Advertising templates to start your next proposal
Real QuoteCloud templates for advertising proposals, campaigns and editorial-style quotes, ready to turn into your media plan.
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- 4.2 on Capterra
- Building QuoteCloud since 2013
QuoteCloud has ready-made templates you can adapt for advertising: the Advertising Proposal Template, Social Media Advertising Campaign Proposal, Pay Per Click Campaign and Advertising proposals, the Affiliate Marketing Proposal and the Editorial Premium Sales Quote. Open one, add your rate card, specs and booking terms, and send.
Four sheets of a sample media plan and insertion order built from a template by a fictional media owner, Marrick Media Group, behind index tabs that take turns at the front: the cover of the Pelorus Cold Brew Tonic summer launch plan, the placements and rates by channel, the eight-week flighting chart, and the insertion order's booking details with the agency's PO number.
Six real templates to start from
Real QuoteCloud templates for advertising proposals, paid social and search campaigns, affiliate deals and an editorial-style sales quote. Open one, add your rate card and booking terms, and save it as your own.
- Proposal template Advertising Proposal Template Campaign goals, strategy, timeline and budget in one proposal, for agencies and freelancers. View template
- Proposal template Social Media Advertising Campaign Proposal A paid social campaign proposal with platforms, budget and deliverables. View template
- Proposal template Pay Per Click Campaign Proposal A paid search campaign proposal you reuse for every client. View template
- Proposal template Pay Per Click Advertising Proposal Keywords, ad copy, budget and reporting for a paid search campaign. View template
- Proposal template Affiliate Marketing Proposal Template An affiliate marketing proposal for agencies, marketers and digital businesses. View template
- Quote template Editorial Premium Sales Quote An editorial-style quote for services, pricing and project details: a fit for publishers. View template
From the advertising proposal template to your media plan
There's no media plan, insertion order or sponsorship template in the QuoteCloud library, so a media seller builds their own. The Advertising Proposal Template is a good start: it already has campaign goals, timeline and budget sections.
Marrick swapped its budget table for a price table grouped by channel, with flight dates in each line's note and spots, weeks or insertions as the quantity. It added a Gantt block for the flighting, a table block for its own audience estimates, notes for material deadlines and a signature block for the agency and the advertiser.
- Price table: placements by channel, options the advertiser can tick (Essentials)
- Gantt block: the flighting week by week (Business)
- Table block: audience figures labelled as your own estimates
- Signature block with two signers and a deposit on signing
Templates and price tables: Essentials and up
Media plans & advertising proposalsPlacements, flights & rates
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Radio · Marrick 96.3 FM | $12,900 | ||
Breakfast & drive rotation25 × 30s spots a week · 30 Nov – 27 Dec, 11 – 24 Jan · est. 64,000 listeners a week (our estimate)
|
6 weeks | $2,150 | $12,900.00 |
Bonus 15-second spotsRun of station, at no charge
|
20 spots | $0 | $0.00 |
| News site · The Courier online | $13,200 | ||
Homepage & news display75,000 impressions a week · 30 Nov – 24 Jan · our delivery estimate
|
8 weeks | $1,650 | $13,200.00 |
| Podcast · The Coastline Weekly | $5,200 | ||
Host-read mid-rollOne episode a week · est. 9,000 downloads an episode (our estimate)
|
8 episodes | $650 | $5,200.00 |
| Outdoor · Marrick Roadside | $23,200 | ||
Digital roadside screens, 4 sites10s slot · 14 Dec – 10 Jan · est. 180,000 vehicle passes a week (our estimate)
|
4 weeks | $5,800 | $23,200.00 |
| Print · The Courier Weekend | $10,400 | ||
Half page, full colourSat 5 & 19 Dec, 2 & 16 Jan · est. 38,000 readers an issue (our estimate)
|
4 insertions | $2,600 | $10,400.00 |
| Campaign services | $1,200 | ||
Trafficking, scheduling & weekly delivery reportMaterial checks, rotation and a report every Monday
|
1 campaign | $1,200 | $1,200.00 |
| Add to the plan Tick to add | |||
| 1 day | $3,800 | $3,800.00 | |
| 4 episodes | $650 | $2,600.00 | |
- Subtotal
- $69,900.00
- Tax (10%)
- $6,990.00
- Total
- $76,890.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (20%)
- $15,378.00
Audience estimatesHow we expect each placement to be seen or heard
| Placement | Our estimate | Basis |
|---|---|---|
| Radio | 64,000 listeners a weekSeller's estimate | Our listener estimate for breakfast and drive |
| News site | 600,000 impressionsSeller's estimate | Booked across 8 weeks, served by our own ad system |
| Podcast | 9,000 downloads an episodeSeller's estimate | Our average over the last 12 episodes |
| Roadside screens | 180,000 vehicle passes a weekSeller's estimate | Our traffic estimate for the four sites |
| Weekend print | 38,000 readers an issueSeller's estimate | Our readership estimate |
These are Marrick Media Group's own planning estimates. They are not a guarantee of reach, delivery or results, and QuoteCloud does not measure them.
Which template for which document
Where each real template fits in a media seller's week, and what to build yourself.
Media plans and proposals
Start from the Advertising Proposal Template: goals, strategy, timeline and budget, ready for your channels and rates.
Publisher and editorial quotes
The Editorial Premium Sales Quote has an editorial look that suits a masthead's print and online offers.
Digital and social placements
The Social Media Advertising Campaign Proposal lays out platforms, budget and deliverables, a shape that suits digital display packages.
Search and performance packages
The Pay Per Click Campaign and Pay Per Click Advertising proposals cover budget and reporting sections you can reuse.
Partner and commission deals
The Affiliate Marketing Proposal Template is written for agencies and digital businesses: a starting point for commission-based partnerships.
