Media plans that read like a proposal, not a spreadsheet
Placements by channel, flight dates, rates and a flighting chart in one document the advertiser approves and signs.
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Media owners and agencies use QuoteCloud to turn a media plan into a proposal: placements grouped by channel in a price table with flight dates and specs in each line, a flighting chart from the Gantt block, options the client ticks, and audience figures labelled as the seller's own estimates. The client signs online and pays a deposit.
A planner's spreadsheet for a fictional media owner, Marrick Media Group, sits behind a proposal. Row by row, each channel in the spreadsheet is ticked off and becomes a line in the proposal with its flight dates and a small flight bar: radio, 6 weeks at $2,150 ($12,900); news site, 8 weeks at $1,650 ($13,200); podcast, 8 episodes at $650 ($5,200); roadside screens, 4 weeks at $5,800 ($23,200); and weekend print, 4 insertions at $2,600 ($10,400). With services and the homepage takeover the total is $76,890.00 including tax, with a 20% deposit of $15,378.00, and every audience figure is tagged as the seller's estimate.
One media plan, read the way the client reads it
The Pelorus Cold Brew Tonic summer launch from a fictional media owner, top to bottom. Every part is a QuoteCloud content block from one media plan template.
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From your template
A cover that sells the idea
The campaign, the client, the agency and the date the rates are held until. The photo, intro and layout come from your media plan template, so every planner's plan looks like yours.
Marrick Media GroupMedia plan & proposal MM-MP-2611 Sample · fictional media ownerMedia plan & proposal
Pelorus Cold Brew Tonic · summer launch
Eight weeks across our station, news site, podcast, roadside screens and the weekend paper, timed for the first hot weekends of summer. Every placement, flight and rate is below, with our audience estimates beside them.
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Planner edits
The flighting, as a chart
Each burst and flight on a week grid, with the takeover day as a milestone. The planner draws it in the Gantt chart block; it doesn't come from a calendar or an ad server.
Gantt charts: Business plan
Flighting · 8 weeks from Mon 30 Nov
StageW1W2W3W4W5W6W7W8Radio · burst 1 Week 1 to 4Radio · burst 2 Week 7 to 8News site display Week 1 to 8Homepage takeover optional Week 2Podcast mid-rolls Week 1 to 8Roadside screens Week 3 to 6Weekend print · 4 Saturdays Week 1 to 7 -
Every placement as a price-table line
Grouped by channel, with the spec, flight dates and your estimate in each line's note. Bonus spots sit at $0 so the client sees what's included, and the takeover and second podcast wait below as options.
Rate cards & discount approvalsPlacements, flights & rates
Item Qty Rate Amount Radio · Marrick 96.3 FM $12,900 Breakfast & drive rotation25 × 30s spots a week · 30 Nov – 27 Dec, 11 – 24 Jan · est. 64,000 listeners a week (our estimate)6 weeks $2,150 $12,900.00 Bonus 15-second spotsRun of station, at no charge20 spots $0 $0.00 News site · The Courier online $13,200 Homepage & news display75,000 impressions a week · 30 Nov – 24 Jan · our delivery estimate8 weeks $1,650 $13,200.00 Podcast · The Coastline Weekly $5,200 Host-read mid-rollOne episode a week · est. 9,000 downloads an episode (our estimate)8 episodes $650 $5,200.00 Outdoor · Marrick Roadside $23,200 Digital roadside screens, 4 sites10s slot · 14 Dec – 10 Jan · est. 180,000 vehicle passes a week (our estimate)4 weeks $5,800 $23,200.00 Print · The Courier Weekend $10,400 Half page, full colourSat 5 & 19 Dec, 2 & 16 Jan · est. 38,000 readers an issue (our estimate)4 insertions $2,600 $10,400.00 Campaign services $1,200 Trafficking, scheduling & weekly delivery reportMaterial checks, rotation and a report every Monday1 campaign $1,200 $1,200.00 Add to the plan Tick to add Homepage takeover, Sat 12 DecFull-day takeover of the news site on launch weekend1 day $3,800 $3,800.00 Second podcast · Local Eats4 host-read mid-rolls, 4 – 25 Jan4 episodes $650 $2,600.00 - Subtotal
- $69,900.00
- Tax (10%)
- $6,990.00
- Total
- $76,890.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (20%)
- $15,378.00
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Seller's estimate
Audience figures, labelled as yours
Listeners, impressions, downloads, vehicle passes and readers in their own table, each tagged as your estimate with its basis. QuoteCloud shows what you write; it doesn't measure delivery or total them up.
