SEO proposals that commit to the work, not to rankings
The audit paid on signing, the monthly work as charges in the agreement and your expected results set out as your own estimate.
- 5/5 on G2
- 4.2 on Capterra
- Building QuoteCloud since 2013
With QuoteCloud an SEO specialist sends a proposal from its own template: a one-off audit in the price table, paid on signing, then technical fixes, content, local listings and link building as monthly repeating charges shown in the agreement, with a term and an expiry date. What you expect to deliver is set out as your estimate; QuoteCloud never promises rankings and doesn't bill the retainer.
A sample SEO proposal, GS-S-0418, from a fictional studio, Glasswing Studio, for Pinewood Physio, shown as the work it commits to. On day one the SEO audit, $1,595.00 including tax, is stamped Paid on signing. Below, under an Our estimate tag, six month columns from November to April fill one by one with the same four blocks of work: technical fixes, two articles, local listings and link outreach. The footer shows $1,850 a month plus tax for six months, invoiced by Glasswing, and a quiet line: search engines decide rankings. There are no charts, rankings or traffic figures.
The audit paid on signing, the monthly work in the agreement
Tess's proposal for Pinewood Physio starts with a one-off audit in the price table, paid in full when Dr Liang signs. The next six months of technical fixes, articles, local listings and link building are repeating charges shown in the same agreement, at $1,850 a month plus tax.
What Tess expects to deliver (12 articles, the high-priority fixes, 25 search terms worked on, six reports) is set out as the studio's own estimate, beside a plain note that search engines decide rankings. Glasswing invoices each month; QuoteCloud doesn't bill the retainer.
- One-off audit paid on signing
- Monthly work as repeating charges with a term
- Deliverables tagged as your estimate, never a ranking promise
Price tables and payments: Essentials and up
SEO Services Proposal templateYour SEO audit
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Before we start | $1,450 | ||
SEO auditTechnical, content and local listings review, with a fix list
|
1 ea | $1,450 | $1,450.00 |
- Subtotal
- $1,450.00
- Tax (10%)
- $145.00
- Total
- $1,595.00
- Plus, monthly
- $0.00/mo
- Paid on signing (100%)
- $1,595.00
Monthly SEO work
| Service | Each month | Per month |
|---|---|---|
| Technical fixes | From the audit's fix list | $450.00 |
| Content | Two articles | $640.00 |
| Local listings & reviews | Both clinics | $260.00 |
| Link building | Outreach to local sites | $500.00 |
- Monthly
- $1,850.00
- Term
- 6 months · $11,100
- N
- D
- J
- F
- M
- A
What we expect to deliver Our estimate
- 12Articles publishedTwo a month for six months
- All high-priority itemsTechnical fixesFrom the audit's fix list, by month 2
- 25Search terms we'll work onAgreed with you after the audit
- 6Monthly report and callWhat we did and what's next
Search engines decide rankings. We don't guarantee positions or traffic; this is the work we commit to, and our own estimate of it.
Accept, sign and pay
Grace Liang · Principal physiotherapist
Signed online · Wed 21 Oct 2026, 1:12 pm
Paid on signing (100%)
$1,595.00
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
Three SEO proposals, three templates
Local, e-commerce or a one-off technical audit: each from its own template, with the blocks that kind of SEO work needs.
Monthly SEO work
| Service | Each month | Per month |
|---|---|---|
| Technical fixes | From the audit's fix list | $450.00 |
| Content | Two articles | $640.00 |
| Local listings & reviews | Both clinics | $260.00 |
| Link building | Outreach to local sites | $500.00 |
- Monthly
- $1,850.00
- Term
- 6 months · $11,100
- N
- D
- J
- F
- M
- A
What we expect to deliver Our estimate
- 12Articles publishedTwo a month for six months
- All high-priority itemsTechnical fixesFrom the audit's fix list, by month 2
- 25Search terms we'll work onAgreed with you after the audit
- 6Monthly report and callWhat we did and what's next
Search engines decide rankings. We don't guarantee positions or traffic; this is the work we commit to, and our own estimate of it.
