Connected to the CRM your agency already uses
Proposals from Pipedrive deals, HubSpot and Zoho through Zapier, Make and the API, and Xero or QuickBooks for the invoices that follow.
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- 4.2 on Capterra
- Building QuoteCloud since 2013
Agencies on the Business plan connect QuoteCloud to Pipedrive directly, creating proposals from deals and seeing their status on the record. HubSpot and Zoho connect through Zapier; Salesforce through Zapier or the Sync add-on. Zapier, Make and the API come with Essentials and up, and Xero and QuickBooks are native on Business. No ad platforms or analytics tools connect.
Two overlapping documents from a fictional agency, Ambergrove Digital. Behind, the cover of a 12-month growth retainer for Kinroy Outdoor Co. In front, its activity: sent to Elena and Daniel, opened, the monthly review call added, the onboarding questionnaire submitted, signed by both, and the first payment of $11,363.00 received through Stripe. These are the events Zapier and the direct integrations can pass to a CRM or accounting software.
Retainer proposal
12-month growth retainer for Kinroy Outdoor Co.
Prepared for Elena Marsh & Daniel Kwan, Kinroy Outdoor Co. · Prepared Mon 19 Oct 2026 · Proposal valid until Mon 2 Nov 2026 · agreement 1 Dec 2026 to 30 Nov 2027
Elena and Daniel, here's the retainer we talked through: five channels, each at the level that suits where Kinroy is now. Change the add-ons if you'd like, then both of you sign below.
Activity
- Proposal sent to Elena and DanielEmail link · AD-R-2207
- Opened by ElenaTue 20 Oct, 2:48 pm
- Monthly review call added+$380 a month
- Onboarding questionnaire submittedForms block · 4 answers
- Signed by Elena MarshTue 20 Oct, 4:12 pm
- Signed by Daniel KwanWed 21 Oct, 9:05 am
- First payment received$11,363.00 via Stripe
The tools agencies connect, and how
Pipedrive connects directly (native CRM integrations are on Business). HubSpot and Zoho connect through Zapier, Salesforce through Zapier or the Sync add-on. Xero and QuickBooks Online are native on Business, otherwise through Zapier. No ad platform, analytics or social scheduling tool is connected.
- Pd PipedriveProposals from deals · direct
-
HubSpotDeals and contacts · Zapier
- Za ZapierSigned proposals to your apps
- Mk Make.comScenarios for your workflow
- API QuoteCloud APIProposals from your own systems
-
StripeFirst payment on signing
-
PayPalDeposits for freelancers
-
XeroAccounting · Business or Zapier
-
QuickBooks OnlineAccounting · Business or Zapier
-
monday.comProjects & work management
- Gs Google SheetsRetainer register · Zapier
- Sl SlackDocument updates for the account team
Signed in QuoteCloud, won in the CRM
Each event on a proposal can start a Zap. When Daniel signs Kinroy's retainer, Recipient Signed Document fires; when the first payment lands, Document Payment Event fires. Your Zap decides what follows, for example moving the HubSpot deal to won and noting the monthly fee, or telling finance to set up next month's invoice.
With Pipedrive on Business, proposals are created from the deal and their status shows on the deal record, without Zapier.
- Recipient First Viewed Document and Recipient Signed Document
- Document Payment Event and Document Status Changed
- Form Submitted on Document and Document Comment Event
- Zapier on Essentials and up; your Zap's actions are your own set-up
Accept and sign
2 of 2 signed
- EM Elena MarshHead of e-commerce Signed20 Oct 2026
- DK Daniel KwanFinance director Signed21 Oct 2026
Agreement summary
- Monthly fees
- $8,530 + tax
- Term
- 12 months, 1 Dec 2026 to 30 Nov 2027
- Paid on signing
- $11,363.00 via Stripe
- Ad spend
- Paid by Kinroy to the platforms
Certificate of authenticity and audit trail attached
What can be automated, and what stays with people
Automation creates and sends documents and reports what happens to them. Choices inside a proposal stay with your team and your client.
Create from a template
Zapier, Make or the API create a proposal from your retainer or project template, with data items such as the client, contact and start date filled in.
Add price rows
Channel lines and one-offs can be added to the price table at creation: label, note, price, quantity, term, tax, discount and cost.
Send and follow
Send the document, generate a PDF link, update its status, and hear back when it's viewed, signed, paid or commented on.
Ticking add-ons: the client
Automation doesn't tick optional add-ons or choose packages. The client ticks them in the proposal.
Choosing blocks: your template
Automation doesn't pick content blocks. Case studies, scope and terms come from the template and your library.
Ad and analytics data: not connected
QuoteCloud pulls no data from ad platforms or analytics tools, and bills no months after the first payment.
Connect QuoteCloud to your CRM
Free for 14 days, no credit card required. Zapier, Make and the API are on Essentials and up; Pipedrive, Xero and QuickBooks connect natively on Business.
Proposals from your own systems, through the API
Agencies with their own pricing calculator or client portal can create proposals through the QuoteCloud API or Make. A request names the retainer template, fills the data items and adds the price rows for the channels and tiers agreed on the call.
The proposal then reads like this one: the tiers and fees as rows, the add-ons from the template for the client to tick, and the first payment worked out on signing. Request details here are illustrative; the API and Zapier carry a document creation fee from US$2.00 per document.