Audience estimatesHow we expect each placement to be seen or heard
Placement Our estimate Basis Radio 64,000 listeners a weekSeller's estimate Our listener estimate for breakfast and drive News site 600,000 impressionsSeller's estimate Booked across 8 weeks, served by our own ad system Podcast 9,000 downloads an episodeSeller's estimate Our average over the last 12 episodes Roadside screens 180,000 vehicle passes a weekSeller's estimate Our traffic estimate for the four sites Weekend print 38,000 readers an issueSeller's estimate Our readership estimate These are Marrick Media Group's own planning estimates. They are not a guarantee of reach, delivery or results, and QuoteCloud does not measure them.
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Client comments
Material deadlines and the buyer's question
Your booking notes, then a comment from the agency asking about the takeover date and your reply. The conversation stays with the plan instead of an email chain.
Material & booking notes
- Radio scripts or finished audio by Fri 20 Nov, 5 pm.
- Display and roadside artwork to our specs sheet, attached as a PDF.
- Rates are net of agency commission and exclude tax.
- A missed placement is made good as a revised version of the booking.
Tess HollowayCan the takeover land on the Saturday of launch weekend?
Ellen, Marrick MediaYes, Sat 12 Dec is held for you until 6 Nov.
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Two signers
Agency and advertiser both sign
Each signer has their own signature block and needs no account. The 20% deposit is paid on signing, and the activity shows the booking added to the traffic sheet through Zapier.
Signing & depositsApprove the plan, sign and pay the deposit
2 of 2 signed
- Mira DelacroixAdvertiser · Pelorus Drinks Co. SignedWed 28 Oct, 3:40 pm
- Tess HollowayAgency · Brolga Media Partners SignedWed 28 Oct, 10:12 am
Deposit on signing (20%)
$15,378.00
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
Activity
- Plan openedTess Holloway, Brolga Media Partners
- Homepage takeover added+$4,180.00 inc. tax
- Signed by agency and advertiserCertificate of authenticity attached
- Deposit paid on signing$15,378.00 via Stripe
- Booking added to the traffic sheetGoogle Sheets, through Zapier
The takeover and a second podcast, ticked by the client
Put the extras you'd like to sell as optional lines below the plan. The client ticks the homepage takeover or the second podcast in the document, and the total, tax and deposit change in front of them.
No second spreadsheet for each "what if": one plan, the choices inside it, and the version they sign is exactly what you book.
- Optional lines and single-choice groups
- Totals, tax and the deposit follow every tick
- Flight dates and estimates in each line's note
Price tables and payments: Essentials and up
How QuoteCloud price tables workPlacements, flights & rates
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Radio · Marrick 96.3 FM | $12,900 | ||
Breakfast & drive rotation25 × 30s spots a week · 30 Nov – 27 Dec, 11 – 24 Jan · est. 64,000 listeners a week (our estimate)
|
6 weeks | $2,150 | $12,900.00 |
Bonus 15-second spotsRun of station, at no charge
|
20 spots | $0 | $0.00 |
| News site · The Courier online | $13,200 | ||
Homepage & news display75,000 impressions a week · 30 Nov – 24 Jan · our delivery estimate
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8 weeks | $1,650 | $13,200.00 |
| Podcast · The Coastline Weekly | $5,200 | ||
Host-read mid-rollOne episode a week · est. 9,000 downloads an episode (our estimate)
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8 episodes | $650 | $5,200.00 |
| Outdoor · Marrick Roadside | $23,200 | ||
Digital roadside screens, 4 sites10s slot · 14 Dec – 10 Jan · est. 180,000 vehicle passes a week (our estimate)
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4 weeks | $5,800 | $23,200.00 |
| Print · The Courier Weekend | $10,400 | ||
Half page, full colourSat 5 & 19 Dec, 2 & 16 Jan · est. 38,000 readers an issue (our estimate)
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4 insertions | $2,600 | $10,400.00 |
| Campaign services | $1,200 | ||
Trafficking, scheduling & weekly delivery reportMaterial checks, rotation and a report every Monday
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1 campaign | $1,200 | $1,200.00 |
| Add to the plan Tick to add | |||
| 1 day | $3,800 | $3,800.00 | |
| 4 episodes | $650 | $2,600.00 | |
- Subtotal
- $69,900.00
- Tax (10%)
- $6,990.00
- Total
- $76,890.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (20%)
- $15,378.00
What changes when the plan is the proposal
The same media plan, before and after it moves into QuoteCloud. No statistics: just where each job ends up.
