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01 · Cover page1 / 16
Page 1 of 16: Cover page

Shopify Proposal Template

Prepared for:

Sarah Mitchell

Mitchell & Co.

Prepared by:

Daniel Reyes

Acme Climate Co.

02 · Scope and Goals2 / 16
Page 2 of 16: Scope and Goals

Scope and Goals

You're already offering some outstanding products some of the best on the market. You have significant potential to grow your revenue and expand your brand. However, we believe your current website doesn't fully reflect the quality and value of what you offer.

To elevate your business, we highly recommend considering Shopify as your ecommerce platform. With tens of billions of dollars in sales and hundreds of thousands of businesses powered by Shopify, it's a trusted solution for scalable, successful online retail.

Here’s how Shopify can benefit your business:

  • Mobile apps for Android and iOS

  • Unlimited product listings with intuitive inventory management

  • Multilingual support for global reach

  • Advanced reporting tools for better decision making

  • Increased exposure to new and potential customers

  • Professional ecommerce web design tools

  • Flexible shipping options

  • Built-in support for gift cards and promotions

At Acme Climate Co. , we specialize in Shopify solutions. We help businesses like yours maximize the platform's features to drive growth, improve customer experience, and increase conversions.

Our team will work with you to craft a tailored implementation plan and seamlessly integrate Shopify into your existing operations setting your brand up for long-term success.a

03 · Deliverables3 / 16
Page 3 of 16: Deliverables

Deliverables

As part of this UX design project, Acme Climate Co. will provide the following deliverables:

  • UX Strategy Document
    A detailed plan outlining user goals, pain points, and recommended UX improvements aligned with business objectives.

  • User Flow Diagrams
    Visual representations of key user journeys to ensure intuitive navigation and task completion.

  • Wireframes
    Low- and high-fidelity layouts for key screens, illustrating content structure and interface elements.

  • Interactive Prototypes
    Clickable mockups used to simulate the user experience and gather feedback prior to development.

  • Usability Testing Reports
    Summary of testing sessions, user feedback, and actionable insights for improving the design.

  • Final UI Designs
    Pixel-perfect screens styled according to your brand guidelines, ready for development handoff.

  • Design Specifications & Assets
    All necessary design files, assets, and annotations to support a smooth implementation by your development team.

04 · Timeline4 / 16
Page 4 of 16: Timeline

Timeline

Timeline

To successfully execute all aspects of this UX design project, we estimate a total duration of [Number] weeks. Our team is ready to begin work immediately upon receiving your signed approval of this proposal.

Below is a breakdown of the project timeline:

1. Discovery & Research
We’ll gather insights through stakeholder interviews, user research, and competitor analysis to inform the UX strategy.

2. Design & Prototyping
Creation of wireframes, interactive prototypes, and visual designs based on research findings and user needs.

3. Testing & Finalization
Usability testing, iterations, and final design handoff including all design assets and documentation for development.

05 · Further Recommendations5 / 16
Page 5 of 16: Further Recommendations

Further Recommendations

Besides what we’ve described above, we can offer a range of additional services if you’re interested in taking your business to the next level.

Photography

[photo description]

[image description]

[image description]

[image description]

[image description]

06 · Online Support Retainer6 / 16
Page 6 of 16: Online Support Retainer

Online Support Retainer

Regular and ongoing updates to the site to ensure that it’s always up to date without you having to worry about it.

07 · Marketing Strategy Development7 / 16
Page 7 of 16: Marketing Strategy Development

Marketing Strategy Development

We craft data-driven marketing strategies tailored to your brand goals, target audience, and market trends. From positioning and messaging to channel selection, we build a roadmap that drives awareness, engagement, and conversions.

08 · Marketing Strategy Development8 / 16
Page 8 of 16: Marketing Strategy Development

Professional Copywriting Services

Engaging, persuasive, and SEO-friendly content tailored to your brand voice. Whether it’s for landing pages, email campaigns, product descriptions, or blog posts our copywriting helps you connect with your audience and inspire action.

09 · Meet the Team9 / 16
Page 9 of 16: Meet the Team

Meet the Team

Name

[description]

Name

[description]

Our team of seasoned experts is always here to support you every step of the way. With [Number] years of proven industry experience and a track record of success, you can feel confident knowing you’re investing in a service you can rely on.

Director

[name]

[description]

Designer

[name]

[description]

10 · Page 1010 / 16
Page 10 of 16: Page 10

Chief Strategist

[name]

[description]

11 · Case Studies11 / 16
Page 11 of 16: Case Studies

Case Studies

Project Goals & Key Challenges

We began by identifying the client’s core objectives and understanding the key obstacles standing in the way of success. These included user engagement issues, outdated UX patterns, and a lack of conversion clarity across digital touchpoints.

Our Strategic Approach

Our team conducted in-depth research, mapped user journeys, and collaborated closely with stakeholders. We designed intuitive wireframes, built functional prototypes, and continuously refined the UX through usability testing and feedback loops.

