Print, digital, radio and podcast ad sales in one proposal
Sell across your mastheads, website, stations and podcasts in one document, priced the way each one is sold.
- 5/5 on G2
- 4.2 on Capterra
- Building QuoteCloud since 2013
Publishers and broadcasters use QuoteCloud to sell across platforms in one proposal: radio spots per week, print insertions, display per thousand impressions and podcast host-reads as price-table lines grouped by platform, a media kit as PDF pages, audience figures as their own labelled estimates, and the booking signed online with a deposit for new advertisers.
Four platform tiles from a fictional media owner, Marrick Media Group, light in turn: The Courier's weekend print, Marrick 96.3 FM, The Coastline Weekly podcast and The Courier's news site. Each feeds one line into a single proposal for Saltwind Homewares, priced in its own unit: two Saturday half pages at $2,600, four weeks of breakfast and drive radio at $2,150, four podcast host-reads at $650 and 150 thousand display impressions at $22 per thousand. The total is $21,670.00 including tax with a 20% deposit of $4,334.00: one document and one signature.
Each platform, priced the way it's sold
Four proposals from the same fictional media owner, each from its own template: spots by the week, insertions by the issue, display by the thousand, host-reads by the episode.
Radio · Marrick 96.3 FM
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Spots | $7,200 | ||
Breakfast rotation15 × 30s spots a week · 30 Nov – 27 Dec
|
4 weeks | $1,450 | $5,800.00 |
Live read by the breakfast hostOne a week, Fridays
|
4 reads | $350 | $1,400.00 |
| Add to the schedule Tick to add | |||
| 4 weeks | $600 | $2,400.00 | |
- Subtotal
- $7,200.00
- Tax (10%)
- $720.00
- Total
- $7,920.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (new advertiser) (20%)
- $1,584.00
Audience estimate
| Placement | Our estimate | Basis |
|---|---|---|
| Breakfast | 41,000 listeners a weekSeller's estimate | Our breakfast listener estimate |
Our own estimate, not a guarantee. QuoteCloud doesn't measure audiences.
Breakfast radio for a bakery's Christmas trade
Four weeks of breakfast rotation and a live read each Friday, with weekend sport sponsorship as an option. A 20% deposit applies because the bakery is a new advertiser.
- Weeks of spots at a weekly rate
- Live reads as their own line
- Listener figure tagged as your estimate
Print · The Courier Weekend
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Display | $8,520 | ||
Quarter page, full colourHealth feature, right-hand page · Sat 5 Dec – 9 Jan
|
6 insertions | $1,300 | $7,800.00 |
Practitioner directory listingLogo, address and phone
|
6 insertions | $120 | $720.00 |
| Add to the booking Tick to add | |||
| 2 insertions | $900 | $1,800.00 | |
- Subtotal
- $8,520.00
- Tax (10%)
- $852.00
- Total
- $9,372.00
- Plus, monthly
- $0.00/mo
Audience estimate
| Placement | Our estimate | Basis |
|---|---|---|
| Weekend print | 38,000 readers an issueSeller's estimate | Our readership estimate |
Our own estimate, not audited circulation. QuoteCloud doesn't measure readers.
Six Saturdays in the health feature
Quarter pages and a directory listing by the insertion, with a front-page strip the client can add. An account customer, so no payment is taken on signing.
- Quantity = the number of issues
- Feature and position in the line note
- Readership as your own estimate, not audited circulation
Digital · The Courier online
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Display & newsletter | $5,100 | ||
Display, news & sport sectionsPriced per thousand impressions (CPM $22) · 30 Nov – 27 Dec
|
150 '000 impressions | $22 | $3,300.00 |
Friday newsletter sponsorshipTop banner and a 40-word message
|
4 issues | $450 | $1,800.00 |
| Add to the booking Tick to add | |||
| 1 day | $3,800 | $3,800.00 | |
- Subtotal
- $5,100.00
- Tax (10%)
- $510.00
- Total
- $5,610.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (20%)
- $1,122.00
Delivery estimate
| Placement | Our estimate | Basis |
|---|---|---|
| Newsletter | 12,500 subscribersSeller's estimate | Our Friday list size |
Impressions are served by our own ad system; the subscriber figure is our own. QuoteCloud measures neither.
