Connect listing proposals to your real estate CRM
Create proposals from your CRM's appraisal data through Zapier, Make or the API, and send signatures and deposits back to it.
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QuoteCloud connects to agency systems through Zapier, Make or the QuoteCloud API from Essentials: an automation creates a listing proposal from your template, fills data items such as vendor names, address and price guide, and adds campaign rows. Triggers such as Recipient Signed Document can update the CRM. Pipedrive, Xero and QuickBooks are native on Business.
The document history of a sample listing proposal from a fictional agency, Fernleigh & Sloane Property, for Claire and Tom Whitaker: proposal sent, opened by Claire at 7:42 pm, drone photography added, opened by Tom, both vendors signed, and the $4,070.00 campaign deposit paid via Stripe. Each of these events can be passed to the agency's CRM through Zapier, Make or the API.
Activity
- Proposal sentTo Claire and Tom Whitaker
- Opened by Claire Whitaker7:42 pm
- Drone photography added+$1,045.00 inc tax
- Opened by Tom Whitaker7:55 pm
- Both vendors signed2 of 2 signatures
- Campaign deposit paid$4,070.00 via Stripe
What your CRM already knows, and where it lands in the proposal
The appraisal record for 14 Linden Crescent, field by field. An automation passes these to QuoteCloud when it creates the proposal, so nobody retypes them.
From appraisal booked to listing signed
One listing through the CRM and QuoteCloud. The automation runs in Zapier, Make or your own code against the QuoteCloud API.
- 1
Appraisal done
The agent moves the appraisal to a proposal stage in the CRM. That change starts your Zap, scenario or API call.
- 2
Proposal created
From the right template, with data items filled and the campaign rows added. The agent adds anything else and sends it.
- 3
Opened
Recipient First Viewed Document can note on the CRM record that the vendors have opened it, so the agent calls at the right time.
- 4
Signed
Recipient Signed Document can move the record to listed, or create the next task for the photographer.
- 5
Deposit paid
Document Payment Event can record the campaign deposit, or create the invoice in Xero or QuickBooks (native on Business, otherwise via Zapier).
What the automation sets, and what it leaves to the vendors
An automation creates the proposal from the template you choose, fills its data items and adds price-table rows: label, note, price, quantity, tax and discount. The cover, welcome letter, method of sale and commission wording come from the template itself.
It doesn't tick upgrades or choose blocks: the vendors choose their own options in the proposal, and each template carries its own sections. Documents created through the API or Zapier carry a creation fee of US$2.00 each up to 1,000 a month, $1.80 to 5,000 and $1.60 above. No fee is stated for Make.
- Create from a template, fill data items, add price rows
- Zapier actions to send the document, generate a PDF link or update its status
- Zapier, Make and the API: Essentials and up
Zapier, Make and the API: Essentials and up
Document automation API, Zapier and MakeListing proposal
14 Linden Crescent, Marlowe Heights
Prepared for Claire & Tom Whitaker · Appraised 12 November 2026 · Valid for 14 days
Thank you both for showing me through on Thursday. Below are the sales I'd compare your home with, how I'd take it to market, what we'd charge, and the campaign I'd recommend, with the upgrades you can add yourselves.
Vendor-paid advertising · 14 Linden Crescent
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Your campaign | |||
Signature campaignPhotography, floor plan, portal listings, signboard and brochures
|
1 pkg | $6,450 | $6,450.00 |
| Upgrades you can add Tick to add | |||
| 1 lot | $950 | $950.00 | |
| 1 lot | $1,450 | $1,450.00 | |
| 3 rooms | $160 | $480.00 | |
| 1 lot | $1,890 | $1,890.00 | |
| 1 lot | $640 | $640.00 | |
- Subtotal
- $7,400.00
- Tax (10%)
- $740.00
- Total
- $8,140.00
- Plus, monthly
- $0.00/mo
- Campaign deposit paid on signing (50%)
- $4,070.00
The systems an agency connects
Zapier, Make and the QuoteCloud API for your real estate CRM and anything else; HubSpot and Zoho through Zapier; Pipedrive, Xero and QuickBooks native on Business.
- API QuoteCloud APIYour CRM or website
- Za ZapierAppraisals in, listings out
- Mk Make.comScenarios with routing
-
HubSpotCRM · via Zapier
- Zo Zoho CRMCRM · via Zapier
- Pd PipedriveCRM · Business
- SF SalesforceCRM · Zapier or Sync add-on
-
XeroAccounting · Business
-
QuickBooks OnlineAccounting · Business
-
StripeCampaign deposits
-
PayPalCampaign deposits
-
Google CalendarPhoto shoots · Zapier
How each system connects, and on which plan
Zapier, Make and the API are on Essentials. Native CRM and accounting integrations are on Business.
Your real estate CRM
No named real estate CRM is built in. Connect yours through Zapier or Make where it has an app, or have your developer use the QuoteCloud API.
Document automation APIHubSpot and Zoho CRM
Through Zapier: a deal can create the proposal, and opens and signatures can update the deal. Never a two-way sync.
HubSpot integrationPipedrive
Connected directly on Business: create the proposal from a deal, and its status shows on the Pipedrive record.