- Template + data items + price rows at creation
- Add-ons stay optional for the client to tick
- Make is supported; no Make module list is published
Your retainer
| Service | What's included each month | Monthly |
|---|---|---|
| Monthly fees · repeating for 12 months | ||
| SEOGrowth |
|
$2,600/mo |
| Social mediaGrowth |
|
$2,100/mo |
| Paid search & socialGrowth |
|
$1,600/mo |
| EmailFoundation |
|
$750/mo |
| ContentFoundation |
|
$1,100/mo |
| Add-ons Tick to add | ||
| $1,280/mo | ||
| $380/mo | ||
| $2,400 once | ||
| Once, at the start | ||
| Onboarding and strategy workshopQuestionnaire, half-day workshop, access and tracking set-up | $1,800 once | |
- Monthly fees
- $8,530.00/mo + tax
- Once, at the start
- $1,800.00 + tax
- First payment on signingA fixed amount: first month and one-offs, inc tax
- $11,363.00
- Over 12 months, ex tax
- $104,160
Monthly fees are repeating charges shown in the agreement. QuoteCloud takes the first payment on signing; later months are invoiced by your agency.
Connect a CRM in five steps
The same pattern for HubSpot, Zoho or Salesforce through Zapier.
- 1
Pick what should happen
Decide which events matter to your pipeline: viewed, signed, paid or a status change.
- 2
Choose the QuoteCloud trigger
In Zapier, start a Zap with a QuoteCloud trigger such as Recipient Signed Document.
- 3
Find the deal
Add a step that finds the matching deal or contact in HubSpot or Zoho.
- 4
Update it
Move the deal stage, add a note with the monthly fee, or create the follow-up your team uses.
- 5
Test with a sample proposal
Send a test proposal to yourself, sign it and check the CRM before switching the Zap on.
Integration questions, answered
Does QuoteCloud integrate with HubSpot?
Yes, through Zapier, which is on the Essentials plan and up. A Zap can start from a QuoteCloud trigger, such as Recipient Signed Document or Document Payment Event, and then update the matching HubSpot deal or contact. What the Zap changes in HubSpot is your own set-up. Zapier documents carry a creation fee if the Zap creates proposals.
Does QuoteCloud connect to Pipedrive?
Yes, directly. Native CRM integrations are listed on the Business plan. With Pipedrive connected, you create proposals from deals and see each proposal's status on the deal record, without setting up Zapier. It suits agencies that run their pipeline in Pipedrive and want each signed retainer visible on the deal the sales team already works from.
What about Salesforce and Zoho?
Zoho connects through Zapier, like HubSpot. Salesforce connects through Zapier or the QuoteCloud Sync add-on. In each case QuoteCloud's triggers, such as a proposal being signed or paid, start the flow, and the Zap or add-on set-up decides what changes in the CRM. Ask QuoteCloud about the Sync add-on for your Salesforce set-up.
Can signed proposals reach Xero or QuickBooks?
Yes. Xero and QuickBooks Online are native integrations on the Business plan; on Essentials they connect through Zapier. A common use is setting up the invoices for months two onwards of a retainer once the client has signed and paid the first month on signing. QuoteCloud itself doesn't bill later months.
Does QuoteCloud connect to ad platforms or analytics?
No. QuoteCloud doesn't connect to ad platforms, analytics or social scheduling tools, and it pulls no performance data. The client's ad spend in a proposal is their own estimate, typed by your team and kept outside every total. Reporting for reviews stays in your own tools.
Can an automation tick add-ons or choose blocks in a proposal?
No. Zapier, Make and the API can create a proposal from a template, fill its data items and add price-table rows at creation. They don't tick optional add-ons, choose packages or pick content blocks. Add-ons are ticked by the client in the proposal, and the blocks come from your template.
More for marketing agencies
Every page of the QuoteCloud marketing services microsite.
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Retainer proposals & scope tiersSEO, social, paid, email and content as good, better and best tiers, with add-ons the client ticks and monthly fees shown in the agreement.Explore
-
Brand, website & campaign project proposalsRebrands, website content and launch campaigns as phases with a Gantt, a moodboard and a deposit on signing.Explore
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Ad spend estimates & management feesThe client's media budget shown as their own estimate, apart from your management fee, so nobody mistakes one for the other.Explore
- SEO, social, paid, email & content scopesWhat each channel includes at each tier, written once as reusable scope blocks and dropped into every proposal.
- Case studies, team bios & AI-drafted summariesCase studies, bios and your method as library blocks, and an executive summary the AI Co-Worker helps draft for you to accept.
- Scope of work, deliverables & revision roundsDeliverables, revision rounds and what's out of scope as locked terms, and changes as a revised version the client signs.
- Onboarding questionnaires & client briefsThe brand questionnaire inside the proposal, so the brief arrives with the signature instead of three weeks later.
- Sign-off & the first payment on signingThe marketing lead and finance each sign, and the onboarding fee or first month is paid on signing through Stripe or PayPal.
- Retainer renewals & annual reviewsExpiry dates you see coming, the annual review as a revised proposal, and renewal offers bulk-sent to retainer clients.
- Marketing proposal templatesReal QuoteCloud templates for agency, SEO, social media, digital marketing, PR, copywriting and logo design proposals.
- QuoteCloud implementation for agenciesYour proposal converted, channel tiers in the catalogue, case studies in the library and the team trained.
- FAQAnswers to the questions agencies, studios, PR firms and freelancers ask most.
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