Display by the thousand, plus the newsletter
150 thousand impressions at a $22 CPM and four Friday newsletter sponsorships, with a homepage takeover as an option. Your own ad system serves and reports the impressions.
- Thousands of impressions as the quantity
- Newsletter issues as their own line
- No ad-server connection: delivery is yours
Podcast · The Coastline Weekly
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Episodes | $5,400 | ||
Host-read mid-roll60 seconds, read by both hosts · 6 episodes from 3 Dec
|
6 episodes | $650 | $3,900.00 |
Pre-roll mention15 seconds
|
6 episodes | $250 | $1,500.00 |
| Add to the booking Tick to add | |||
| 1 episode | $1,200 | $1,200.00 | |
- Subtotal
- $5,400.00
- Tax (10%)
- $540.00
- Total
- $5,940.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (50%)
- $2,970.00
Audience estimate
| Placement | Our estimate | Basis |
|---|---|---|
| Podcast | 9,000 downloads an episodeSeller's estimate | Our average over the last 12 episodes |
Our own estimate from our hosting figures, not a guarantee. QuoteCloud measures nothing.
Host-reads by the episode
Six 60-second host-read mid-rolls and pre-roll mentions, with a sponsored bonus episode the client can tick. Half paid on signing through PayPal.
- Episodes as the unit
- A sponsored episode as an option
- Downloads tagged as your own average
A cross-platform bundle, chosen in one click
Sell the network as bundles: Local, Regional and Full network, each with what's in it. The advertiser picks one and the bundle line in the price table follows, then adds a platform the bundle leaves out.
One proposal instead of four quotes from four teams, so the advertiser sees the whole buy and pays one deposit for it.
- Bundles as a single-choice group
- Extra platforms as optional lines
- One deposit for the whole buy
Price tables and payments: Essentials and up
How QuoteCloud price tables workChoose your bundle
Your bundle
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Bundle | |||
RegionalRadio, print and online · 4 weeks from Mon 30 Nov
|
1 bundle | $11,800 | $11,800.00 |
| Add a platform Tick to add | |||
| 4 episodes | $650 | $2,600.00 | |
| 1 day | $3,800 | $3,800.00 | |
- Subtotal
- $14,400.00
- Tax (10%)
- $1,440.00
- Total
- $15,840.00
- Plus, monthly
- $0.00/mo
- Deposit on signing (20%)
- $3,168.00
Selling across mastheads, stations and shows
What a multi-platform media owner sets up once, so every team's proposals look like one business.
A template per platform
Radio, print, digital and podcast templates with their own specs, deadlines and terms, under one brand.
The media kit inside
Add your media kit or specs sheet as PDF pages in the proposal, rather than a separate attachment.
Estimates, labelled
Listeners, readers, downloads and subscribers as your own figures, tagged as estimates. QuoteCloud measures none of them.
One rate card
Every platform's placements in the product catalogue, with categories assigned to each team.
Questions in the document
The advertiser comments on a line and the right rep replies there, instead of in four email threads.
One deposit for the buy
A deposit on signing for new advertisers, by card or PayPal. Account customers sign with no payment.
Put every platform in one proposal
Free for 14 days, no credit card required. Send us a radio or print proposal you use today and we'll convert one template for you during the trial.
A team per platform, each with its own Stripe account
Set up a team for radio, the paper, podcasts and network sales. Each team has its own members and templates, and can connect its own Stripe account, so a deposit lands with the company that sells that space.
Custom roles decide who can edit templates and prices, and catalogue categories go to the teams that sell them.
- Teams with their own templates
- A Stripe account per team
- Custom roles and permissions
Teams and payments: Essentials and up
Taking payments on signingTeamsMarrick Media Group · 4 teams
-
Radio salesMarrick 96.3 FM
EFDKEllen Faraday, Dan Kowal
Radio proposal, insertion order
Stripe · Marrick Radio Ltd
-
The CourierPrint & online
PSMBPia Santos, Max Bryant
Print & digital proposal
Stripe · Courier Publishing Ltd
-
PodcastsThe Coastline Weekly
TATamsin Albright
Podcast sponsorship
Stripe · Marrick Audio Ltd
-
Network salesCross-platform bundles
JGEFJoel Gallo, Ellen Faraday
Bundle proposal, media plan
Stripe · Marrick Media Group Ltd
Each team can connect its own Stripe account, so a deposit lands with the business that sells the space.