Local SEO for a two-clinic practice
Six months of fixes, two articles a month, listings and reviews for both clinics, and local link outreach, after an audit paid on signing. The deliverables are Glasswing's estimate of the work, not of the results.
- $1,850 a month for six months
- Audit $1,595.00 paid on signing
- 12 articles, 25 search terms: our estimate
Price tables and payments: Essentials and up
Before we start
| Item | Qty | Rate | Amount |
|---|---|---|---|
| One-off | $950 | ||
Shop SEO reviewProducts, categories, structured data and site speed
|
1 ea | $950 | $950.00 |
- Subtotal
- $950.00
- Tax (10%)
- $95.00
- Total
- $1,045.00
- Plus, monthly
- $0.00/mo
- Paid on signing (100%)
- $1,045.00
Monthly shop SEO
| Service | Each month | Per month |
|---|---|---|
| Product & category pages | Ten pages rewritten | $700.00 |
| Gift guides | One guide a month | $380.00 |
| Technical fixes | From the review | $250.00 |
| Link outreach | Local wedding & event sites | $320.00 |
- Monthly
- $1,650.00
- Term
- 6 months · $9,900
- M
- A
- M
- J
- J
- A
What we expect to deliver Our estimate
- 60Product pages rewrittenTen a month for six months
- 6Gift guidesMother's Day, weddings, sympathy and more
- 30Search terms we'll work onAgreed with you after the review
- 6Monthly report and callWhat we did and what's next
Search engines decide rankings. We don't guarantee positions, traffic or sales; this is the work we commit to, and our own estimate of it.
Shop SEO for the site you just launched
Four months after Sparrow & Pine's launch, a shop review paid on signing and six months of product and category rewrites, gift guides, fixes and outreach. Ella reads it as a new proposal, separate from the build and the care plan.
- Shop review $1,045.00 paid on signing
- $1,650 a month for six months
- 60 product pages rewritten: our estimate
Your technical audit
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Audit | $1,900 | ||
Technical SEO auditIndexing, redirects, structured data, speed, mobile
|
1 ea | $1,500 | $1,500.00 |
Walkthrough callAn hour with your developer or ours
|
1 ea | $400 | $400.00 |
| Add if you like Tick to add | |||
| 1 ea | $850 | $850.00 | |
- Subtotal
- $1,900.00
- Tax (10%)
- $190.00
- Total
- $2,090.00
- Plus, monthly
- $0.00/mo
- Paid on signing (100%)
- $2,090.00
What you'll get Our estimate
- RankedFix listBy effort and likely impact, our judgement
- 1ReportPlain English, with screenshots
- 1 hWalkthrough callWithin two weeks of signing
An audit is a one-off: nothing repeats and no rankings are promised. If you'd like us to make the fixes, we'll quote them separately.
Accept, sign and pay
Hannah Brooks · Director, Juniper Row Interiors
Signed online · Wed 28 Oct 2026, 8:40 am
Paid on signing (100%)
$2,090.00
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
An audit only, paid in full on signing
For a client who has a developer and wants the list: a technical audit and a walkthrough call, with a content review they can tick. Nothing repeats, and if they want the fixes made, that's a separate quote.
- Paid in full on signing
- An optional content review to tick
- No retainer, nothing repeating
When a six-month retainer ends
Every SEO agreement carries its end date, so the next one goes out before it runs out. Your team decides the timing; nothing renews by itself.
-
45 days
See what's ending
The Expiring Soon filter lists the retainers that end next month.
Expiring Soon filter -
30 days
Review the six months
Your report from your own SEO tools: what was done, what's next.
Your own reporting -
21 days
Send the next agreement
A new proposal from the retainer template, with the next six months of work.
Retainer template -
14 days
Send to every client at once
Bulk-send the template as a personal copy for each client whose retainer ends.
Bulk send Essentials and up -
End date
Signed for the next term
The client reads the new work, signs and, if you set one, pays on signing.
eSignature
QuoteCloud doesn't renew, remind or bill: the end dates and filter show what's due, your team sends the new agreements, and you invoice each month yourself.