Impact & Measurable Results

The final solution resulted in a streamlined user experience, improved customer satisfaction, and increased conversions. Metrics such as time on site, bounce rate, and user retention showed clear improvements following implementation.

12 · Contract and Statement of Work12 / 16
Page 12 of 16: Contract and Statement of Work

Contract and Statement of Work

Contact:

Address:

Email:

Phone:

Services:

Cooperation

We are committed to delivering the services outlined in this agreement to the best of our ability. To ensure a smooth and efficient workflow, we ask that you provide all necessary information and collaborate with us throughout the project.

Service Charges

Additional charges may apply for any services requested that fall outside the original project scope. If a project remains inactive for more than [Number] days, a reactivation fee may be applied at the discretion of Acme Climate Co. .

Payment Terms

All invoices are payable within [Number] days of the issue date unless otherwise agreed in writing. Late payments may be subject to additional fees. A deposit of [Percentage]% is required before work begins, with the balance due upon project completion or according to the agreed payment schedule.

13 · Total Budget13 / 16
Page 13 of 16: Total Budget

Total Budget

Payment Agreement

The initial invoice is payable upon receipt and will serve as a deposit for the remainder of the project. All subsequent invoices must be settled within [Number] days of receipt. Late payments will incur a [Percentage]% monthly penalty.
Acme Climate Co. reserves the right to pause or withhold services until outstanding payments from Mitchell & Co. are resolved.

Collection Fees

Should legal action be required to recover overdue payments, Mitchell & Co. agrees to cover all associated legal fees, in addition to late fees and any outstanding balances.

Confidentiality

Acme Climate Co. will take all reasonable measures to safeguard the confidentiality of any materials or information received from, or created for, Mitchell & Co. .

Confidentiality

Acme Climate Co. will take all reasonable measures to safeguard the confidentiality of any materials or information received from, or created for, Mitchell & Co. .

14 · Responsibilities14 / 16
Page 14 of 16: Responsibilities

Acme Climate Co. and Mitchell & Co. Responsibilities

Copyright & Usage Rights

Mitchell & Co. is responsible for obtaining all necessary permissions to use copyrighted materials, images, text, or other third-party assets in connection with the services provided.

Mitchell & Co. warrants that any content supplied to Acme Climate Co. is either owned by them or that they have obtained appropriate rights or licenses for its use.

Once all payments have been made in full, copyright ownership will be allocated as follows:

  • Mitchell & Co. will retain ownership of all visual assets created for the project, including source files and design elements specifically produced for their use.

  • Acme Climate Co. will retain ownership of the overarching design framework and any reusable components, which will be licensed to Mitchell & Co. for perpetual and exclusive use unless otherwise agreed in writing.

Termination

This agreement will commence on the agreed start date and will remain in effect until terminated by either party with a minimum written notice period of [Number] days.

Either party may terminate this agreement immediately under the following conditions:

  • The other party becomes insolvent or is the subject of an insolvency proceeding.

  • A trustee, receiver, or similar authority is appointed over the assets of the other party.

  • A breach of contract occurs, including but not limited to failure by Mitchell & Co. to meet payment obligations defined herein.

Reimbursement of Expenses

Any non-cancellable or pre-approved expenses incurred by Acme Climate Co. in relation to this project must be reimbursed by Mitchell & Co. . We will make every reasonable effort to minimise such costs and notify you in writing in advance wherever possible.

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Materials Unpaid For

Mitchell & Co. agrees not to use any deliverables, materials, or assets provided by Acme Climate Co. that have not been paid for in full at the time of contract termination.

Relevant Law

This agreement shall be governed by and interpreted in accordance with the laws of the applicable jurisdiction.

Warranties

Each party represents and warrants that they have the full legal authority to enter into this agreement and that doing so will not violate any agreements with third parties or infringe on any legal rights.

Entire Agreement

This document constitutes the full and complete agreement between Acme Climate Co. and Mitchell & Co. , superseding all prior discussions, communications, or understandings between the two parties.

Severability

If any provision of this agreement is found to be invalid, illegal, or unenforceable, that provision will be deemed severed, and the remainder of the agreement shall remain valid and enforceable.

16 · Signatures16 / 16
Page 16 of 16: Signatures

Signatures

Acme Climate Co.

Mitchell & Co.

Signed by:
Signed by:
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About this template

How this proposal works

Pitch your Shopify design, development, or marketing services with this professional Shopify Proposal Template. Perfect for freelancers and agencies to win new eCommerce clients. The 16 pages cover Cover page, Scope and Goals, Deliverables, Timeline, Further Recommendations, Online Support Retainer, Marketing Strategy Development, Marketing Strategy Development, Meet the Team, Page 10, Case Studies, Contract and Statement of Work, Total Budget, Responsibilities, Page 15 and Signatures. Start from this proposal, add your logo, prices and terms, then send it as a live link your client signs online.

Questions

Before you start

Is this shopify proposal template free?

Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.

Can clients sign it online?

Yes. The template has e-signature fields, so clients sign from any device and you are notified the moment they do.

Can I change the branding and sections?

Everything is editable: colours, fonts, images, page order and every section of text.

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