Marketing campaigns vendors build themselves
Campaign packages and optional upgrades in one price table: the vendor picks a package, ticks drone or video, and the vendor-paid advertising total follows.
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- 4.2 on Capterra
- Building QuoteCloud since 2013
In QuoteCloud an agency sets out its campaign as a price table: Essential, Signature and Prestige packages as a single choice, and upgrades such as drone, video walkthrough, virtual styling, portal upgrades, signboards, print and letterbox drops as optional rows. The vendor chooses, the subtotal, tax and total recalculate, and the campaign deposit is paid on signing.
A sample marketing campaign for 14 Linden Crescent from a fictional agency, laid out as a contact sheet: photography, a twilight shoot, a floor and site plan, a premium portal listing, a photo signboard and brochures are included in the Signature campaign. Three upgrades tick in turn, drone, video walkthrough and virtual styling, and the bar underneath shows the total inc tax and the 50% deposit: $8,140.00 and $4,070.00 with drone added.
A campaign for every kind of home
One template per property type, each with its own campaign packages and prices. The agent starts from the right one; the package the agency recommends is already selected, and the vendor can choose another.
Listing proposal
7/22 Fig Tree Lane, Marlowe Heights
Thanks for the walk-through on Monday, Mei. Apartments in this block sell best with time for buyers to compare, so I'd recommend private treaty with an asking range, and a lean campaign with styled photos.
Choose your marketing campaign
A lean campaign, styled photos
For 7/22 Fig Tree Lane: Essential as the default, priced for apartments, with virtual styling and a letterbox drop among the upgrades. No drone: the apartment template doesn't offer it.
- Apartment prices for every package
- Upgrades that suit apartments only
- Private treaty plan in the same template
Listing proposal
14 Linden Crescent, Marlowe Heights
Thank you both for showing me through on Thursday. Below are the sales I'd compare your home with, how I'd take it to market, what we'd charge, and the campaign I'd recommend, with the upgrades you can add yourselves.
Choose your marketing campaign
The campaign most family homes need
For 14 Linden Crescent: Signature recommended, with twilight photography, a site plan and a photo signboard. Drone, video, styling, a top-spot upgrade and a letterbox drop are there to add.
- Signature selected by default
- Five upgrades as optional rows
- Auction plan to a Saturday date
Listing proposal
210 Ridgeback Road, Kellyvale
Thank you both for the tour of the paddocks and the new shed. A property like yours has a small, considered set of buyers, so I'd recommend expressions of interest and a campaign that shows the land from the air.
Choose your marketing campaign
Show the land from the air
For 210 Ridgeback Road: Prestige recommended, which already includes video and the top-spot upgrade. Drone and a rural press feature are the upgrades that matter here.
- Acreage prices for every package
- Upgrades already in the package drop away
- Expressions of interest plan
Upgrades the vendors tick themselves
Below the packages sits the vendor-paid advertising: the chosen campaign as one line, the upgrades as optional rows with a note on what each one does. Vendors tick what they want and the subtotal, tax, total and campaign deposit follow as they go.
No back-and-forth emails about whether video is worth it. The decision is made in the proposal, with the price in front of them, and you can see in the document history what they added. Try it here.
- Packages as a single choice, upgrades as optional rows
- Line notes that explain what each upgrade does
- Deposit as a percentage or a fixed amount of the total
- Discount and tax columns where you need them
Price tables and payments: Essentials and up
How price tables workChoose your marketing campaign
Vendor-paid advertising · 14 Linden Crescent
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Your campaign | |||
Signature campaignPhotography, floor plan, portal listings, signboard and brochures
|
1 pkg | $6,450 | $6,450.00 |
| Upgrades you can add Tick to add | |||
| 1 lot | $950 | $950.00 | |
| 1 lot | $1,450 | $1,450.00 | |
| 3 rooms | $160 | $480.00 | |
| 1 lot | $1,890 | $1,890.00 | |
| 1 lot | $640 | $640.00 | |
- Subtotal
- $7,400.00
- Tax (10%)
- $740.00
- Total
- $8,140.00
- Plus, monthly
- $0.00/mo
- Campaign deposit paid on signing (50%)
- $4,070.00
Accept, sign and pay the campaign deposit
Claire Whitaker · Vendor
Signed online · 14 Nov, 8:06 pm
Campaign deposit paid on signing (50%)
$4,070.00
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
One campaign price list for every agent
The agency's campaign packages, upgrades and the wording on who pays for what are saved once in the content library. Every listing proposal is built from the same blocks, so every office quotes the same prices.
- Apartment campaignsPrice table · 3 packages
- House campaignsPrice table · 3 packages
- Acreage campaignsPrice table · 3 packages
- UpgradesOptional rows · drone, video, styling
- Portal and print upgradesOptional rows · top-spot, letterbox
- Who pays for whatText · vendor-paid advertising terms Locked
- Recent campaignsGallery · past shoots
- 1Cover and noteClaire & Tom Whitaker
- 2Comparable salesTyped in by Nina
- 3Method of saleAuction, 4 weeks
- 4Your campaign From library
- 5Upgrades you can add From library
- 6Portal and print From library
- 7Who pays for what Locked block
- 8Sign and pay the depositBoth vendors
Saved once
Campaign price tables and upgrade rows live in the content library, ready to drop into any proposal.