Turn your media plan into a proposal in the trial
Free for 14 days, no credit card required. Send us your current plan and we'll convert one template for you during the trial.
Sample plan · MM-MP-2611
Signed exactly as it will be booked
Eight weeks across radio, the news site, a podcast, roadside screens and the weekend paper, with the takeover the client ticked. Both sides signed it and the deposit was paid on signing.
From brief to a signed media plan
How a planner turns an agency's brief into a plan the client approves, with one template.
Start from the template
Open your media plan template: cover, channels, specs, booking notes and terms already in place.
Add the placements
Pick each placement from your rate card, set the weeks or spots, and put the flight dates and your estimate in the note.
Draw the flighting
Add each burst to the Gantt chart block so the client sees when every channel runs (Business).
Offer the extras
Add the takeover or a second podcast as optional lines, and set the deposit for new advertisers.
Send for both signatures
Add the agency and the advertiser as signers, set the expiry date on the rates and send.
Media plan questions, answered
Can I send a media plan as a proposal in QuoteCloud?
Yes. Build a media plan template with your cover, channels, specs and terms, then add each placement as a price-table line grouped by channel, with the flight dates and your estimate in the line's note. Add a flighting chart with the Gantt block on the Business plan. The client reads, ticks options and signs the same document.
How do I show the flighting?
With the Gantt chart block on the Business plan. Add each burst or flight as a bar on a week grid, and a one-day placement such as a takeover as a milestone. The planner draws the chart; QuoteCloud doesn't read flights from a calendar, an ad server or a traffic system.
Does QuoteCloud calculate reach or impressions?
No. Audience figures such as listeners, impressions, downloads and vehicle passes are your own estimates, written into the line notes or a table in the plan and labelled as yours. QuoteCloud doesn't measure delivery, total an estimate column or guarantee reach. It prices the placements you add.
Can the client choose extras like a takeover?
Yes. Add extras as optional lines, or alternatives as a single-choice group. The client ticks them in the document and the subtotal, tax, total and deposit update straight away. Price tables, optional items and payments are on the Essentials plan and up.
Can the agency and the advertiser both sign?
Yes. Add each as a signer and each gets their own signature block, signing in their own browser with no account. The document shows who has signed, and the certificate of authenticity and audit trail record both. You can ask for a deposit when both have signed.
Is the deposit the only payment?
Yes. QuoteCloud takes a deposit, as a percentage or a fixed amount, or the full amount when the plan is signed, through your Stripe or PayPal account. Later flights are billed on your own invoices; QuoteCloud doesn't bill per flight, send reminders or run instalments.
More for media sellers
Every page of the QuoteCloud advertising & media microsite.
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Insertion orders & booking confirmationsThe booking signed by the advertiser and the agency, with their PO number, material deadline and cancellation terms in the order.Explore
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Sponsorship packages for clubs & eventsBronze, silver and gold as one choice, add-on assets the sponsor ticks, and the season signed and part-paid in one document.Explore
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Rate cards, placements & discount approvalsEvery placement in your product catalogue at rate-card price, and any discount past your limit sent for approval before it goes out.Explore
- Creative & production quotesPre-production, shoot and post as phases with a Gantt, cutdowns as options, and a deposit to lock in the shoot days.
- Print, digital, radio & podcast ad salesOne proposal across your masthead, website, stations and podcasts, priced per spot, per insertion or per thousand impressions.
- Outdoor, billboard & signage bookingsSites and faces by week, print and install as their own lines, site photos in the proposal and the booking held until its expiry date.
- Make-goods, changes & revised bookingsA missed spot or a changed flight sent as a revised version of the booking, with every earlier version kept and signed again.
- Signing & deposits for new advertisersAdvertiser and agency sign in their own browsers, and a deposit or prepayment is paid by card or PayPal on signing.
- Season & upfront packages, bulk-sentNext season's packages sent to every advertiser as their own copy, with an expiry date and a list of who opened and accepted.
- CRM, traffic & accounting integrationsYour CRM, booking or traffic sheet and accounts through Zapier, Make or the API, with Pipedrive, Xero and QuickBooks native on Business.
- Advertising proposal templatesReal QuoteCloud templates for advertising proposals, social and PPC campaigns, and editorial-style sales quotes.
- QuoteCloud implementation for media sellersYour rate card in the catalogue, a template per document type, discount rules set up and the sales team trained.
- FAQAnswers to the questions media owners, agencies, production companies and sponsorship sellers ask most.
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