Website proposals with the phases, pages and price in one
Discovery, design, build and launch on a timeline, the sitemap as the page count and a deposit your client pays when they sign.
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With QuoteCloud a web studio sends a website build proposal from its own template: discovery, design, build and launch grouped in the price table with subtotals, the number of pages as the quantity on the build line, the phases on a Gantt chart (Business plan), optional features the client ticks and a deposit paid on signing through Stripe or PayPal.
A sample website build proposal, GS-2611, from a fictional studio, Glasswing Studio. Its sitemap draws node by node: Home, then Shop with Bouquets, Gift boxes and Weddings, Workshops with a Calendar, About with Our story and Delivery, Journal and Contact. Each page drops into a counter that reaches 12 pages from 5 page templates, which becomes the quantity on the build line: 12 pages at $280, $3,360. The phases then grow on a 14-week timeline (discovery, design, build with the shop and bookings, testing), and the project fee of $21,098.00 including tax lands with a 40% deposit of $8,439.20, stamped Paid.
A website proposal, read the way your client reads it
Glasswing Studio's proposal for Sparrow & Pine Florist, part by part: what Mia fills in for this client, what Ella and Luca choose, and what stays exactly as the studio wrote it.
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Studio edits
The client, the brief and an expiry date
The cover names the client, says what the site is for and when the offer ends. Everything below it comes from Glasswing's website development template, so Mia only writes what's new.
Glasswing StudioWebsite build proposal GS-2611 Sample · fictional studioWebsite build proposal
A new website for Sparrow & Pine
Thanks for walking us through the shop on Tuesday. This proposal covers a new 12-page website with an online shop for bouquets and gift boxes, bookings for your Saturday workshops, and a care plan once it's live.
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Studio edits
The sitemap from discovery
Twelve pages from five page templates, with the shop and bookings marked where they live. Your client sees what they're paying for before they see a price, and the page count is the quantity on the build line below.
Your sitemap 12 pages from 5 page templates
HomeShop Shop template- Bouquets
- Gift boxes
- Weddings
Workshops Booking template- Calendar
About Content template- Our story
- Delivery
Journal Article templateContact Contact template12 pages 5 page templates
Pages are the quantity on the build line below: add a page and the price follows.
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Client chooses
Priced by phase, by page and by feature
Discovery, design and build & launch are sections with their own subtotals. Pages and page templates are quantities at your rates from the product catalogue. The shop, bookings, a second language and the add-ons are optional items Ella ticks herself.
Price tables and product catalogue: Essentials and up
Your website, phase by phase
Item Qty Rate Amount Discovery $2,500 Discovery workshop & sitemapHalf a day at the shop, goals, pages and content1 ea $1,600 $1,600.00 Content & SEO planKeywords for each page, what to keep from the old site1 ea $900 $900.00 Design $4,000 Design system & homepageColours, type, components; two revision rounds1 ea $2,400 $2,400.00 Page templates designedShop, booking, content, article, contact5 templates $320 $1,600.00 Build & launch $5,060 Page build & CMS set-upResponsive, editable by your team12 pages $280 $3,360.00 Testing & accessibility checksPhones, tablets and desktop browsers1 ea $950 $950.00 LaunchDomain switch-over and redirects1 ea $750 $750.00 Features Tick to add Online shopUp to 60 products, cart and checkout1 ea $4,800 $4,800.00 Workshop bookingsClass calendar and online booking1 ea $1,850 $1,850.00 Second languageItalian, translated text supplied by you1 ea $2,200 $2,200.00 CMS trainingTwo hours with your team, recorded2 h $160 $320.00 Add-ons you can tick Tick to add CopywritingEight pages written by our copywriter8 pages $160 $1,280.00 Launch SEO setupTitles, descriptions and redirects from the old site1 ea $650 $650.00 Extra design revision roundA third round on the page templates1 ea $480 $480.00 Care plan after launch Tick to add Care plan · StandardHosting with our provider, updates, weekly backups, 2 h of changesMonthly $149 $149.00/mo - Subtotal
- $19,180.00
- Tax (10%)
- $1,918.00
- Total
- $21,098.00
- Plus your care plan
- $149.00/mo
- Deposit on signing (40%)
- $8,439.20
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Studio edits
The phases on a Gantt chart
Fourteen weeks from discovery to launch, with design overlapping discovery and the CMS training after launch. It's Glasswing's plan, set out in the proposal so the client knows when they'll be asked for content and approvals.
Gantt charts: Business plan
Project phases
StageW1W2W3W4W5W6W7W8W9W10W11W12W13W14Discovery Week 1 to 2Design Week 2 to 6Build, shop & bookings Week 6 to 13Testing Week 13 to 14Launch Week 14CMS training Week 14 to 14 -
Locked block
Scope and revision rounds, locked
What's included, what isn't, the two design revision rounds and how changes are handled sit in a locked content block. Project managers can use it in every proposal; only permitted roles can change it.
