Project marketing proposals developers approve and sign
Pitch an off-the-plan or land release campaign by stage, with the marketing budget, display suite options, a release timeline and your fee structure.
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QuoteCloud lets project marketing agencies pitch developers with one branded proposal: the project, the campaign by release stage, a marketing budget as a price table with optional items such as a display suite or CGI renders, a Gantt timeline (Business), the fee structure as content, and signatures from the developer's directors. Approval workflows can check large budgets before sending.
A sample project marketing proposal from a fictional agency to Ironwood Developments for The Linden, 24 apartments. Behind, a 12-month Gantt chart of the campaign by release: brand, naming and website, CGI renders, an optional display suite fit-out, then release 1 of 10 apartments with a launch event, release 2 of 10 and release 3 of 4 penthouses. In front, the marketing budget: brand and launch, the campaign by release and a display suite option, $173,690.00 inc tax.
A developer pitch, page by page
The proposal Nina's team sent Ironwood Developments for The Linden: the project, the look of the campaign, the budget, how the agency is paid, and the directors' signatures.
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Fernleigh & Sloane PropertyProject marketing proposal FS-PJ-0108 Sample · fictional agency
Project marketing proposal
The Linden, 24 apartments
Thank you for inviting us to pitch for The Linden. This is how we would name, launch and sell its 24 apartments across three releases, what the campaign costs, and how we are paid.
The project
Written for one development
The developer, the project and why the agency wants it, in a cover the whole template set shares.
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Fernleigh & Sloane PropertyProject marketing proposal FS-PJ-0108 Sample · fictional agency
Design references for the campaign
Facade in late light: the hero image for release 1 Interior render reference Kitchen finishes Balconies at dusk
The look
Design references
A mosaic gallery of the facade, interiors and finishes that set the tone for brand and renders. Image and gallery blocks: Starter and up.
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Fernleigh & Sloane PropertyProject marketing proposal FS-PJ-0108 Sample · fictional agency
Marketing budget · The Linden
Item Qty Rate Amount Brand & launch $42,700 Brand identity & namingName, logo, colour and type for the project1 lot $18,500 $18,500.00 CGI rendersThree exterior and three interior views6 views $2,400 $14,400.00 Project websiteFloor plans, availability list and enquiry form1 lot $9,800 $9,800.00 Campaign by release $47,200 Digital & portal campaignPer release: portal project profile, social, search3 releases $12,000 $36,000.00 Hoarding, signage & printSite hoarding, brochures and price lists1 lot $11,200 $11,200.00 Options Tick to add 1 lot $68,000 $68,000.00 1 lot $7,500 $7,500.00 1 lot $22,000 $22,000.00 - Subtotal
- $157,900.00
- Tax (10%)
- $15,790.00
- Total
- $173,690.00
- Plus, monthly
- $0.00/mo
- Initial marketing payment on signing (20%)
- $34,738.00
The budget
A marketing budget with options
Brand and launch, the campaign per release, and options such as a display suite, a project film or a model. The developer ticks the options they want and the total follows.
Campaign price tables -
Fernleigh & Sloane PropertyProject marketing proposal FS-PJ-0108 Sample · fictional agency
Our sales fee Two ways to pay us. You choose one in the project marketing agreement.
Option AStandard2.0% + tax of each contract price
Option BSell-out1.7% + tax of each contract price, plus $50,000 + tax when the last apartment is sold
Worked examples on total sales, all 24 sold, inc tax If The Linden sells for Option A Option B $18,000,000 $396,000 $391,600 $19,200,000 $422,400 $414,040 $20,400,000 $448,800 $436,480 The sales fee is paid as set out in our project marketing agreement. It is not charged through this proposal.
The fee
The sales fee, as content
Two fee structures with worked examples on total sales. Agreed in the project marketing agreement, never charged through the proposal.
Commission options -
Fernleigh & Sloane PropertyProject marketing proposal FS-PJ-0108 Sample · fictional agency
Accept, sign and pay the initial marketing payment
2 of 2 signed
- Helen AshbyDirector Signed9 Dec, 11:40 am
- Rajiv MenonDirector Signed9 Dec, 4:12 pm
Initial marketing payment on signing (20%)
$34,738.00
Paid via StripePay with card or PayPal
Certificate of authenticity and audit trail attached
The decision
Both directors sign
Each director signs from their own link. The initial marketing payment, 20% of the budget, is paid by card on signing.
The campaign by release, on one chart
A Gantt chart block sets out the agency's plan: brand and naming, CGI renders, the display suite, then each release with its launch. The developer sees how the budget lines up with the months ahead.
