Listing and appraisal proposals vendors sign online
The property, your comparable sales and price guide, method of sale, commission options and a campaign the vendors tailor, in one proposal every vendor signs.
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QuoteCloud lets agents send listing and appraisal proposals from the agency's templates: the cover and property, comparable sales and a price guide typed in by the agent, the method of sale and campaign plan, commission options as content, and campaign packages with optional upgrades in a price table. Every vendor signs online and the campaign deposit can be paid on signing.
A sample listing proposal from a fictional agency, Fernleigh & Sloane Property, for 14 Linden Crescent, Marlowe Heights, lying on a table in front of another agent's printed kit. Its four parts light in turn: four comparable sales against a price guide of $1.25M to $1.35M, sale by auction with a three-step plan, the Signature campaign with drone at $8,140.00 inc tax and two commission options, then both vendors signed and the 50% campaign deposit of $4,070.00 paid.
A listing proposal, read the way the vendors read it
Claire and Tom Whitaker are comparing three agents for 14 Linden Crescent. This is the proposal Nina sent the evening after the appraisal, part by part: what she typed in, what the agency locked, and what the vendors chose.
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Agent edits
Their home, their names, your words
The vendors' names and the address are data items, filled once and used through the document. The note at the top is Nina's own, written after the walk-through, so the proposal reads like the conversation they just had.
Fernleigh & Sloane PropertyListing proposal FS-1427 Sample · fictional agencyListing proposal
14 Linden Crescent, Marlowe Heights
Thank you both for showing me through on Thursday. Below are the sales I'd compare your home with, how I'd take it to market, what we'd charge, and the campaign I'd recommend, with the upgrades you can add yourselves.
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Agent types
Comparable sales the agent chose
Four sales Nina picked from her own research, typed into a table with the price guide drawn against them. Nothing is pulled from a portal or a data feed; if your CRM holds the figures, it can send them through the API or Zapier.
Send figures from your CRMRecent comparable sales Selected and typed in by Nina Castellan
Your home4 · 2 · 2640 m²
Address Sold Price Bed · bath · car Land Compared with yours 22 Linden Crescent Aug 2026 $1,315,000 4 · 2 · 2 655 m² Same street, north-facing 9 Tallow Street Sep 2026 $1,268,000 4 · 2 · 2 602 m² Renovated kitchen, smaller yard 31 Larkspur Way Jun 2026 $1,342,000 4 · 3 · 2 710 m² Pool, larger block 5 Corella Close Jul 2026 $1,190,000 3 · 2 · 1 590 m² One fewer bedroom Price guide$1.25M – $1.35M
Comparable sales are chosen and entered by your agent from their own research. Bed · bath · car.
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Agent edits
How you'll sell it, and when
The method of sale comes with the template you start from: auction, private treaty or expressions of interest, each with its own plan to the key date. Nina adds one line on why it suits this home.
Method of sale and commissionMethod of sale Auction
- AuctionA 4-week campaign to a fixed date, with buyers competing on the day.Recommended
- Private treatyAn asking price and offers by negotiation over 6 weeks.
- Expressions of interestWritten offers by a closing date, for buyers who need time.
- Week 1Photography, video and copy approved by you
- Weeks 1–4Online launch, open houses, buyer feedback each Monday
- Week 4Auction on site, Saturday 12 December
Why auction: three recent sales in the street drew several bidders, and a date gives buyers a reason to act.
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Locked agency block
Commission, in the agency's own words
Flat and incentive options with worked examples, as content. The wording comes from the content library as a locked block, so no agent rewrites it; the figures are typed in. Commission is paid at settlement under your agency agreement, never through the proposal.
Content library: Essentials and up · content locking: Business
Our commission Two ways to pay us. You choose one in the agency agreement. Locked agency block
Option AFlat rate2.0% + tax of the sale price
Option BIncentive1.6% + tax up to $1,300,000, plus 10% + tax of any amount above $1,300,000
Worked examples, inc tax If it sells for Option A Option B $1,250,000 $27,500 $22,000 $1,300,000 $28,600 $22,880 $1,350,000 $29,700 $28,380 $1,400,000 $30,800 $33,880 Commission is paid at settlement from the sale proceeds, as set out in our agency agreement. It is not charged through this proposal.