Content locking: Business plan
Scope, revision rounds & change requestsScope, revisions and changes Locked studio terms
Included
- 12 pages built from 5 page templates, editable in the CMS
- Online shop for up to 60 products, and workshop bookings
- Two rounds of revisions on the design, one on the built site
- Redirects from the old site's pages at launch
Not included
- Copywriting and photography (unless ticked as add-ons)
- Product data entry beyond the first 20 products
- Paid advertising and ongoing SEO
Anything outside this scope is quoted as a change request: a revised version of this proposal you sign before we start the work.
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Client asks
Questions answered in the proposal
Ella asks about message cards for gift boxes in a comment, and Ravi replies in the same thread. The answer stays with the document she signs, not in someone's inbox.
Notes from discovery
- Workshops sell out: show spaces left on each date.
- Same-day delivery cut-off 11am, Tuesday to Saturday.
- Keep the existing domain and email as they are.
Ella ManciniCould gift boxes have a message card option at checkout?
Ravi, GlasswingYes, a free-text card message is included in the shop. No change to the price.
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Client signs
Both owners sign, the deposit is paid
Ella and Luca each sign in their own signature block, then the 40% deposit is paid through Glasswing's Stripe account. The signed proposal carries a certificate of authenticity and an audit trail.
Payments: Essentials and up · eSignatures: every plan
Accept, sign and pay
2 of 2 signed
- Ella ManciniOwner SignedMon 26 Oct, 8:14 pm
- Luca ManciniCo-owner SignedMon 26 Oct, 9:02 pm
Deposit on signing (40%)
$8,439.20
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
Tick a feature and the deposit follows
This is the price table Ella opens. Untick the online shop, or add the second language and copywriting, and every subtotal, the tax, the total and the 40% deposit update as she reads.
Whatever is ticked when she signs is what she agreed to. The care plan stays a separate monthly line, shown in the agreement and invoiced by the studio after launch.
- Features and add-ons as optional items
- Pages and templates as quantities at your rates
- Deposit as a percentage or a fixed amount, paid on signing
Price tables and payments: Essentials and up
Optional features & add-onsYour website, phase by phase
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Discovery | $2,500 | ||
Discovery workshop & sitemapHalf a day at the shop, goals, pages and content
|
1 ea | $1,600 | $1,600.00 |
Content & SEO planKeywords for each page, what to keep from the old site
|
1 ea | $900 | $900.00 |
| Design | $4,000 | ||
Design system & homepageColours, type, components; two revision rounds
|
1 ea | $2,400 | $2,400.00 |
Page templates designedShop, booking, content, article, contact
|
5 templates | $320 | $1,600.00 |
| Build & launch | $5,060 | ||
Page build & CMS set-upResponsive, editable by your team
|
12 pages | $280 | $3,360.00 |
Testing & accessibility checksPhones, tablets and desktop browsers
|
1 ea | $950 | $950.00 |
LaunchDomain switch-over and redirects
|
1 ea | $750 | $750.00 |
| Features Tick to add | |||
| 1 ea | $4,800 | $4,800.00 | |
| 1 ea | $1,850 | $1,850.00 | |
| 1 ea | $2,200 | $2,200.00 | |
| 2 h | $160 | $320.00 | |
| Add-ons you can tick Tick to add | |||
| 8 pages | $160 | $1,280.00 | |
| 1 ea | $650 | $650.00 | |
| 1 ea | $480 | $480.00 | |
| Care plan after launch Tick to add | |||
| Monthly | $149 | $149.00/mo | |
- Subtotal
- $19,180.00
- Tax (10%)
- $1,918.00
- Total
- $21,098.00
- Plus your care plan
- $149.00/mo
- Deposit on signing (40%)
- $8,439.20
Accept, sign and pay
Ella Mancini · Owner, Sparrow & Pine
Signed online · Mon 26 Oct 2026, 8:14 pm
Deposit on signing (40%)
$8,439.20
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
Six questions every website proposal has to answer
Clients compare studios on price and on whether they understand what they're buying. Each answer has its own place in a QuoteCloud proposal.
What am I getting?
The sitemap and page templates, placed as an image or table block after discovery, with the features marked where they live.
Why does it cost that?
Phases with subtotals, and pages, templates and hours as quantities, so the price reads as the work.
What can I add or leave out?
The shop, bookings, languages and add-ons as optional items the client ticks before signing.
Optional featuresWhen will it be live?
Discovery, design, build and launch on a Gantt chart inside the proposal (Business plan).
What happens if we change our minds?
Scope, revision rounds and change requests in a locked block, the same in every proposal (Business plan).
Change requestsWhat happens when I sign?
A deposit paid on signing, later milestones set out as content and invoiced by you.
