Copywriting Proposal Template
Prepared for:
Sarah Mitchell
Mitchell & Co.
22 Wattle Rd, Paddington QLD 4064
sarah@mitchellco.com.au
0423 456 789
Prepared by:
Daniel Reyes
Acme Climate Co.
14 Banksia St
daniel@acmeclimate.com.au
0412 345 678
Page 1 of 6
Executive Summary
Hello Sarah Mitchell ,
Thank you for considering Acme Climate Co. for your copywriting needs. We specialize in producing high-quality copy and content that helps businesses communicate clearly, build brand trust, and drive conversions. This proposal outlines a tailored content strategy and copywriting plan to meet your goals at Mitchell & Co..
In this proposal you’ll find:
Overview of requested deliverables
Scope of work and project timeline
Investment and pricing breakdown
Terms and next steps
Project Objectives & Client Needs
Based on our discussions, your key needs are:
Client Need1
Client Need2
Client Need3
Our goal is to deliver copy and content that addresses these needs and helps you achieve:
Outcome1
Outcome2
Outcome3
Scope of Work & Deliverables
Here’s what we will deliver as part of this engagement:
Deliverable / Service | Description | Quantity |
Service1 Name | Service1 Description | Service1 Quantity |
Service2 Name | Service2 Description | Service2 Quantity |
Service3 Name | Service3 Description | Service3 Quantity |
Process & Timeline
Milestone / Phase | Description | Estimated Date / Duration |
Phase 1 | Project kick-off, briefing & research | Timeline Phase1 |
Phase 2 | Drafting of initial copy / content | Timeline Phase2 |
Phase 3 | Review / feedback round 1 | Timeline Phase3 |
Phase 4 | Final revisions and delivery | Timeline Phase4 |
Phase 5 | Final approval & handover | Timeline Phase5 |
Total estimated project duration: Timeline Total Days days
Pricing & Payment Terms
Description / service | Price | Qty | GST | Total |
|---|---|---|---|---|
Service 1 | $350.00 | 3 | $105.00 | $1,155.00 |
Service 2 | $500.00 | 1 | $50.00 | $550.00 |
Service 3 | $225.00 | 5 | $112.50 | $1,237.50 |
| Price | GST | Total | |
|---|---|---|---|
| One-off Costs | $1,550.00 | $155.00 | $1,705.00 |
| Total | $1,550.00 | $155.00 | $1,705.00 |
Total estimated cost: One-Off Cost Inc Tax
Payment Terms:
50% deposit upfront: Payment Deposit Percent% of total
Remaining balance due upon final delivery / approval
Payment methods accepted: Payment Methods
Testimonials
“Working with Your.Name Or Agency transformed our website. The new copy finally captures our brand voice—clear, confident, and engaging. Our enquiries increased within the first week of going live. Highly recommended” – [Customer Name 1]
“Their SEO-driven content helped us rank on page one for several competitive keywords. The writing was sharp, strategic, and delivered ahead of schedule. We now rely on Acme Climate Co. for all our content needs.” – [Customer Name 2]
“Our email open rates jumped from 18% to 37% after implementing their copy. Acme Climate Co. understands how to write messages that truly resonate with our audience. Professional, responsive, and a pleasure to work with.”– [Customer Name 3]
Terms & Conditions
All content delivered remains the sole property of Mitchell & Co. ]] upon full payment.
Revisions: up to Revision Count rounds are included; additional revisions billed at Revision Rate per hour.
Confidentiality: both parties agree to keep any sensitive information confidential.
Liability: the writer is not liable for third-party claims or indirect damages arising from use of the copy.
Termination: either party may terminate this agreement with written notice. Payment for completed work remains due.
Delivery and approval: final files will be delivered after client approval; delays in feedback may alter timeline.
Acceptance & Signatures
Signed by:
Daniel Reyes
Acme Climate Co.
9 Nov 2026
Signed by:
Sarah Mitchell
Mitchell & Co.
9 Nov 2026
Swipe · 6 pages · 1 / 6
About this template
How this proposal works
A clean and professional Copywriting Proposal Template designed for freelancers, agencies, and marketing teams to pitch content writing services. This template includes project scope, deliverables, timeline, pricing, and terms, making it easy to present compelling proposals that win clients and set clear expectations from the start. The 6 pages cover Cover Page, Introduction & Executive Summary, Process & Timeline, Pricing & Payment Terms, Testimonials and Terms & Conditions. Start from this proposal, add your logo, prices and terms, then send it as a live link your client signs online.
Questions
Before you start
Is this copywriting proposal template free?
Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.
Can clients sign it online?
Yes. The template has e-signature fields, so clients sign from any device and you are notified the moment they do.
Can clients choose optional extras?
Yes. Mark any line as optional and clients tick it on or off themselves; totals and tax update instantly.
Can I change the branding and sections?
Everything is editable: colours, fonts, images, page order and every section of text.
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