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Vendors choose
A campaign the vendors build themselves
Three campaign packages as a single choice and five upgrades as optional rows. Claire picked Signature and added drone; the vendor-paid advertising, tax and total followed. Try it: change the package or tick an upgrade.
Price tables: Essentials and up
Marketing campaignsChoose your marketing campaign
Vendor-paid advertising · 14 Linden Crescent
Item Qty Rate Amount Your campaign Signature campaignPhotography, floor plan, portal listings, signboard and brochures1 pkg $6,450 $6,450.00 Upgrades you can add Tick to add 1 lot $950 $950.00 1 lot $1,450 $1,450.00 3 rooms $160 $480.00 1 lot $1,890 $1,890.00 1 lot $640 $640.00 - Subtotal
- $7,400.00
- Tax (10%)
- $740.00
- Total
- $8,140.00
- Plus, monthly
- $0.00/mo
- Campaign deposit paid on signing (50%)
- $4,070.00
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Vendors ask
Questions answered in the proposal
Next steps, including the agency agreement you prepare and sign alongside it. Tom asked about a dusk drone shoot in a comment and Nina replied in the same thread, so the answer stays with the proposal.
Next steps
- Your agency agreement: this proposal sits alongside our agency agreement, which we prepare and sign with you separately.
- Photography is booked for the first fine evening after you sign.
- We invoice the campaign balance before the launch date.
Tom WhitakerCould the drone shoot be at dusk, with the twilight photos?
Nina CastellanYes, we'll book both for 6.45 pm on the same evening.
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Every vendor signs
Both vendors sign, the deposit is paid
Each vendor signs in their own browser with no account, and the 50% campaign deposit is paid on signing through the agency's Stripe account and the proposal is marked Paid.
eSignatures: every plan · payments: Essentials and up
Every vendor signsAccept, sign and pay the campaign deposit
2 of 2 signed
- Claire WhitakerVendor Signed14 Nov, 7:58 pm
- Tom WhitakerVendor Signed14 Nov, 8:06 pm
Campaign deposit paid on signing (50%)
$4,070.00
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
Before the appraisal: a pre-listing kit that opens like a proposal
Send the vendors a short kit before you knock on the door: who they'll meet, photos from the agency's recent campaigns and what you'll bring to the kitchen table.
It goes out from the same template set as the listing proposal, so the follow-up the next evening looks and reads like the same agency. You also see when it's opened, so you know whether they've read it before you arrive.
- Gallery block of your recent campaign photos (Starter and up)
- Data items for the vendors' names, address and appointment time
- Saved in the content library so every agent sends the same kit
Document tracking and content library: Essentials and up
Tracking and follow-up
Pre-listing kit
Before we meet: 14 Linden Crescent
Thanks for asking us to appraise your home on Thursday. Here is who you'll meet, how we market a home like yours, and what we'll bring to the kitchen table.
Recent campaigns by our team
Twilight and interiors, Larkspur Way Drone and pool, Corella Close Styled kitchen, Tallow Street
At the appraisal
- Nina Castellan, sales agent, and Laura Sloane, principal, will walk through with you.
- We'll bring the recent sales we'd compare your home with, and ask what matters to you about timing.
- Within a day you'll receive our listing proposal: price guide, method of sale, commission and a campaign you can tailor.
From the kitchen table to a signed listing
What an agent does in QuoteCloud between leaving the appraisal and booking the photographer.
Pick the template
Start from the agency's listing template for the method of sale, with your brand, campaign packages and locked wording in place.
Add your evidence
Type in the comparable sales and price guide, or let your CRM send them through the API or Zapier.
Write the pitch
A few lines on the home and why the method suits it. Commission figures go in the worked examples.
Send to every vendor
One branded link per vendor, with an expiry date. You see when each one opens it.
Signed and funded
The vendors choose the campaign and sign, and the campaign deposit is paid on signing. Your agency agreement is signed alongside.
