Endorsement Agreement Template

ENDORSEMENT AGREEMENT

Effective Date: 9 Nov 2026

This Endorsement Agreement (“Agreement”) is entered into by and between:

(Each a “Party”, together the “Parties”.)

Purpose & Scope

• The Brand wishes to engage the Endorser to provide endorsement services for the Brand’s products/services described as: Product Or Service Description.

• The Endorser agrees to provide endorsement services under the terms set in this Agreement.

Grant of Rights & Usage

• The Endorser grants the Brand the non-exclusive right to use the Endorser’s name, likeness, image, voice, and any content provided by Endorser (“Endorsement Material”) for promotion and advertisement of the Brand’s products/services.

• Permitted use includes but is not limited to: website content, social media, print ads, digital marketing, packaging, promotional events, and any media specified in Media Channels List.

• The Brand agrees not to use the Endorsement Material in contexts not agreed upon, or in a manner that would misrepresent the Endorser.

Services & Deliverables

The Endorser agrees to provide the following during the Term:

• Deliverable 1: Deliverable1 Description (e.g. number of social-media posts, photoshoot, appearance)

• Deliverable 2: Deliverable2 Description

• ... (additional deliverables as needed)

The expected due dates, frequency, and content format are described in Schedule A (Deliverables & Timeline).

Compensation

• Base Fee / Payment: The Brand will pay the Endorser: Compensation Base Amount.

• Bonus / Performance Incentives (if any): Compensation Bonus Terms e.g. sales-based commission, bonus on certain KPIs.

• Payment Terms: Payment will be made within Payment Terms Days days after the invoice or deliverable submission date (as defined).

• Expenses: Any agreed additional expenses (travel, production, etc.) must be pre-approved by the Brand in writing. Reimbursement terms: Expense Reimbursement Terms.

Term & Territory

• Term: Start date: Term Start Date, End date: Term End Date (or specify how renewal/extension works)

• Territory / Geographic Scope: Territory Description, where the endorsement rights apply (e.g. Australia, global, etc.)

Approvals & Creative Control

• The Endorser retains the right to approve any advertisement or content in which their name, likeness or endorsement is used, approval must be provided within Approval Response Days days of submission, otherwise approval is deemed granted.

• The Brand agrees not to significantly modify or distort Endorser’s image beyond agreed-upon creative direction or brand guidelines.

Warranties, Representations & Moral Clause

• The Endorser warrants they have the right to grant the license for their name, likeness, image, voice and that they are not under any conflicting obligations.

• The Brand warrants that its products/services do not infringe third-party rights and will comply with relevant laws and advertising regulations.

• Moral / Conduct Clause (optional): The Endorser agrees to maintain behavior and public reputation consistent with reasonable brand standards. Should Endorser engage in conduct harmful to Brand’s reputation (illegal, unethical, or widely regarded as immoral), the Brand may suspend or terminate this Agreement.

Confidentiality

Both Parties agree to keep all non-public, business-sensitive information shared during negotiations or performance of this Agreement confidential, unless required by law or agreed in writing.

Termination

This Agreement may be terminated earlier than the End Date under these conditions:

• By either Party with Notice Period Days days written notice;

• Immediately by Brand if Endorser breaches any material term, including moral clause;

• Immediately by Endorser if Brand fails to make payment within Payment Delay Days days after due date;

Upon termination, the Brand must cease use of Endorser’s likeness after a reasonable wind-down period, and any outstanding payments for services already rendered must be settled according to the payment terms.

Indemnity & Liability

• The Endorser indemnifies the Brand against any claims arising from misrepresentation, breach of warranties, or misuse of Endorser’s likeness.

• The Brand indemnifies the Endorser against claims relating to product defects, misleading advertising, or improper distribution, provided the Endorser complied with their obligations under this Agreement.

• Neither Party is liable for indirect, incidental or consequential losses, except as required by applicable law.

Governing Law & Dispute Resolution

• This Agreement is governed by the laws of Governing State Or Territory (for example, NSW, Australia).

• Any dispute arising under this Agreement will first be addressed by good-faith negotiation between the Parties. If unresolved, Parties may submit to mediation or a court of competent jurisdiction in the applicable jurisdiction.

Entire Agreement & Amendments

This document (including any Schedules or Appendices) constitutes the full agreement between the Parties regarding the endorsement arrangement. Any modifications must be in writing and signed by both Parties.

Signatures

Schedule A – Deliverables & Timeline

(Define detailed services, content types, deadlines, and deliverable specs — e.g. posts, photos, appearances)

(Add more rows as needed)