Send your next SEO proposal from QuoteCloud
Free for 14 days, no credit card required. Start from the SEO Services Proposal template, or send us yours to convert during the trial.
How Glasswing writes every SEO proposal
We sell the work, not the ranking
Clients who've been burnt by guarantees want to know exactly what they're paying for each month. Put the work in the agreement, your estimate beside it, and leave the rankings to the search engines.
Questions web studios askBuild an SEO proposal in five steps
From the first call to a signed retainer with the audit paid.
Start from the template
Open your SEO template: local, e-commerce or audit only.
Price the audit
Add the audit as a one-off line and set it to be paid in full on signing.
Add the months
Add each month's work as a repeating charge, with the term and an expiry date.
Set out the deliverables
List what you'll deliver as your own estimate, with your no-guarantee wording.
Send, sign, pay
The client signs and pays for the audit. You invoice the months from your accounts.
SEO proposals: your questions
What should an SEO proposal include?
The audit or starting point, the work you'll do each month, the term and price, what you expect to deliver as your own estimate, how you'll report, what isn't included and a clear statement that rankings aren't guaranteed. In QuoteCloud each is a block in your SEO template, with the audit and monthly charges in the price table.
Can I take payment for the SEO audit when the client signs?
Yes, from the Essentials plan. Put the audit in the price table and set the payment on signing to 100%, or take a deposit as a percentage or a fixed amount. The client pays through your connected Stripe or PayPal account straight after signing.
Does QuoteCloud bill the monthly SEO retainer?
No. The monthly work is shown in the agreement as repeating charges with a term, so the client agrees to it when they sign. You invoice each month from your accounting system. QuoteCloud doesn't charge recurring payments, take instalments or send reminders.
Will QuoteCloud show my client's rankings or traffic?
No. QuoteCloud has no analytics, Search Console or rank-tracking features, and it never guarantees rankings or traffic. Your proposal can set out the work and what you expect to deliver as your own estimate; your reports come from your own SEO tools.
How do I renew SEO retainers?
Give each agreement an expiry date. The Expiring Soon filter shows which retainers end soon, and you can bulk-send your retainer template as a personal copy to each client (Essentials and up, volume-based costs). Each client signs a new agreement: nothing renews automatically.
More for web studios
Every page of the QuoteCloud web developers & SEO microsite.
-
Hosting, maintenance & support plansCare plan tiers as packages, monthly or annual charges in the agreement, expiry dates and renewals bulk-sent for signing.Explore
-
Optional features & add-onsE-commerce, bookings, a second language and integrations as optional items the client ticks, with the total and deposit following.Explore
-
Portfolio & case studiesYour best work, team bios and process as content library blocks, dropped into every proposal and kept up to date in one place.Explore
- Website build proposalsDiscovery, design, build and launch as phases on a Gantt, pages as quantities and a deposit paid when the client signs.
- App & software development proposalsiOS, Android and web app estimates by feature and sprint, with the hours, the options and the client's sign-off in one document.
- Fixed fee or time & materials estimatesOffer a fixed fee and a time-and-materials estimate side by side, so the client chooses how they'd rather pay.
- Deposits, milestones & client sign-offA deposit on signing, later milestones set out in the contract and a separate sign-off document for each milestone.
- Scope, revision rounds & change requestsLocked scope and revision-round terms, and every change request priced and signed as a revised version before work starts.
- Discovery questionnairesThe questions you ask before you quote, answered inside a document with the Forms block, then carried into the proposal.
- Project tools, CRM & accounting connectionsSigned proposals to Jira, Asana, monday.com or Trello through Zapier or the API, Pipedrive directly, and Xero or QuickBooks.
- Web, SEO & app templatesReal QuoteCloud templates for website development, redesigns, SEO, maintenance and app projects, ready to make your own.
- QuoteCloud implementation for studiosYour proposal templates converted, your rates in the catalogue, Stripe connected and your project tools linked.
- FAQAnswers to the questions web studios, developers and SEO specialists ask most.
Sell the work, signed and paid
Free for 14 days. No credit card required.