Introduction

Dear Sarah ,

I am pleased to introduce myself and my company, Company Name. We are excited to get to work on your new mobile app, and we want to make sure you’re satisfied with our proposal and have a full understanding of what to expect in this lengthy process. Creating a mobile app is exciting, and our expert team is fully capable of giving you something unique that will help grow your business.

The following proposal will set a project road map from start to finish. You will have a complete understanding of the process and timeline for completion. And if you have any questions or concerns, please contact me personally.

Sincerely,

Daniel Reyes
Acme Climate Co.
P: 0412 345 678
E: daniel@acmeclimate.com.au

What We Do

We Develop Apps So You Don’t Have To

Tip: At this point you should have a contact at the company where you’re pitching your
services, although this section can be tailored to cold pitches as well. Use informal
language and be brief.
You want to come off as human, but also interested in helping your client.
So be sure to highlight the strengths of your team/company. You can also include bio info for
specific employees, such as the project lead, and a photo of the person who is sending the
proposal.

We are living in the age of connectivity, and that means more things than ever before are right at your fingertips — literally. With one press of the button, one swipe left or right, you can open up new worlds in seconds. We’re talking about apps, those little icons on your mobile device.

But at Company Name, we don’t just talk about apps; we live and breathe apps. We have assembled a team of the best and brightest minds in software development, marketing, and leadership, giving our clients access to the most cutting-edge technology. You can rest assured you’re in good hands, as we have years of experience in both Android and iOS app development.

Our goal is to create something you’re proud of and that helps your business. Apps can be transcendent, and they can also be colossal failures. That’s why Company Name has developed a comprehensive approach to app development that takes the guessing out of the game. We’re ecstatic that you’re considering doing business with us, so let’s get started.

What To Expect

Mobile app development is serious business. It takes time and patience to create something that works for you and is free of bugs and other issues. Updates are required, but it’s important to start with a sound foundation. At [Your Company Name], we believe in a thorough approach that provides our clients with as much engagement as they request. While our entire team will be developing your app, we will assign a project lead who will be your main point of contact.

Research And Outreach

A large part of the work Company Name does is behind the scenes. There will be times when we don’t communicate with Template for weeks, but that’s only because we’re intimately involved in the development phase. However, before any of that begins, we need to make a checklist of everything you want in your new mobile app.

We will gather information about your company and how it works. We will figure out who your customers are and how we can attract more through your new app. Audience engagement, research, and branding are key in app development, and we will conduct focus groups to find out why people choose Template.

Framework

Like a website, an app needs a sitemap and wireframes. Think of this as the structural integrity of a skyscraper. Template will have an important role in the design process, as it’s important that you are getting what you want. Plus, it's better to work out issues in this stage than later down the road. Here are some highlights of this process:

• Functionality and content

• Wireframes, the structural core of your app

• Branding and integration of existing digital platforms (i.e., web and email)

• User Experience and User Interface, or UX and UI — essentially, how you interact with the app, what makes it easy to use and desirable

Development

Tip: As you know, a lot goes into developing new apps.
Clients need to know what to expect, but don’t use technical language here and don’t be
too long-winded. You don’t want to confuse your clients, but you also don’t want to leave
important information out.
Less is more.

We’ve come a long way at this point. You’ve put in a lot of work, so now you can step aside and let us do the rest. This part of the process is laborious and time-consuming, so don’t expect to hear from us much. But that’s a good thing, as we’ve worked out all the kinks and come to an understanding about everything that will go into your new app. Once development is complete, Template will be back in the fold for the testing trials.

Testing And Launch

We’re almost there. Your new mobile app is built and ready to launch. But before that happens, Company Name and Template need to collaborate on a marketing strategy. After all, just because you invested all this time and money into your new app, it doesn't mean anyone will know it exists unless we tell them.

Timeline

Company Name estimates that it will take [Number Of Months] months to complete your new mobile app. Upon signing this agreement, we can begin immediately. Here’s what to expect:

So What's It Going To Cost?

Confidentiality

This proposal contains confidential and proprietary information related to the mobile app development services offered by companyName. It is intended solely for the review and consideration of the recipient. No part of this document may be reproduced, distributed, or disclosed to third parties without prior written permission from companyName.

All information shared in this proposal, including but not limited to development processes, design concepts, pricing, and technical details, is provided under the expectation of confidentiality. The recipient agrees to maintain the privacy of all discussions and materials, and to use them exclusively for the purpose of evaluating a potential business relationship with companyName.

Any unauthorized use, sharing, or publication of the contents of this proposal may result in legal action. By accepting this proposal, the recipient acknowledges and agrees to these confidentiality terms and commits to handling the information with discretion and integrity.

Terms & Conditions

All services described in this proposal are subject to a formal agreement outlining the scope of work, timeline, and payment terms. Any work requested beyond the agreed-upon scope will require a separate agreement or change order and may incur additional charges. The commencement of development work is contingent upon the receipt of a signed agreement and any initial deposit as specified.

companyName will make every effort to deliver the project within the agreed timeline; however, delays caused by unforeseen technical issues or client-side feedback delays may result in schedule adjustments. Both parties agree to communicate promptly and in good faith to resolve any challenges that may arise during the project lifecycle.

Ownership of the final product, including source code, designs, and documentation, will be transferred to the client upon full payment. Until such payment is received, all work remains the property of companyName. The client also agrees not to misuse, copy, or redistribute any intellectual property or deliverables without prior written consent.

Sign Here

Alternatively hand-sign here.

Agreement for Proposal

Sarah Mitchell  of Acme Climate Co.

Date: .............. / .............. / ........................

Signature: .......................................................................................

Daniel Reyes of Acme Climate Co.

Date: .............. / .............. / ........................

Signature: .......................................................................................