Content library: Essentials and up
Or from the catalogue
Load photography, portal and print prices into the product catalogue, with your supplier cost and margin hidden from vendors.
Product catalogue: Essentials and up
Terms nobody rewrites
Lock the wording on vendor-paid advertising so it goes out exactly as your principal approved it.
Content locking: Business
Put your campaign price list into QuoteCloud
Free for 14 days, no credit card required. Send us your current marketing schedule and we'll convert one template for you during the trial.
What changes when the campaign lives in the proposal
The jobs around vendor-paid advertising that agents and principals do every week, before and after QuoteCloud.
Sample listing proposal · FS-1427
Every line of the campaign, agreed in writing
Signature campaign, drone added, tax shown and half paid on signing. The balance is invoiced by the agency before launch, from its own accounts.
Vendor-paid advertising · 14 Linden Crescent
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Your campaign | |||
Signature campaignPhotography, floor plan, portal listings, signboard and brochures
|
1 pkg | $6,450 | $6,450.00 |
| Upgrades you can add Tick to add | |||
Drone photography & aerial videoShows the block, the street and the outlook
|
1 lot | $950 | $950.00 |
Video walkthrough · 60 secondsFilmed on the photography day
|
1 lot | $1,450 | $1,450.00 |
Virtual stylingLiving, dining and main bedroom
|
3 rooms | $160 | $480.00 |
Top-spot portal upgrade · 6 weeksYour listing at the top of search results
|
1 lot | $1,890 | $1,890.00 |
Letterbox drop2,000 flyers in the streets around yours
|
1 lot | $640 | $640.00 |
- Subtotal
- $7,400.00
- Tax (10%)
- $740.00
- Total
- $8,140.00
- Plus, monthly
- $0.00/mo
- Campaign deposit paid on signing (50%)
- $4,070.00
Campaign and vendor-paid advertising questions
How do vendors choose a marketing campaign in QuoteCloud?
Set out your campaign packages as a single choice in the proposal, with the recommended one selected, and the upgrades as optional rows in the price table. The vendor picks a package and ticks upgrades such as drone or video, and the subtotal, tax, total and campaign deposit recalculate as they go. Price tables are on Essentials and above.
Can our campaign prices live in one place for every agent?
Yes. Load photography, video, portal, signboard and print prices into the product catalogue (Essentials and up), or save the campaign price table to the content library, so every listing proposal starts from the same prices. Costs and margins can be hidden from the vendor.
Can different properties have different campaigns?
Yes. Keep one template per property type, such as apartment, house and acreage, each with its own packages, prices and upgrades. The agent starts from the right template. QuoteCloud does not choose the template or tick options by itself; the agent or the vendor does.
Can the vendor pay for the campaign when they sign?
Yes, one payment on signing: a campaign deposit as a percentage or a fixed amount, or the full campaign, through your own Stripe or PayPal account (Essentials and up). Any balance is invoiced from your own accounts; QuoteCloud does not bill it, send reminders or split it into instalments.
Does QuoteCloud book the photographer or place the ads?
No. QuoteCloud records what the vendors chose and signed. Your team books suppliers and lists the property as usual. If you use Zapier, a trigger such as Recipient Signed Document can start your own automation, for example a task in your CRM.
Where should vendor-paid advertising funds be held?
That depends on your local rules and your agency's processes, so decide it with your accountant. QuoteCloud takes the payment into the Stripe or PayPal account you connect; it is not a trust accounting system and gives no advice on where funds must be held.
Explore QuoteCloud for real estate
The rest of the listing proposal, and the other teams in the agency.
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Listing & appraisal proposalsThe property, comparable sales, price guide, method of sale, commission and campaign in one proposal the vendors sign.Explore
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Every vendor signs, campaign deposit paidTwo or more vendors sign online, each in their own inbox, and the campaign deposit is paid on signing.Explore
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Commission options & method of saleAuction, private treaty or expressions of interest, with flat and incentive commission options set out as worked examples.Explore
- Proposal tracking & appraisal follow-upKnow when vendors open the proposal, and bulk-send personalised follow-ups to every recent appraisal.
- Property management proposalsManagement fee options, the services each includes and letting costs, signed by the landlord.
- Commercial leasing proposalsLeasing evidence, the marketing plan and fee options for a landlord's vacancy, approved before it goes out.
- Buyers' agent engagement proposalsThe buyers' brief, service options and fees, with the engagement fee paid on signing.
- Project marketing proposalsPitch an off-the-plan or land release campaign to a developer, with stages, a marketing budget and approvals.
- CRM & integrations for agenciesAppraisals in from your CRM through Zapier or the API, signed listings and payments back out.
- Real estate templatesReal QuoteCloud templates for property management, leases and property services, ready for your brand.
- QuoteCloud implementation for agenciesYour listing kit converted, campaign price lists loaded, roles and training for sales and property management.
- FAQAnswers to the questions agents, principals and property managers ask most.
Let your vendors build the campaign
Free for 14 days. No credit card required.