Social Media
Advertising Campaign Proposal Template
Prepared for:
Sarah Mitchell
Mitchell & Co.
Prepared by:
Daniel Reyes
Acme Climate Co.
Page 1 of 8
Campaign Overview
A high-level view of what we’re running, why it matters, and how we’ll execute.
Campaign Summary
Campaign Name: Campaign Name
Client: Client Company Name
Primary Objective: Primary Objective
Platforms: Platform
Campaign Duration: Campaign Duration (from Campaign Start Date to Campaign End Date)
This advertising campaign is designed to reach Target Audience in Target Location and drive Desired Action through a structured launch, creative testing, and ongoing performance optimisation.
Approach
Launch & Learn
We launch with multiple creative variations to validate what resonates fastest.
Optimise
We improve efficiency by reallocating budget to winners and refining targeting.
Scale
We expand high-performing audiences and placements to increase results sustainably.
Audience & Targeting
Who we’re targeting, why they care, and how we’ll reach them.
Primary Audience: Audience Primary Name
Who they are: Audience Primary Description
Location: Target Location
Demographics: Audience Primary Demographics
Key pain points: Audience Pain Point1, Audience Pain Point2
Primary motivation: Buying Trigger1
Secondary Audience: Audience Secondary Name
Who they are: Audience Secondary Description
Behaviours: Audience Behaviour1, Audience Behaviour2
Motivation: Buying Trigger2
Platforms & Creative Formats
Where your ads will appear and what content we’ll run.
Platforms: Platform
Primary Placements
Feed placements (high intent scrolling)
Stories/Reels (attention capture + fast CTA)
Video placements (short-form view optimisation)
Marketplace / discovery placements (if relevant)
Device Strategy
Mobile-first creative formatting
Desktop retargeting for conversion follow-up
Creative set A: Static
Number Of Static Ads static images
Designed for fast readability and clear CTA
Creative set B: Video
Number Of Video Ads short videos (6–15 seconds)
Built for hooks, scroll-stopping intros, and quick value delivery
Creative set C: Carousel
Number Of Carousel Ads carousel ads
Best for feature breakdowns, steps, or multiple offers
Execution Timeline
A phased plan that builds momentum and improves performance over time.
Phase 1: Strategy & Setup (Week 1)
Activities
Confirm objectives, offer, and conversion points
Set up tracking with Tracking Tool
Build campaign structure (audiences, placements, testing plan)
Phase 2: Creative Build (Week 1–2)
Activities
Produce ad creatives and copy variations
Prepare formats per placement (feed, stories, video)
Phase 3: Launch & Learning (Week 2–3)
Activities
Launch testing sets (creative A/B + audience variations)
Monitor early signals: CTR, CPC, CPA, conversion quality
Phase 4: Optimise & Scale (Week 3+)
Activities
Shift budget to winners
Expand winning audiences
Refresh creatives every Creative Refresh Cycle Days days
KPIs, Reporting & Optimisation
Clear targets, transparent reporting, and continuous improvement.
KPI Targets
(Benchmarks refined after learning phase.)
Reach: [[TargetReach]] per month
CTR: Target CTR%
Cost per click (CPC): $Target CPC
Cost per lead/sale (CPA): $Target CPA
Conversion rate: Target Conversion Rate%
Primary conversion event: Conversion Event
Optimisation actions we perform
Pause low-performing ads and reallocate spend
Improve targeting based on conversion quality
Test new creatives and angles continuously
Monitor frequency and prevent creative fatigue
Improve landing page recommendations (if needed)
Pricing & Investment
Transparent pricing for campaign setup, creative, and ongoing management.
Description | Price | Term | Monthly Price | Amount | TAx | Total |
|---|---|---|---|---|---|---|
One-off | ||||||
Campaign setup & tracking implementation | $300.00 | One-off | $300.00 | $300.00 | $30.00 | $330.00 |
Account audits and structure build | $520.00 | One-off | $520.00 | $520.00 | $52.00 | $572.00 |
Conversion event setup + QA | $750.00 | One-off | $750.00 | $750.00 | $75.00 | $825.00 |
Monthly | ||||||
Campaign management & optimisation | $350.00 | 12 Months | $350.00 | $4,200.00 | $420.00 | $4,620.00 |
Reporting and insights | $200.00 | 12 Months | $200.00 | $2,400.00 | $240.00 | $2,640.00 |
Creative refresh cycle management | $450.00 | 12 Months | $450.00 | $5,400.00 | $540.00 | $5,940.00 |
Creative Production | ||||||
Static creative | $900.00 | One-off | $900.00 | $900.00 | $90.00 | $990.00 |
Video creatives | $1,500.00 | One-off | $1,500.00 | $1,500.00 | $150.00 | $1,650.00 |
Copy variations | $1,402.00 | One-off | $1,402.00 | $1,402.00 | $140.20 | $1,542.20 |
| Price | tax | Total | |
|---|---|---|---|
| Monthly Cost | $1,000.00 | $100.00 | $1,100.00 |
| Full Term Cost | $12,000.00 | $1,200.00 | $13,200.00 |
| One-off Costs | $1,570.00 | $157.00 | $1,727.00 |
| Total | $13,570.00 | $1,357.00 | $14,927.00 |
Terms & Acceptance
Clear terms to start fast and run smoothly.
Scope of Services
We will deliver the advertising services listed in this proposal for Campaign Name across Platform.
Client Responsibilities
The client will provide timely access to ad accounts, brand assets, and approvals required for execution.
Payment Terms
Invoices are due within Invoice Due Days days. Late payments may pause campaign activity.
Performance Disclaimer
We use best-practice optimisation; however, results may vary due to competition, audience behaviour, offer strength, and landing page performance.
Termination
Either party may terminate with Termination Notice Days days written notice. Work completed to date remains billable.
Approve & Launch Campaign
By signing below, both parties agree to proceed with Campaign Name as outlined.
Signed by:
Name: Sarah Mitchell
Company: Mitchell & Co.
Date: 12 Nov 2026
Signed by:
Name: Daniel Reyes
Company: Acme Climate Co.
Date: 9 Nov 2026
Swipe · 8 pages · 1 / 8
About this template
How this proposal works
A modern social media advertising proposal template designed to plan, launch, and optimise paid campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. Ideal for agencies and advertisers managing campaign strategy, creatives, targeting, performance tracking, and reporting. The 8 pages cover Cover Page, Campaign Overview, Audience & Targeting, Platforms & Creative Formats, Execution Timeline, KPIs, Reporting & Optimisation, Pricing and Terms & Acceptance. Start from this proposal, add your logo, prices and terms, then send it as a live link your client signs online.
Questions
Before you start
Is this social media advertising campaign proposal template free?
Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.
Can clients sign it online?
Yes. The template has e-signature fields, so clients sign from any device and you are notified the moment they do.
Can clients choose optional extras?
Yes. Mark any line as optional and clients tick it on or off themselves; totals and tax update instantly.
Can I change the branding and sections?
Everything is editable: colours, fonts, images, page order and every section of text.
More Marketing, Advertising & Public Relations templates
See all 16 Marketing, Advertising & Public Relations templates- Advertising Proposal TemplateProposal
- Affiliate Marketing Proposal TemplateProposal
- Copywriting Proposal TemplateProposal
- Digital Marketing Services Quote TemplateQuote
- Endorsement Agreement TemplateAgreement
- Freelance Writing Proposal TemplateProposal
- Marketing Proposal TemplateProposal
- Marketing Agency Proposal TemplateProposal