Deposits & milestones
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Sample proposal · GS-2611
Signed on Monday night, deposit already in Stripe
Ella and Luca signed after the shop closed, and the 40% deposit was paid in the same step. On Tuesday morning Glasswing books the discovery workshop instead of chasing an invoice.
Payments on signingBuild a website proposal in five steps
From your notes after the discovery call to a proposal the client can sign and pay a deposit on.
Pick the template
Start from your template for this kind of site: brochure, small business or online shop.
Count the pages
Drop in the sitemap and set the page and template counts as quantities on the build lines.
Plan the phases
Set discovery, design, build and launch on the Gantt chart, with the client's content dates (Business plan).
Offer the extras
Add the shop, bookings and add-ons as optional items, and keep the scope in your locked terms.
Send, sign, pay
Set an expiry date and a 40% deposit, then send. The client ticks, signs and pays in one visit.
Website proposal templates to start from
Real QuoteCloud templates for new sites and redesigns. Open one, add your phases, page rates and terms, and save it as your own.
- Proposal template Website Development Proposal Template A complete website project with your previous work, phases and pricing, signed as the contract. View template
- Proposal template Website Redesign Proposal Template Pitch a redesign: what's wrong with the current site, the new scope and the price. View template
- Estimate template Simple Business Estimate Editable scope, pricing with tax, assumptions, terms and client acceptance. View template
- Sign-off template Project Customer Acceptance Form A project sign-off with eSignature: use it for each milestone you hand over. View template
Browse the template library Templates for web developers & seo
Website proposals: your questions
What should a website proposal include?
The client's goals, the sitemap and number of pages, the price by phase, optional features and add-ons, a timeline, what is and isn't included, how changes are handled, the payment milestones and a place to sign. In QuoteCloud each is a block in your template, so every proposal covers the same ground and only the client-specific parts change.
Can I price a website by the number of pages?
Yes. Put your page rate in the product catalogue and add it to the build section with the page count as the quantity, and do the same for page templates. Change the count and the line, the section subtotal, the total and the deposit all follow. Price tables and the catalogue are on the Essentials plan and up.
Can I show a project timeline in a website proposal?
Yes, on the Business plan. A Gantt chart block shows discovery, design, build, testing and launch in weeks, with milestones. You set the phases yourself: it's your plan in the proposal, and QuoteCloud doesn't work out durations or track the project once it starts.
Can both business owners sign the proposal?
Yes. Add each signer and they sign in their own signature block; no account is needed to sign, and you can require a one-time passcode by email. The signed proposal carries a certificate of authenticity and an audit trail of who opened and signed it, and when.
When does the client pay the deposit?
Straight after signing, through your connected Stripe or PayPal account, from the Essentials plan. Set the deposit as a percentage or a fixed amount, or take the full fee. Later milestones are written into the proposal and invoiced by you; QuoteCloud doesn't take instalments or send payment reminders.
Can I see when a client opens my website proposal?
Yes. Document tracking shows when the proposal is opened and how long it's read, and you get a notification. You can set an expiry date so the offer ends on a date you choose, and answer the client's questions in comments on the proposal itself.
More for web studios
Every page of the QuoteCloud web developers & SEO microsite.
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Optional features & add-onsE-commerce, bookings, a second language and integrations as optional items the client ticks, with the total and deposit following.Explore
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Deposits, milestones & client sign-offA deposit on signing, later milestones set out in the contract and a separate sign-off document for each milestone.Explore
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Scope, revision rounds & change requestsLocked scope and revision-round terms, and every change request priced and signed as a revised version before work starts.Explore
- App & software development proposalsiOS, Android and web app estimates by feature and sprint, with the hours, the options and the client's sign-off in one document.
- Fixed fee or time & materials estimatesOffer a fixed fee and a time-and-materials estimate side by side, so the client chooses how they'd rather pay.
- Discovery questionnairesThe questions you ask before you quote, answered inside a document with the Forms block, then carried into the proposal.
- Portfolio & case studiesYour best work, team bios and process as content library blocks, dropped into every proposal and kept up to date in one place.
- SEO proposals & retainersAudit, technical fixes, content and link building as monthly charges in the agreement, with results only ever your own estimate.
- Hosting, maintenance & support plansCare plan tiers as packages, monthly or annual charges in the agreement, expiry dates and renewals bulk-sent for signing.
- Project tools, CRM & accounting connectionsSigned proposals to Jira, Asana, monday.com or Trello through Zapier or the API, Pipedrive directly, and Xero or QuickBooks.
- Web, SEO & app templatesReal QuoteCloud templates for website development, redesigns, SEO, maintenance and app projects, ready to make your own.
- QuoteCloud implementation for studiosYour proposal templates converted, your rates in the catalogue, Stripe connected and your project tools linked.
- FAQAnswers to the questions web studios, developers and SEO specialists ask most.
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