Turn your listing kit into a QuoteCloud template
Free for 14 days, no credit card required. Send us the listing presentation you use now and we'll convert one template for you during the trial.
Sample listing proposal · FS-1427
The campaign is agreed before the photographer arrives
Claire and Tom chose the Signature campaign, added drone and signed the same evening. The vendor-paid advertising was settled at $8,140.00 inc tax, with half paid on signing.
How vendors build the campaignStart from a real QuoteCloud template
The public library has no listing proposal template yet, so most agencies start from the Property Services template or have their own kit converted during the trial. These are the closest real templates.
- Sales contract template Property Services Template Scope of services, pricing and service contract particulars for property services businesses. View template
- Agreement template Property Management Agreement Template A property management agreement to brand, reuse and send for signature. View template
- Agreement template Cancellation of Lease Agreement Template Records a lease ended early by agreement between landlord and tenant. View template
Listing proposal questions, answered
What goes into a real estate listing proposal?
Usually the property and a note from the agent, comparable sales and a price guide, the method of sale and campaign plan, commission options with worked examples, the marketing campaign the vendors pay for, next steps and a signature. In QuoteCloud each part is a block in your agency's template, so agents fill in the figures rather than rebuilding the document.
Can the comparable sales come from our CRM?
Yes, if your CRM or another system sends them: the QuoteCloud API or a Zapier or Make automation can create the proposal from your template and fill data items with the figures it holds. QuoteCloud does not look up sales itself; the agent chooses the evidence and can edit it before sending.
Is the listing proposal our agency agreement?
No. The proposal is your pitch and the vendors' campaign choice. It sits alongside your agency's own agency agreement, which you prepare and have signed through your usual process. QuoteCloud does not supply statutory forms or check that a document meets your local requirements.
Can we stop agents changing the commission wording?
Yes. Save the commission block in the content library and lock it, so agents can add it to a proposal and type in the figures but only permitted roles can change the wording. The content library is on Essentials and above; content locking is on the Business plan.
Can we send a pre-listing kit before the appraisal?
Yes. A pre-listing kit is just another template: who the vendors will meet, a gallery of recent campaigns and what to expect. Send it with an expiry date and see when it is opened. Image and gallery blocks are on Starter and above; tracking on Essentials and above.
How long is a listing proposal valid?
As long as you set. Give each proposal an expiry date, such as 14 days after the appraisal, and the Expiring Soon filter shows which ones are about to lapse so you can follow up first. Nothing is resent or renewed by itself.
Explore QuoteCloud for real estate
The rest of the listing, from campaign and commission to signatures and follow-up, and the other teams in the agency.
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Marketing campaigns & vendor-paid advertisingCampaign packages with optional photography, video, drone, portal upgrades, signboards and print, totalled as vendors choose.Explore
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Commission options & method of saleAuction, private treaty or expressions of interest, with flat and incentive commission options set out as worked examples.Explore
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Every vendor signs, campaign deposit paidTwo or more vendors sign online, each in their own inbox, and the campaign deposit is paid on signing.Explore
- Proposal tracking & appraisal follow-upKnow when vendors open the proposal, and bulk-send personalised follow-ups to every recent appraisal.
- Property management proposalsManagement fee options, the services each includes and letting costs, signed by the landlord.
- Commercial leasing proposalsLeasing evidence, the marketing plan and fee options for a landlord's vacancy, approved before it goes out.
- Buyers' agent engagement proposalsThe buyers' brief, service options and fees, with the engagement fee paid on signing.
- Project marketing proposalsPitch an off-the-plan or land release campaign to a developer, with stages, a marketing budget and approvals.
- CRM & integrations for agenciesAppraisals in from your CRM through Zapier or the API, signed listings and payments back out.
- Real estate templatesReal QuoteCloud templates for property management, leases and property services, ready for your brand.
- QuoteCloud implementation for agenciesYour listing kit converted, campaign price lists loaded, roles and training for sales and property management.
- FAQAnswers to the questions agents, principals and property managers ask most.
Send your next listing proposal from QuoteCloud
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