Shopify Proposal
Created by:
Daniel Reyes
Acme Climate Co.
Prepared for:
Mitchell & Co.
Page 1 of 8
Executive Summary
Mitchell & Co. is without a doubt the [showcase industry and highlight business strength of client such as: “largest supplier of organic dog treats in the northeastern area”]. Mitchell & Co. were the first ones to develop a dog treat that is organic, meat-free, vitamin and mineral-packed treats. The challenge is to establish their e-commerce site to be able to cater to customers outside the Northwestern area and be able to start selling and promoting nationwide.
Store owners and pet shops have to place their orders manually through the phone like they have been doing for the past 5 years, limiting growth potential and customer experience. The need for e-commerce grows exponentially as Mitchell & Co.’s intention is to provide better customer service, expand the business and broaden the range of their products.
This is where Shopify comes in, it essentially can provide you with anything you need and all in just one platform. The Shopify platform supports customers “from the first sale to full scale,” and features everything you could need to start, sell, market, and manage your business online. This is where Acme Climate Co. enters the picture. We will help you maximize Shopify’s features that upscale Mitchell & Co.’s business and improve customer experience. We’ll provide you with a customized website that represents your company and can easily be navigated by clients from all types of devices.
With this solution we are offering, Mitchell & Co. will be able to cater to and promote to customers on a nationwide scale once their website is up and running.
At Acme Climate Co. , we are proud e-commerce and Shopify experts who have helped [number] clients since [year]. Our team is a combination of developers, marketers, and designers who have been trained and approved by Shopify to help clients with their platform. We help businesses in achieving their digital transformation goals such as having a manageable, sustainable, and profitable e-commerce site. And we can definitely help Mitchell & Co.!
This proposal outlines in detail how we can do it and what you can expect along the way. Let's make it happen!
Deliverables
We have identified that your business needs an e-commerce site set up. Acme Climate Co. will set up your Shopify account, design your website, configure the basic features and help you select a payment and merchant account that works best for you. Set-up Includes:
Set-Up
We'll help you get a domain for your website, with unlimited bandwidth and develop a site map that outlines all of your e-commerce site's pages as well as product categories.
Content Creation
Compelling content on your e-commerce site is essential. We can derive your existing product descriptions and create new content for your landing pages.
Design
We'll develop a custom design for your e-commerce store to enhance your brand and the customer experience.
Optimization
We'll ensure that your site is optimized and responsive on any kind of device, making it easy for people to buy regardless of what kind of device they're using.
Develop
We are familiar with and knowledgeable about the Liquid programming language Shopify uses, which allows us to get dynamic data and display it based on the approved design. We'll write and test the HTML/CSS in a variety of browsers and devices.
Go-Live
Once all functionalities, design, and content are approved, it's Launch time!
Support
We will train you so that you will be able to use the full potential of your e-commerce platform!
Timelines
To complete our deliverables, we'll need approximately 16 weeks from set-up to go live, depending on when we receive feedback and approval at each milestone. Upon signing the proposal, we are prepared to start working immediately.
Milestone | Week |
Set-up | Week 1 |
Create Content | Week 2 |
Recommendations
Professional Photography
Photographic images are more appealing than just providing written copy and have a major impact on the purchasing decision of buyers. We can arrange a professional photography session that will showcase your products.
Advanced Analytics
Our advanced analytics services provide in-depth tracking and reporting on your Shopify store’s performance. We set up customized dashboards to monitor key metrics such as traffic sources, conversion rates, customer behavior, and sales trends. With actionable insights, you can make data-driven decisions to optimize marketing efforts, improve user experience, and increase revenue.
Copywriting
We offer professional copywriting services tailored for your Shopify store. From engaging product descriptions and category pages to compelling homepage content and promotional messaging, we ensure that your brand voice resonates with your audience. Our goal is to create persuasive, SEO-friendly content that drives conversions and enhances your store’s credibility.
Web Advertising
Our web advertising services help you attract and retain customers through strategic paid campaigns. We manage ad placements across platforms such as Google Ads, Facebook, and Instagram, focusing on driving targeted traffic to your Shopify store. Our approach includes campaign setup, A/B testing, performance tracking, and continuous optimization to maximize your return on ad spend.
Cost Estimate
service | Qty | Price | Cost | Tax | Total |
|---|---|---|---|---|---|
Key Budget | |||||
Domain | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Set-up | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Design | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Integration | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
QA Testing | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Training | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Launch | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Recommended Add-on | |||||
Advanced Analytics | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Product Photography | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Copywriting | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
Web Advertising | 1 | $1.00 | $1.00 | $0.10 | $1.10 |
| Total | $12.10 |
|---|
Next Steps and Acceptance
If you have any questions at all, please let us know. We're happy to clarify any points and there may be some items that we can sort out together. We're committed to finding the best way to work together.
Once you feel confident about everything and are ready to move forward, please affix your signature.
Once we receive notification of your acceptance, we'll contact you shortly to sort out next steps, craft our formal contract and get the project rolling.
If you'd like to speak to us by phone, don't hesitate to call Daniel Reyes at 0412 345 678 , Sales Manager .
Signed by:
Sarah Mitchell
9 Nov 2026
[Designation]
Mitchell & Co.
About Us
Here at Acme Climate Co. , we are the experts and experienced in implementing the wonders of Shopify for online businesses. Our Shopify expertise and extensive knowledge of e-commerce trends, functionality, customer behavior, and design helped many businesses transform to the ultimate e-commerce just by improving their customer's online shopping experience. You may also check our success stories with clients through this link [your website].
Our Team
[Name]
[Designation]
[Name]
[Designation]
[Name]
[Designation]
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About this template
How this document works
Free Shopify sales proposal template is for any agency that wants to pitch their services. Feel free to customise it where necessary. The 8 pages cover Cover Page, Executive Summary, Deliverables, Page 4, Recommendations, Cost Estimate, Next Steps and Acceptance and About Us. Start from this document, add your logo, prices and terms, then send it as a live link your client signs online.
Questions
Before you start
Is this shopify services template free?
Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.
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Can clients choose optional extras?
Yes. Mark any line as optional and clients tick it on or off themselves; totals and tax update instantly.
Can I change the branding and sections?
Everything is editable: colours, fonts, images, page order and every section of text.