Underneath, the assumptions the plan depends on, in plain words. When construction dates move, revise the chart and send a new version.
- Stages, optional stages and milestones
- Assumptions next to the plan they shape
- Revise Last Version when dates move
Gantt charts and version history: Business plan
Proposal softwareCampaign by release · months from appointment
Assumptions
- Release dates follow your construction certificate and finance approvals; we move the plan with you.
- Display suite costs assume a 12-month lease on the ground-floor tenancy you nominated.
- Contracts, deposits and settlements are handled by your lawyers under the sale contracts.
Apartments, townhouses or a land release
Three project types, three templates, each with its own brand, release and option lines. The agency builds each once and reuses it for every pitch.
Project marketing proposal
The Linden, 24 apartments
Thank you for inviting us to pitch for The Linden. This is how we would name, launch and sell its 24 apartments across three releases, what the campaign costs, and how we are paid.
Marketing budget · The Linden
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Brand & launch | $42,700 | ||
Brand identity & namingName, logo, colour and type for the project
|
1 lot | $18,500 | $18,500.00 |
CGI rendersThree exterior and three interior views
|
6 views | $2,400 | $14,400.00 |
Project websiteFloor plans, availability list and enquiry form
|
1 lot | $9,800 | $9,800.00 |
| Campaign by release | $47,200 | ||
Digital & portal campaignPer release: portal project profile, social, search
|
3 releases | $12,000 | $36,000.00 |
Hoarding, signage & printSite hoarding, brochures and price lists
|
1 lot | $11,200 | $11,200.00 |
| Options Tick to add | |||
| 1 lot | $68,000 | $68,000.00 | |
| 1 lot | $7,500 | $7,500.00 | |
| 1 lot | $22,000 | $22,000.00 | |
- Subtotal
- $157,900.00
- Tax (10%)
- $15,790.00
- Total
- $173,690.00
- Plus, monthly
- $0.00/mo
- Initial marketing payment on signing (20%)
- $34,738.00
Releases, renders and a display suite
For an apartment building: CGI renders before construction, three releases, and a display suite as the biggest option the developer decides on.
- Campaign per release as a quantity
- Display suite, film and model as options
- 20% initial marketing payment on signing
Price tables and payments: Essentials and up
Project marketing proposal
Ashgrove Lane, 12 townhouses
Twelve townhouses sell best to downsizers and young families who want to see a finished home, so we'd style the first completed townhouse as the display and sell in two releases.
Marketing budget · Ashgrove Lane
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Brand & launch | $25,600 | ||
Brand & namingName, logo and brochure design
|
1 lot | $9,500 | $9,500.00 |
CGI rendersTwo exterior, two interior
|
4 views | $2,400 | $9,600.00 |
Project websitePlans and availability
|
1 lot | $6,500 | $6,500.00 |
| Campaign by release | $24,800 | ||
Digital & portal campaignPer release
|
2 releases | $9,000 | $18,000.00 |
Site signage & printHoarding, flags and brochures
|
1 lot | $6,800 | $6,800.00 |
| Options Tick to add | |||
| 1 lot | $14,000 | $14,000.00 | |
| 1 lot | $3,200 | $3,200.00 | |
- Subtotal
- $64,400.00
- Tax (10%)
- $6,440.00
- Total
- $70,840.00
- Plus, monthly
- $0.00/mo
A styled display townhouse
For twelve townhouses: two releases and the first finished townhouse styled as the display, with a launch open day as an option.
- Smaller brand and render budget
- Display styling selected by default
- Open day as an optional line
Project marketing proposal
Kellyvale Rise · stage 1, 38 lots
Land buyers buy the outlook and the street before the house, so the campaign leads with the masterplan, the view from the ridge and a clear price list by lot.
Marketing budget · Kellyvale Rise
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Estate brand | $19,500 | ||
Estate brand & masterplan renderName, logo and an illustrated masterplan
|
1 lot | $12,000 | $12,000.00 |
Land sales websiteInteractive lot map and price list
|
1 lot | $7,500 | $7,500.00 |
| Campaign by release | $44,500 | ||
Digital & portal campaignPer stage release
|
2 releases | $14,000 | $28,000.00 |
Entry statement & site signageEstate entry, lot pegs and flags
|
1 lot | $16,500 | $16,500.00 |
| Options Tick to add | |||
| 1 lot | $4,800 | $4,800.00 | |
| 1 lot | $24,000 | $24,000.00 | |
- Subtotal
- $68,800.00
- Tax (10%)
- $6,880.00
- Total
- $75,680.00
- Plus, monthly
- $0.00/mo
The masterplan and the view
For a land estate: an illustrated masterplan, a lot-by-lot website, the entry statement, and a drone film of the ridge. A land sales office is there if the developer wants one.