Pipedrive integrationXero and QuickBooks Online
Native on Business, otherwise via Zapier: a paid campaign deposit can create the invoice in Xero or QuickBooks Online.
Stripe and PayPal
Built in from Essentials: the campaign deposit or engagement fee is paid on signing into your own account.
Online paymentsGoogle Calendar
Through Zapier, one way: a signed listing can add the photography day to the agent's calendar.
Google Calendar
Connect your CRM during the free trial
Free for 14 days, no credit card required. Zapier, Make and the API are on Essentials and Business; ask us about setting it up.
Every proposal's status, ready for the CRM
QuoteCloud keeps a status for every proposal: Sent, Opened, Signing, Accepted, Paid. Document Status Changed can write it to the matching CRM record, so the sales meeting runs from one list.
Proposals with an expiry date show under Expiring Soon, so the agent sees which vendors to call before the offer lapses.
- Statuses for every proposal in the dashboard
- Expiry dates and the Expiring Soon filter
- Status changes passed on through Zapier or Make
Tracking and expiry dates: Essentials and up
Proposal tracking & appraisal follow-up- All documents
- Opened
- Signing
- Expiring Soon
- Paid
4 listing proposals expire in the next 14 days
- Listing proposal · 27 Myrtle StreetSam & Ivy Okonkwo · FS-1431 Expires 21 Novin 3 days Opened
- Listing proposal · 4/16 Fig Tree LaneRuth Calder · FS-1424 Expires 24 Novin 6 days Opened
- Listing proposal · 52 Corella CloseBen & Ana Ortiz · FS-1420 Expires 28 Novin 10 days Sent
- Listing proposal · 9 Quoll TrackGraham Wills · FS-1418 Expires 30 Novin 12 days Signing
CRM and integrations, answered
Is there a built-in integration with our real estate CRM?
Not a named one. Real estate CRMs connect through Zapier or Make where they offer an app, or through the QuoteCloud API with your developer. Documents created through the API or Zapier carry a per-document creation fee. HubSpot and Zoho connect through Zapier, and Pipedrive connects directly on the Business plan.
What can an automation put into a listing proposal?
It creates the proposal from the template you name, fills its data items, such as the vendors' names, the address and the price guide, and adds price-table rows with a label, note, price and quantity. It does not tick upgrades or choose content blocks: the vendors choose their options, and the template supplies the sections.
Can QuoteCloud update the CRM when vendors open or sign?
Yes, through Zapier, Make or your own code. Triggers include Recipient First Viewed Document, Recipient Signed Document, Document Payment Event and Document Status Changed, so the CRM record can show that the vendors opened the proposal, signed it or paid the campaign deposit. It is a one-way update, not a sync.
What does it cost to create proposals through the API or Zapier?
Zapier, Make and the API are on Essentials and up. Documents created through the API or Zapier carry a creation fee: US$2.00 each for up to 1,000 a month, US$1.80 from 1,001 to 5,000, and US$1.60 above that. No per-document fee is stated for Make.
Can a paid campaign deposit go into Xero or QuickBooks?
Yes. Xero and QuickBooks Online are native on the Business plan, otherwise they connect through Zapier: a Document Payment Event can create the invoice or record the payment. QuoteCloud does not do trust accounting, so decide with your accountant how campaign funds are received and recorded.
Do we need a developer to connect our CRM?
Not for Zapier or Make. If your CRM has a Zapier or Make app, an agency administrator can build the automation: choose the trigger in the CRM, then create the QuoteCloud document from a template. The QuoteCloud API needs a developer. QuoteCloud also offers consultancy and integration setup for Zapier, the API and other platforms; contact sales for details.
More on QuoteCloud for agencies
Every page of the real estate microsite.
-
Listing & appraisal proposalsThe property, comparable sales, price guide, method of sale, commission and campaign in one proposal the vendors sign.Explore
-
QuoteCloud implementation for agenciesYour listing kit converted, campaign price lists loaded, roles and training for sales and property management.Explore
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Proposal tracking & appraisal follow-upKnow when vendors open the proposal, and bulk-send personalised follow-ups to every recent appraisal.Explore
- Marketing campaigns & vendor-paid advertisingCampaign packages with optional photography, video, drone, portal upgrades, signboards and print, totalled as vendors choose.
- Commission options & method of saleAuction, private treaty or expressions of interest, with flat and incentive commission options set out as worked examples.
- Every vendor signs, campaign deposit paidTwo or more vendors sign online, each in their own inbox, and the campaign deposit is paid on signing.
- Property management proposalsManagement fee options, the services each includes and letting costs, signed by the landlord.
- Commercial leasing proposalsLeasing evidence, the marketing plan and fee options for a landlord's vacancy, approved before it goes out.
- Buyers' agent engagement proposalsThe buyers' brief, service options and fees, with the engagement fee paid on signing.
- Project marketing proposalsPitch an off-the-plan or land release campaign to a developer, with stages, a marketing budget and approvals.
- Real estate templatesReal QuoteCloud templates for property management, leases and property services, ready for your brand.
- FAQAnswers to the questions agents, principals and property managers ask most.
Appraisals in, signed listings out
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