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Event Sponsorship Proposal Template

Prepared For:

Sarah Mitchell

Created By:

Daniel Reyes

Acme Climate Co.

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About Us

Acme Climate Co. is an event planning and production team specializing in delivering well-executed experiences for brands, communities, and organizations. We combine clear strategy, strong partner coordination, and polished delivery to create events that are memorable, well-managed, and outcome driven.

Meet Our Team

[Member1]

[PositionMember1]

[Member2]

[PositionMember2]

[Member3]

[PositionMember3]

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Overview

Hello Sarah,
We’d love to invite Recipient Company to sponsor Event Name, a Event Type taking place on Event Date. This partnership is designed to help you increase brand visibility, build meaningful relationships, and generate new leads—while supporting an event your audience genuinely cares about.

Event Snapshot

Event: Event Name

Type: Event Type (e.g., community event / conference / expo)

Date: Event Date

Audience: Target Audience

Year: Event Year Number year running

Last year attendance: Last Year Attendance

Projected attendance: Projected Attendance (why: Attendance Reason)

Why You’re a Great Fit

You’re a great match because Fit Reason, and your brand aligns with what attendees are looking for at Event Name.

Benefits of Sponsorship

Brand recognition across marketing

Complimentary seats/table

Free passes to share with clients

Media mentions across channels

Giveaways / samples / flyers

On-site visibility

Stage presence

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Sponsorship Packages

Bronze — Bronze Price

  • Logo on sponsor page

  • Event signage

  • Social media mention (1 post)

  • 2 passes

Silver — Silver Price

  • Everything in Bronze

  • Logo on email banners

  • Table/booth space (small)

  • 4 passes

Gold — Gold Price

  • Everything in Silver

  • On-stage mention

  • Giveaway feature

  • 6–8 passes

Title Sponsor — Title Price

  • “Event Name presented by Mitchell & Co.”

  • Premium logo placement everywhere

  • Key speaking opportunity

  • Dedicated sponsor activation

Add-ons

  • Extra social posts: Addon Social

  • Sponsored email feature: Addon Email

  • Larger booth space: Addon Booth

  • Lanyard / badge branding: Addon Badges

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Activation Opportunities

Turn sponsorship into real engagement before, during, and after the event

Sponsorship works best when it feels like part of the experience, not just a logo on a banner. Below are high-impact activation ideas that help your brand stand out, spark conversations, and create moments attendees remember.

On-Site Brand Experience

Create a space people want to visit
Set up a branded area where attendees can interact with your team, product, or message. Great for demos, sign-ups, trials, and direct conversations.

Giveaways & Sampling

High recall with low friction
Give attendees something useful, fun, or delicious—paired with a clear call-to-action. This is one of the easiest ways to get your brand into hands (and photos).

Stage Presence

Build credibility in a single moment
A short welcome, sponsor mention, award presentation, or spotlight segment positions your brand as a key supporter of the event.

Sponsored Zones

Be the brand behind the best part of the event
Sponsor an area attendees naturally gather around—so your brand becomes part of the comfort and flow of the day.

Content & Marketing Features

Extend reach beyond event day
Pre-event and post-event exposure helps sponsors get value even before doors open. This can include social features, website placement, and sponsor spotlights.

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Terms And Conditions

Clear partnership terms for a smooth sponsorship experience

Sponsorship Scope & Deliverables

  • This sponsorship includes the benefits and inclusions outlined in this proposal (e.g., tier inclusions, logo placements, mentions, activation opportunities).

  • Deliverables may be adjusted due to venue, production, or schedule requirements, but we will aim to provide equivalent value where changes are necessary.

Sponsor Assets, Approvals & Deadlines

  • Sponsor agrees to provide required assets (logo files, brand guidelines, approved copy, links) by the requested deadlines to ensure inclusion in marketing and print production.

  • Delayed assets or approvals may limit placement in certain channels (e.g., print items already in production).

Payments & Invoicing

  • Sponsorship fees are payable as stated in this proposal and due by the agreed payment date.

  • If payment is not received by the due date, sponsor benefits and placements may be paused until payment is received.

  • All fees are exclusive of applicable taxes unless stated otherwise.

Brand Usage & Marketing Rights

  • Sponsor authorises the organiser to use Sponsor name, logo, and supplied brand materials solely for event promotion and to fulfil sponsorship deliverables.

  • Sponsor may use event name and selected event media for its own marketing, provided it does not imply endorsement beyond the agreed sponsorship.

Event Changes, Postponement & Force Majeure

  • If the event is modified, postponed, relocated, or impacted by circumstances beyond reasonable control (e.g., weather, venue issues, government restrictions), we will make reasonable efforts to deliver sponsor value through alternative placements, revised dates, or digital promotion.

  • Where applicable, sponsor benefits may be carried forward to the rescheduled event.

Cancellation & Refund Policy

  • If the Sponsor cancels after acceptance, refunds (if any) are determined based on costs already incurred and benefits already delivered (e.g., published marketing, printing, production commitments).

  • If the event is cancelled by the organiser, the organiser will outline options such as rescheduling, partial fulfilment via digital promotion, or proportional refunds where appropriate.

Liability & Indemnity

  • Each party is responsible for its own actions and omissions.

  • Sponsor agrees to indemnify the organiser against claims arising from Sponsor-provided materials, products, or on-site activations.

  • Liability is limited to the sponsorship amount paid, except where required by law.

Governing Law & Agreement Changes

  • This agreement is governed by the laws of [State/Country] and disputes will be handled in the relevant jurisdiction.

  • Any amendments to this sponsorship agreement must be agreed in writing by both parties.

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Acceptance And Signature

We hope and are very excited to get you on-board. You can show your consent by signing below. 

Mitchell & Co.

Signed by:

Sarah Mitchell

sarah@mitchellco.com.au

0423 456 789

Acme Climate Co.

Signed by:

Daniel Reyes

daniel@acmeclimate.com.au

0412 345 678

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About this template

How this proposal works

Persuade businesses to sponsor your event or product with this customizable proposal. Highlight sponsor benefits, brand exposure, and partnership value. Tailor it to fit your goals and start securing sponsorships today. The 7 pages cover Cover Page, About Us, Overview, Sponsorship Packages, Page 5, Terms And Conditions and Acceptance And Signature. Start from this proposal, add your logo, prices and terms, then send it as a live link your client signs online.

Questions

Before you start

Is this event sponsorship proposal template free?

Yes. Start a free 14-day QuoteCloud trial, no credit card needed, and the template opens ready to edit with your company details and logo.

Can clients sign it online?

Yes. The template has e-signature fields, so clients sign from any device and you are notified the moment they do.

Can I change the branding and sections?

Everything is editable: colours, fonts, images, page order and every section of text.

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