Insertion orders and sponsorships
No template in the library: build your own, or send us your current IO or sponsorship deck and we'll convert one template free during the trial.
Send us your current insertion order
Free for 14 days, no credit card required. On Essentials, Business and Enterprise trials we convert one of your existing templates for free.
Booking terms and specs, written once
Once your insertion order looks right, save it as a template, so every rep starts from the same booking details, PO data item and terms.
Keep the pieces you reuse in the content library: cancellation terms, material specs, make-good wording, your audience estimates note. Reps drop them into any plan or order. On the Business plan, content locking stops a rep from editing the booking terms.
- Save any document as a template
- Content library for terms, specs and standard wording (Essentials)
- Content locking for terms nobody should change (Business)
Content library: Essentials and up · Content locking: Business
Insertion orders & booking confirmationsBooking details
- Advertiser
- Pelorus Drinks Co.
- Agency
- Brolga Media Partners
- Campaign
- Cold Brew Tonic summer launch
- Flight
- Mon 30 Nov 2026 – Sun 24 Jan 2027
- Key number
- MM-PEL-2611
- Material deadline
- Fri 20 Nov 2026, 5 pm
- Agency PO number
- BMP-PO-20931 A data item filled in before sending
Booking held until Fri 6 Nov 2026Expiry date · shows in Expiring Soon
Booking terms Locked block
- Cancellation needs 21 days' written notice before the first spot; later cancellations are charged in full.
- A spot or placement that doesn't run as booked is made good at an equal or better time, at no charge, in a revised version of this order.
- Rates are net of agency commission and exclude tax.
- Audience figures are our own estimates and are not guaranteed.
Build your own media plan template in five steps
From a library template to the one your whole sales team starts from.
Open a template
Start from the Advertising Proposal Template or the Editorial Premium Sales Quote.
Add your brand
Your logo, colours, cover photo and the stations, mastheads or sites you sell.
Add a price table
Placements grouped by channel, with flights in each note and options the advertiser can tick.
Add terms and signers
Booking terms from the content library, a PO data item and signature blocks for both sides.
Save it as a template
Every rep now starts each plan from the same layout, rates and terms.
Template questions
Is there a media plan or insertion order template in QuoteCloud?
No. The QuoteCloud library has no media plan, insertion order or sponsorship template, so media sellers build their own. Start from the Advertising Proposal Template or the Editorial Premium Sales Quote, or send us your current document: one template conversion is free during the trial on Essentials, Business and Enterprise.
Which templates suit advertising and media?
Six real templates: the Advertising Proposal Template, the Social Media Advertising Campaign Proposal, the Pay Per Click Campaign Proposal, the Pay Per Click Advertising Proposal, the Affiliate Marketing Proposal Template and the Editorial Premium Sales Quote. Each opens in the editor for you to add your rate card, specs and terms.
Can we turn our current insertion order into a template?
Yes. Send us your current insertion order, media kit or proposal and QuoteCloud converts one template for free during the trial on the Essentials, Business and Enterprise plans. More conversions are a paid add-on. You can also rebuild it yourself in the drag-and-drop editor.
Can every rep use the same booking terms?
Yes. Save the terms in the content library, from Essentials, so reps add the same wording to every plan and order. On the Business plan, content locking stops reps from editing a locked block, such as your cancellation and make-good terms.
Can a template include our audience estimates?
Yes, as your own content. Add a table block for audience estimates, or write them in each line's note, and label them as your estimates in the template so every rep keeps the wording. QuoteCloud doesn't measure reach, impressions or listeners, and doesn't guarantee them.
Do templates include a flighting chart?
A template can include a Gantt chart block on the Business plan, which shows each placement's flight week by week, with bursts and milestones such as a takeover day. On other plans, put the flight dates in each price-table line's note, or in a table block.
More for media sellers
Every page of the QuoteCloud advertising & media microsite.
-
Media plans & advertising proposalsPlacements by channel, flight dates and rates in price tables, a flighting chart, and audience figures labelled as your own estimates.Explore
-
Insertion orders & booking confirmationsThe booking signed by the advertiser and the agency, with their PO number, material deadline and cancellation terms in the order.Explore
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QuoteCloud implementation for media sellersYour rate card in the catalogue, a template per document type, discount rules set up and the sales team trained.Explore
- Rate cards, placements & discount approvalsEvery placement in your product catalogue at rate-card price, and any discount past your limit sent for approval before it goes out.
- Creative & production quotesPre-production, shoot and post as phases with a Gantt, cutdowns as options, and a deposit to lock in the shoot days.
- Print, digital, radio & podcast ad salesOne proposal across your masthead, website, stations and podcasts, priced per spot, per insertion or per thousand impressions.
- Outdoor, billboard & signage bookingsSites and faces by week, print and install as their own lines, site photos in the proposal and the booking held until its expiry date.
- Sponsorship packages for clubs & eventsBronze, silver and gold as one choice, add-on assets the sponsor ticks, and the season signed and part-paid in one document.
- Make-goods, changes & revised bookingsA missed spot or a changed flight sent as a revised version of the booking, with every earlier version kept and signed again.
- Signing & deposits for new advertisersAdvertiser and agency sign in their own browsers, and a deposit or prepayment is paid by card or PayPal on signing.
- Season & upfront packages, bulk-sentNext season's packages sent to every advertiser as their own copy, with an expiry date and a list of who opened and accepted.
- CRM, traffic & accounting integrationsYour CRM, booking or traffic sheet and accounts through Zapier, Make or the API, with Pipedrive, Xero and QuickBooks native on Business.
- FAQAnswers to the questions media owners, agencies, production companies and sponsorship sellers ask most.
Your media plan template, ready on day one
Free for 14 days. No credit card required.