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01 · Cover Page1 / 8
Page 1 of 8: Cover Page
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SEO SERVICES PROPOSAL TEMPLATE

Prepared for:

Sarah Mitchell

Mitchell & Co.

Prepared by:

Daniel Reyes

Acme Climate Co.

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02 · Executive Summary2 / 8
Page 2 of 8: Executive Summary

Overview

A clear plan to grow visibility, traffic, and qualified leads

This proposal outlines a practical SEO plan for Mitchell & Co. designed to increase visibility in search, attract qualified traffic, and convert that traffic into enquiries or sales. Our approach focuses on building a strong foundation, executing high-impact optimisations, and improving performance month over month through testing and reporting.

Goals

  • Project Goal1

  • Project Goal2

  • Improve visibility for Target Services in Target Locations

  • Increase qualified organic traffic and conversion actions

What’s included

  • Technical SEO improvements

  • On-page optimisation (pages + metadata)

  • Content strategy & creation guidance

  • Authority building (link acquisition / digital PR approach)

  • Reporting & ongoing optimisation

SEO is a compounding channel. Results improve over time as changes are indexed, authority grows, and content matures.

03 · Current website snapshot3 / 8
Page 3 of 8: Current website snapshot

Current website snapshot

Key insights from our initial SEO review

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Key findings

  • Finding1 (e.g., crawl/index issues, duplicated titles, thin pages)

  • Finding2 (e.g., slow pages, poor mobile UX signals)

  • Finding3 (e.g., missing local signals, weak internal linking)

Opportunities

  • Quick wins: Quick Win1, Quick Win2

  • Medium-term growth: Mid Term Opportunity

  • Long-term moat: Long Term Opportunity

Benchmarks

Metric

Current

Target

Organic traffic

Traffic Now

Traffic Target

Leads / sales from SEO

Leads Now

Leads Target

Index coverage

Index Now%

Index Target%

Core Web Vitals

CWV Now

CWV Target

04 · Strategy4 / 8
Page 4 of 8: Strategy

Strategy

Our approach to improving rankings, relevance, and authority

Pillar 1: Technical Foundation

  • Fix crawlability, indexing, and site structure

  • Improve speed, mobile performance, and UX signals

  • Resolve duplicates, redirects, canonical issues

Pillar 2: Content That Matches Search Intent

  • Build pages around customer intent (service, problem, comparison)

  • Expand content depth where it increases conversion potential

  • Optimise existing pages before creating new ones

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Pillar 3: Authority & Trust

  • Earn relevant links through quality content and outreach

  • Strengthen local trust signals (if local SEO)

  • Improve topical authority through supporting content clusters

Target keyword themes

  • Keyword Theme1

  • Keyword Theme2

  • Keyword Theme3

  • Keyword Theme4

05 · Deliverables5 / 8
Page 5 of 8: Deliverables

Monthly Deliverables

Ongoing optimisation activities and priorities

Technical SEO (monthly)

  • Crawl checks + issue resolution

  • Speed/CWV improvements (where feasible)

  • Indexation and site health maintenance

On-page optimisation

  • Title/meta improvements

  • Header structure & internal linking

  • Content and conversion alignment

Local SEO (optional module)

  • Google Business Profile optimisation

  • Citation consistency & local landing pages

  • Review strategy guidance

Content strategy

  • Keyword mapping and page plan

  • Content briefs for new pages/posts

  • Optimise existing content for rankings + conversion

Authority building

  • Link opportunities and outreach

  • Digital PR style placements (where relevant)

  • Competitor link gap analysis

Reporting & optimisation

  • Performance reporting Reporting Frequency

  • Priorities for next month

  • Ongoing testing and iteration

06 · Timeline & Implementation6 / 8
Page 6 of 8: Timeline & Implementation

Timeline

What happens when and why it matters

Phase 1

Setup & Baseline

Weeks 1-2

  • Analytics + Search Console checks

  • Technical audit + priority backlog

  • Keyword research + content map

Phase 2

Foundation & quick wins

Weeks 2-6

  • Fix technical blockers

  • Optimise core pages

  • Improve internal linking and structure

Phase 3

Growth & expansion

Weeks 2-6

  • Publish/optimise content consistently

  • Build authority over time

  • Continuous improvement based on results

Project cadence

  • Monthly reporting: Reporting Frequency

  • Review call: Review Cadence (e.g., monthly)

  • Support channel: Support Email

07 · Pricing7 / 8
Page 7 of 8: Pricing

Investment

SEO pricing aligned with scope and execution

Description
Price
GST
Total
Options
Starter SEO
$3,000.00
$300.00
$3,300.00

Best for: small sites needing foundational fixes
Includes:

  • Technical + on-page basics

  • 1 content brief/month

  • Reporting [ReportingFrequency]

Growth SEO
$5,000.00
$500.00
$5,500.00

Best for: consistent growth + content execution
Includes:

  • Technical + on-page + content strategy

  • 2–4 content briefs/month (or optimisations)

  • Authority building activity

Performance SEO
$8,800.00
$880.00
$9,680.00

Best for: competitive niches or ecommerce
Includes:

  • Higher volume execution

  • Enhanced authority work

  • More frequent optimisation cycles

PriceGSTTotal
One-off Costs$8,800.00$880.00$9,680.00
Total$8,800.00$880.00$9,680.00

Term

  • Minimum term: Term Months months

  • Start date: Start Date

08 · Reporting, Terms & Acceptance8 / 8
Page 8 of 8: Reporting, Terms & Acceptance

Reporting & success measures

Measuring progress and optimising for better outcomes

What we report

  • Visibility (impressions, clicks, average position)

  • Traffic quality (organic sessions, engaged sessions)

  • Conversions (enquiries, purchases, calls)

  • Work completed + next priorities

Important notes

  • We don’t guarantee specific rankings due to algorithm and competitor variables

  • We focus on measurable improvement and sustainable growth

  • Any major site changes (redesign, migration) should be reviewed for SEO risk

Acceptance

By signing below, Mitchell & Co. approves the SEO services outlined in this proposal.

Signed by:

Name: Sarah Mitchell

Company: Mitchell & Co.

Date: 12 Nov 2026

Signed by:

Name: Daniel Reyes

Company: Acme Climate Co.

Date: 9 Nov 2026

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About this template

How this proposal works

A professional SEO Services Proposal template designed for agencies and freelancers to present SEO strategy, deliverables, timelines, and pricing clearly, helping clients understand value and approve retainers faster. The 8 pages cover Cover Page, Executive Summary, Current website snapshot, Strategy, Deliverables, Timeline & Implementation, Pricing, Reporting and Terms & Acceptance. Start from this proposal, add your logo, prices and terms, then send it as a live link your client signs online.

Questions

Before you start

Is this seo services proposal template free?

Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.

Can clients sign it online?

Yes. The template has e-signature fields, so clients sign from any device and you are notified the moment they do.

Can clients choose optional extras?

Yes. Mark any line as optional and clients tick it on or off themselves; totals and tax update instantly.

Can I change the branding and sections?

Everything is editable: colours, fonts, images, page order and every section of text.

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