Sell the network in one proposal
How a media owner with several platforms moves its sales teams onto one way of quoting.
Load every rate card
Import each platform's placements into the product catalogue, with a category per platform.
Set up the teams
Create a team per platform with its own templates, and connect each team's Stripe account.
Build the bundles
Make a bundle template with Local, Regional and Full network as one choice.
Add the media kit
Put specs, deadlines and audience estimates in each template, labelled as your own.
Send and sign
Reps send one proposal per advertiser; the advertiser picks, signs and pays one deposit.
Publisher and broadcaster questions, answered
Can one proposal include print, radio, digital and podcasts?
Yes. Group the placements by platform in one price table, each priced in its own unit: weeks of spots, insertions, thousands of impressions or episodes. Each group has its own subtotal, and the advertiser signs one document and pays one deposit for the whole buy.
Can I price display advertising per thousand impressions?
Yes. Use thousands of impressions as the quantity and the CPM as the rate, for example 150 at $22. QuoteCloud prices the line; your own ad system serves and reports the impressions. QuoteCloud doesn't connect to an ad server or track delivery.
Do audience figures come from QuoteCloud?
No. Listeners, readers, downloads and subscribers are your own figures, written into the proposal and labelled as your estimates. QuoteCloud doesn't measure audiences or connect to audience surveys, and nothing in the document should read as a guaranteed audience.
Can each platform's team take its own payments?
Yes. Set up a team for each platform and each team can connect its own Stripe account, so a deposit goes to the company that sells that space. Teams, templates and payments are on the Essentials plan and up.
Can advertisers choose between bundles?
Yes. Put the bundles in a packages block as a single choice. Choosing one changes the bundle line in the price table, and the advertiser can tick extra platforms as optional lines. The total and deposit follow each choice.
Can I add our media kit to the proposal?
Yes. Add your media kit or specs sheet as PDF pages inside the proposal, with photos in a gallery block. Keep audience figures in the kit labelled as your own estimates. Image and gallery blocks are on the Starter plan and up.
More for media sellers
Every page of the QuoteCloud advertising & media microsite.
-
Media plans & advertising proposalsPlacements by channel, flight dates and rates in price tables, a flighting chart, and audience figures labelled as your own estimates.Explore
-
Insertion orders & booking confirmationsThe booking signed by the advertiser and the agency, with their PO number, material deadline and cancellation terms in the order.Explore
-
Sponsorship packages for clubs & eventsBronze, silver and gold as one choice, add-on assets the sponsor ticks, and the season signed and part-paid in one document.Explore
- Rate cards, placements & discount approvalsEvery placement in your product catalogue at rate-card price, and any discount past your limit sent for approval before it goes out.
- Creative & production quotesPre-production, shoot and post as phases with a Gantt, cutdowns as options, and a deposit to lock in the shoot days.
- Outdoor, billboard & signage bookingsSites and faces by week, print and install as their own lines, site photos in the proposal and the booking held until its expiry date.
- Make-goods, changes & revised bookingsA missed spot or a changed flight sent as a revised version of the booking, with every earlier version kept and signed again.
- Signing & deposits for new advertisersAdvertiser and agency sign in their own browsers, and a deposit or prepayment is paid by card or PayPal on signing.
- Season & upfront packages, bulk-sentNext season's packages sent to every advertiser as their own copy, with an expiry date and a list of who opened and accepted.
- CRM, traffic & accounting integrationsYour CRM, booking or traffic sheet and accounts through Zapier, Make or the API, with Pipedrive, Xero and QuickBooks native on Business.
- Advertising proposal templatesReal QuoteCloud templates for advertising proposals, social and PPC campaigns, and editorial-style sales quotes.
- QuoteCloud implementation for media sellersYour rate card in the catalogue, a template per document type, discount rules set up and the sales team trained.
- FAQAnswers to the questions media owners, agencies, production companies and sponsorship sellers ask most.
Your whole network, in one signed proposal
Free for 14 days. No credit card required.