Motion Graphics Proposal
Created by:
Daniel Reyes
Acme Climate Co.
Prepared for:
Sarah Mitchell
Page 1 of 8
Executive Summary
A high-level overview of the motion graphics project, deliverables, and expected outcomes.
This proposal outlines the recommended motion graphics solution for Mitchell & Co., designed to communicate your message clearly, strengthen brand presence, and create engaging content across your key channels.
Project Type
Project Type
Examples: Promotional motion graphic, brand intro, social campaign, product explainer, internal announcement.
Estimated Timeline
Estimated Timeline
Example: 10–15 business days (depending on approvals and revisions).
Deliverables
Deliverable Summary
Example: 1 primary motion graphic + 2–4 cutdowns for social and web.
Budget Overview
Budget Overview
Example: Refer to the Pricing & Packages section for options and cost breakdown.
What You’ll Receive
Included Deliverables
✅ Concept development aligned to your goals
✅ Storyboard / visual plan before production begins
✅ Custom motion graphics production (titles, icons, transitions)
✅ Exported video files optimised for selected platforms
✅ Optional background music or sound effects (licensed if required)
✅ Revision Rounds rounds of revisions included
✅ Final delivery folder organised and ready-to-use
Expected Outcomes
By completing this motion graphics project, Recipient Company Name can expect to:
Improve clarity of messaging through strong visual storytelling
Increase engagement across digital channels with scroll-stopping motion content
Build stronger brand consistency using repeatable motion design assets
Scope of Work
A clear breakdown of deliverables, formats, and project expectations.
Core Deliverables
Motion graphics for Project Purpose
Total runtime: Total Runtime seconds
Output formats: Formats (MP4, MOV, GIF)
Style & Direction
Tone: Style Tone (modern, clean, bold, playful)
Branding applied: logo, fonts, colors (if provided)
Reference inspiration: Reference Links
Platforms
Social media (vertical)
Website (landscape)
Presentation / Ads (square)
Production Process
We follow a simple approval-based process to keep delivery fast and predictable.
Step 1: Discovery & Creative Brief
Confirm objective, audience, platform, and CTA
Align on style references and brand guidelines
Output: Creative brief + direction confirmed
Step 2: Storyboard & Style Frames
Visual plan showing key scenes, transitions, and timing
Optional: 1–2 style frames to lock visual look
Output: Storyboard approved before animation starts
Step 3: Animation Production
Build motion graphics, titles, transitions, and on-screen text
Optional: sound design + music placement
Output: “First cut” for review
Step 4: Revisions & Final Delivery
Apply included revision rounds
Export all agreed formats and sizes
Output: Final delivery pack + handover notes
Deliverables & Delivery Pack
Pre-Production Deliverables
Creative brief summary (goals, audience, platforms)
Storyboard / visual plan (scenes + timing notes)
Style direction reference (colours, typography, motion style)
Delivery Deliverables
Master export (highest quality)
Platform exports (pick what applies):
16:9 (YouTube / web)
1:1 (feed)
9:16 (Reels/TikTok/Stories)
Production Deliverables
Custom motion graphics animation (titles, icons, transitions)
On-screen text + lower thirds (where required)
Optional: background music / sound effects (licensed if required)
Final Delivery
Final videos in MP4 (H.264) + optional MOV (ProRes)
Clear file naming + folders per platform
Export specs + upload guidance
Notes on usage and editable text areas (if applicable)
Timeline & Milestones
Estimated timeline: Timeline Estimate business days (dependent on approvals).
Stage | Duration | Deliverable | Approval |
Kickoff | D1 | Brief confirmed | ✅ |
Storyboard | D2 | Storyboard + timing | ✅ |
First Cut | D3 | Animation draft | ✅ |
Revisions | D4 | Updated cut | ✅ |
Final Delivery | D5 | Export pack | ✅ |
Feedback Window
To stay on schedule, feedback is requested within Feedback Window business days per review round.
Pricing & Packages
Package A: Starter
Best for short social animations and simple promo clips.
Runtime: up to Starter Runtime seconds
1 format included (e.g., 9:16 or 16:9)
2 revision rounds
Price: Starter Price
Package B: Standard
Best for product promos and explainers with multiple deliverables.
Runtime: up to Standard Runtime seconds
3 export formats (16:9, 1:1, 9:16)
Licensed music option
2 revision rounds
Price: Standard Price
Package C: Premium
Best for higher complexity, more scenes, or multiple cutdowns.
Runtime: up to Premium Runtime seconds
4–6 exports (platform pack)
Advanced transitions + custom icon set
2 revision rounds (extra available)
Price: Premium Price
Products / Services | Qty | Price | Tax | Total |
|---|---|---|---|---|
Voice over | 1 | $1,200.00 | $120.00 | $1,320.00 |
Extra revision round | 1 | $1,000.00 | $100.00 | $1,100.00 |
Extra cutdowns | 1 | $680.00 | $68.00 | $748.00 |
Source files | 1 | $1,000.00 | $100.00 | $1,100.00 |
| Price | Tax | Total | |
|---|---|---|---|
| Total | $1,200.00 | $120.00 | $1,320.00 |
Terms & Acceptance
Ownership & Portfolio Use
Upon full payment, the final delivered motion graphics become the Client’s property. The Designer may display the work in their portfolio unless the Client requests confidentiality in writing.
Revisions
Includes Revision Rounds Included revision rounds. A revision round means one consolidated set of feedback. Additional rounds are billed at Revision Rate.
Scope Changes
Changes outside the approved storyboard or agreed deliverables may require a variation quote and timeline adjustment.
Timelines & Client Responsibilities
Delivery timelines assume timely access to brand assets and feedback within the agreed review window.
Payment Terms
Deposit: Deposit Percent% required to begin work. Remaining balance due on final delivery. (Matches your current payment structure
Cancellation (optional but recommended)
If the project is cancelled after work has started, the Client pays for completed work to date. Any non-refundable third-party costs (music licenses, VO booking) are payable.
Acceptance
By signing below, both parties agree to proceed under the scope, timeline, pricing, and terms in this proposal.
Daniel Reyes
Acme Climate Co.
9 Nov 2026
Signed by:
Sarah Mitchell
Mitchell & Co.
9 Nov 2026
Signed by:
Swipe · 8 pages · 1 / 8
About this template
How this proposal works
This motion graphics design contract template is meant to establish a formal scope of work and contract between a graphic design artist and a client. The 8 pages cover Cover page, Executive Summary, Scope of Work, Production Process, Deliverables & Delivery Pack, Timeline & Milestones, Pricing & Packages and Terms & Acceptance. Start from this proposal, add your logo, prices and terms, then send it as a live link your client signs online.
Questions
Before you start
Is this motion graphics proposal template free?
Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.
Can clients sign it online?
Yes. The template has e-signature fields, so clients sign from any device and you are notified the moment they do.
Can clients choose optional extras?
Yes. Mark any line as optional and clients tick it on or off themselves; totals and tax update instantly.
Can I change the branding and sections?
Everything is editable: colours, fonts, images, page order and every section of text.
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