% deposit on signing.

Questions studios put in their discovery questionnaire

A starting set for a website build. Keep the ones that change your price or your plan, and drop the rest.

  • Goals and the old site

    What should the new site do that the current one can't? Who is it for, and what should they do on it?

  • Pages and structure

    Roughly how many pages, and which kinds: shop, booking, articles, a contact page. This sets the page count and templates.

  • Features

    A shop, bookings, a second language, member logins. Each becomes an optional item with its own price.

  • Content and brand

    Who supplies text and photos, whether there's a logo and colours, and which sites they like.

  • Timing

    A launch date or an event to work back from, so the phases fit on the Gantt.

  • Access, the safe way

    Ask who manages the domain and hosting today. Never ask for logins or passwords in the document: collect access through your studio's own secure process.

Ask your next client the right questions first

Free for 14 days, no credit card required. The Forms block is on the Business plan; send us your current questionnaire and we'll convert one template during the trial.

A submitted questionnaire can start the proposal

Zapier's Form Submitted on Document trigger fires when Ella submits her answers. A Zap can then create a document from Glasswing's website proposal template, fill its data items (client name, business, contact) and add price-table rows, ready for Sam to check.

Sam still reads the answers, sets the page count, ticks the features she asked for and lays out the phases before sending. Automation fills fields and adds rows; it doesn't choose options or blocks for you.

  • Trigger: Form Submitted on Document
  • Action: create a document from a template, with data items and price rows
  • Zapier and the API from the Essentials plan; a fee per document created through them

Zapier, Make and the API: Essentials and up

Project tools, CRM & accounting connections
Glasswing StudioWebsite build proposal GS-2611 Sample · fictional studio

Your sitemap 12 pages from 5 page templates

Home
Shop Shop template
  • Bouquets
  • Gift boxes
  • Weddings
Online shop
Workshops Booking template
  • Calendar
Workshop bookings
About Content template
  • Our story
  • Delivery
Journal Article template
Contact Contact template

12 pages 5 page templates

Pages are the quantity on the build line below: add a page and the price follows.

Set up a discovery questionnaire in five steps

From a blank template to answers you can quote from.

  1. Make the template

    Start a document with your cover and a short intro, then add a Forms block with your questions.

  2. Keep it short

    Ask what changes the price or the plan: goals, pages, features, content, timing, budget.

  3. Send it

    Send it to the lead by email. They open it in a browser without an account.

  4. Read the answers

    The answers are saved with the document. Use them to set the sitemap, the features and the phases.

  5. Quote from them

    Create the website proposal from your template, by hand or through a Zap.

Discovery questionnaire questions

Is the questionnaire a form on my website?

No. QuoteCloud's Forms block puts questions inside a QuoteCloud document that you send to the client. They open it in a browser and answer it there, and the answers are saved with the document. It isn't a form builder for your own website or a contact form.

Which plan includes the Forms block?

The Forms block is on the Business plan ($59 per user a month). Essentials and Business both start with a 14-day free trial with no credit card, and one template conversion is free during the trial, so you can send us your current questionnaire.

Can a submitted questionnaire create the proposal automatically?

It can start one. Zapier's Form Submitted on Document trigger can run a Zap that creates a document from your proposal template, fills its data items and adds price-table rows. Someone in the studio still reviews it, ticks options and sends it: automation doesn't choose options or content blocks.

Should I ask for website logins in the questionnaire?

No. Ask who manages the domain, hosting and email today, but never collect logins or passwords in a QuoteCloud document. Gather access through your studio's own secure process, such as your password manager's sharing feature.

Can the client ask a question about the questionnaire?

Yes. Clients can leave comments on a QuoteCloud document and your team can reply, so a question like 'does a blog count as a page?' is answered in the same place. You also see when the document is opened and how long it is read.

Where the answers go next

Every page of the QuoteCloud web developers & SEO microsite, from the proposal the answers become to the care plan after launch.

Start every project with the right answers

Free for 14 days. No credit card required.