- Estate brand and masterplan render
- Campaign per stage release
- Drone film ticked, sales office optional
Build your project marketing template in the trial
Free for 14 days, no credit card required. Send us your last developer pitch and we'll convert one template for you during the trial.
Checked by the principal before the developer sees it
Set an approval rule on total value, and any project budget over $150,000 waits In Review until the principal approves it. Only then can it be sent.
When the developer pushes back on the budget, Revise Last Version makes version 2 without the model, and version 1 stays in the document history.
- Approval rules on total value or discount percentage
- Approvers by team, role, template or customer
- Every version kept in the document history
Approval workflow and version history: Business plan
How the approval workflow worksDocument workflow
ApprovedTriggered when Total value greater than $150,000
- Laura SloanePrincipalApproved
Must be approved before it is sent
- Approval requested by Nina Castellan
- Approved by Laura Sloane
Approval workflow · Business plan
Activity
- In ReviewTotal value over $150,000
- Approved by Laura SloanePrincipal
- Version 1 sentTo Marcus Webb
- Revised: version 2Architectural model removed
- Signed by both directors2 of 2 signatures
- Initial marketing payment$34,738.00 via Stripe
What goes into a project marketing proposal
The parts a developer's board expects to see, each one a block in your template.
The look of the project
Renders, facade and finishes in image and gallery blocks, so the board sees the campaign's tone.
The plan by release
A Gantt chart from appointment to the last release, with optional stages (Business plan).
The marketing budget
Brand, renders, campaign per release and options in a price table the developer can tick.
The sales fee
Fee structures and worked examples as content, agreed in your project marketing agreement.
Your credentials
Team, approach and recent projects from the content library, the same in every pitch.
Directors' signatures
Each director signs from their own link, and the initial marketing payment is taken on signing.
Project marketing questions, answered
What is a project marketing proposal?
It is the pitch a project marketing agency sends a developer to win the appointment for an off-the-plan or land release project: the approach, the brand and renders, the campaign by release, a marketing budget, the sales fee and the next steps. In QuoteCloud it is one branded document the developer's directors can sign.
Can the proposal show the campaign timeline?
Yes. On the Business plan a Gantt chart block can show the release stages, from brand and CGI renders through the display suite opening to each release, inside the proposal. It is your plan set out for the developer; QuoteCloud does not manage the project.
Can the developer choose budget options?
Yes. Put optional items such as a display suite, a project film or a model in the price table as optional rows. The developer ticks what they want and the total follows. Price tables are on Essentials and above.
Can large budgets be approved before they are sent?
Yes. On the Business plan, an approval rule on total value (or discount percentage) holds the proposal In Review until the named approvers approve it, and only then can it be sent.
Is the sales fee charged through QuoteCloud?
No. The sales fee is set out as content with worked examples, and agreed in your project marketing agreement. QuoteCloud can take one payment on signing, such as an initial marketing payment, through your Stripe or PayPal account.
Does QuoteCloud handle off-the-plan contracts or deposits?
No. Buyers' contracts, deposits and settlements stay with the developer's lawyers and your usual systems. QuoteCloud is for the proposals, agreements and signatures between your agency and the developer.
Explore QuoteCloud for real estate
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QuoteCloud implementation for agenciesYour listing kit converted, campaign price lists loaded, roles and training for sales and property management.Explore
- Listing & appraisal proposalsThe property, comparable sales, price guide, method of sale, commission and campaign in one proposal the vendors sign.
- Commission options & method of saleAuction, private treaty or expressions of interest, with flat and incentive commission options set out as worked examples.
- Proposal tracking & appraisal follow-upKnow when vendors open the proposal, and bulk-send personalised follow-ups to every recent appraisal.
- Every vendor signs, campaign deposit paidTwo or more vendors sign online, each in their own inbox, and the campaign deposit is paid on signing.
- Property management proposalsManagement fee options, the services each includes and letting costs, signed by the landlord.
- Buyers' agent engagement proposalsThe buyers' brief, service options and fees, with the engagement fee paid on signing.
- CRM & integrations for agenciesAppraisals in from your CRM through Zapier or the API, signed listings and payments back out.
- Real estate templatesReal QuoteCloud templates for property management, leases and property services, ready for your brand.
- FAQAnswers to the questions agents, principals and property managers ask most.
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