SEO and email · 2025 to now
An outdoor gear retailer, ready for the off-season
Fernhill Cycles · fictional sample
- The brief
- Online sales slowed between seasons, and the email list was barely used.
- What we did
- Technical SEO clean-up and 40 category pages rewritten
- A welcome flow and a monthly newsletter
- A quarterly plan reviewed with the owners
- Where it is now
- Into its second year on a Growth retainer.
Updated Sep 2026 · our own summary